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- Tasks: Lead brand activation strategies and optimise shopper engagement for Yeo Valley's managed brands.
- Company: Join Yeo Valley, a proud British organic dairy community committed to sustainability.
- Benefits: Enjoy competitive holidays, healthcare cashback, and learning opportunities.
- Why this job: Make a real impact in a dynamic role while promoting quality food that nurtures people and the planet.
- Qualifications: Experience in shopper marketing, creative development, and campaign management is essential.
- Other info: This is a full-time hybrid role with excellent career growth potential.
The predicted salary is between 36000 - 60000 £ per year.
At Yeo Valley, we're more than just an organic dairy company – we’re a community rooted in the land, committed to sustainability, and passionate about producing quality food that nurtures people and planet. We are currently looking for a Brand Activation Manager to join us on a 6 month Fixed Term Contract.
Reporting to the Senior Brand Activation Manager, you’ll contribute to the development and execution of the company’s brand activation strategy for YV Managed Brands, growing consumer demand and shopper response to drive profitable sales growth.
You’ll be the activation lead for your retail partners informed by the specialist knowledge of the shopper specificities as well as your allocated portfolio's consumer journey while supporting the Activation team with admin tasks. You’ll live and breathe our company purpose and collaborate with colleagues across the business contributing to projects that will deliver our multi-brand activation strategy.
Your responsibilities will include:
- Shopper champion: optimize physical & mental availability for all the YVP managed brands (all brands, all subcategories) to increase demand in allocated retail partners.
- Lead the shopper media planning & buying: across all instore and online channels maximizing their impact by using your knowledge of the specificities of the shoppers in your retailers, informed by the brand plans and the activation strategy.
- Set upfront shopper campaign KPI’s: to evaluate the efficiency of the campaign.
- Consumer journey champion: own the allocated portfolio's consumer journeys across all our YVP managed brands.
- Creative development champion: develop compelling and impactful creative advertising assets to effectively represent the portfolio in any format needed (static, video, audio) for all consumer and shopper campaigns using internal or external creative resources.
- Campaign champion: provide in time and in full creative assets for the allocated portfolio to all partner agencies and follow up the execution of the consumer and shopper campaigns.
- Image champion: responsible for the image of the allocated portfolio in all channels and oversee related content for the owned channels and to the internal communication team.
- Activation champion: take the lead on any additional activation related responsibilities allocated – e.g. PR, Brandbank, Events, Influencer engagement for all YVP managed brands.
- ROI champion: closely keep track of your allocated budget making sure you stay within the agreed parameters and achieve maximum impact.
- Team champion: work closely with the other members of the Activation team to ensure the delivery of the required brand activation for all branded product offerings in line with the Activation Strategy and Brand Plans.
This 6 month Fixed Term Contract is a full time hybrid role working 40 hours per week (Monday - Friday) and the role is based at our Blagdon HQ.
Essential:
- Shopper marketing
- Creative development
- Campaign management
- Agency relations
- Brandbank
- KPI management
- Budget management
Desirable:
- Nectar360
- CitrusPlan
- Apps
We’re independent, British and proud to be making the highest quality yogurts, desserts and ice cream under the Yeo Valley brand and for many of the UK’s major retailers. Operating from four dairies and two logistics centres in Somerset and Devon, we employ over 1900 staff and produce more than 25% of the UK’s packaged yogurt.
We offer a whole host of benefits including:
- Competitive holiday allowance
- Non-contributory pension scheme
- Life cover
- Healthcare cash back plan
- Cycle to work scheme
- Subsidised Yeo Valley products and services
- Preferential rates with our partners
- Learning and development opportunities
Our closing dates are a guide for when the application window should close, although we may close the advert sooner if we can. So, we recommend you get your application in straight away – and don’t miss the opportunity to join us!
Unfortunately, we’re not able to provide employment sponsorship to candidates at this moment in time. Please note that Yeo Valley do not accept speculative agency applications; we will only accept applications from preferred suppliers that have been submitted to us via our recruitment portal at the point of instruction.
Brand Activation Manager - 6 month FTC in Blagdon employer: Yeo Valley Farms (Production) Ltd
Contact Detail:
Yeo Valley Farms (Production) Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Activation Manager - 6 month FTC in Blagdon
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to Yeo Valley. A friendly chat can open doors and give you insights that might just set you apart from the crowd.
✨Tip Number 2
Show your passion for sustainability and quality food! When you get the chance to chat with someone from Yeo Valley, let them know how much you care about their mission. It’s all about connecting your values with theirs.
✨Tip Number 3
Prepare for interviews by diving deep into their brand activation strategies. Know their products inside out and think of creative ideas you could bring to the table. This will show you’re not just another candidate but a potential game-changer!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the Yeo Valley family. Let’s make it happen!
We think you need these skills to ace Brand Activation Manager - 6 month FTC in Blagdon
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for Yeo Valley and its mission shine through. We want to see that you’re not just looking for a job, but that you genuinely care about sustainability and quality food.
Tailor Your Experience: Make sure to highlight your relevant experience in shopper marketing and campaign management. We love seeing how your past roles have prepared you for this Brand Activation Manager position, so don’t hold back!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure your skills and achievements are easy to spot. Use bullet points if it helps – we’re all about efficiency!
Apply Through Our Website: Don’t forget to submit your application through our recruitment portal! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to hear from you!
How to prepare for a job interview at Yeo Valley Farms (Production) Ltd
✨Know Your Brands Inside Out
Before the interview, dive deep into Yeo Valley's brand values and product range. Understand their commitment to sustainability and how it reflects in their marketing strategies. This will help you align your answers with their mission and show that you're genuinely interested in the role.
✨Showcase Your Shopper Marketing Skills
Be prepared to discuss your experience with shopper marketing and how you've successfully driven consumer demand in previous roles. Bring specific examples of campaigns you've managed, including the KPIs you set and how you measured success. This will demonstrate your capability as a Brand Activation Manager.
✨Creative Development is Key
Since creative development is a big part of this role, think of some innovative ideas or campaigns you could propose for Yeo Valley's products. Share these during the interview to showcase your creativity and understanding of the consumer journey. It’ll set you apart from other candidates.
✨Budget Management Know-How
Brush up on your budget management skills and be ready to discuss how you've effectively managed budgets in past roles. Highlight any experiences where you maximised ROI while staying within budget constraints. This will reassure them that you can handle the financial aspects of the role.
