At a Glance
- Tasks: Lead SEO strategies to drive organic growth and optimise content for AI search.
- Company: Yellow Card, a pioneering stablecoin infrastructure provider in Africa.
- Benefits: Remote work, competitive pay, health coverage, and stock options.
- Other info: Join a dynamic environment focused on innovation and professional growth.
- Why this job: Make a real impact on financial inclusion while working with a diverse global team.
- Qualifications: 5+ years in B2B SEO, strong technical skills, and leadership experience.
The predicted salary is between 60000 - 80000 £ per year.
About us
Yellow Card is the largest and first licensed stablecoin-based infrastructure provider, operating in 20 African countries and the emerging markets. Our mission is to empower businesses of all sizes, making it easier for them to make international payments, protect their financial assets, manage their treasury function, and access hard currency liquidity. We are creating “financial infrastructure that works”, disrupting the financial services industry by offering innovative solutions designed to meet the distinct needs of – and real-world challenges faced on a daily basis by – our customers. Leveraging the power of stablecoins pegged 1:1 to the U.S. dollar (e.g., USDC, USDT, and PYUSD), we deliver our innovative solutions through our commercial trading function, our B2B products (i.e., our Payments API & Treasury Portal).
About The Role
As the SEO Lead, you will own and drive Yellow Card’s global organic growth engine. You will sit at the intersection of Technical SEO, Content Strategy, and emerging AI Search (AEO). In this leadership role, you will be responsible for deciding exactly what content our teams produce, who it targets, and how it is structured to capture high-intent B2B demand. Search is mutating into Search + Experience Optimization, where AI, intent, and authority matter more than keywords alone. You will ensure our stablecoin and payment infrastructure solutions are the definitive answers on traditional search engines, LLMs, and AI platforms.
Core Responsibilities
- Organic Content Ownership: Act as the architect for all organic content (blog, resource hubs, landing pages). Define the editorial roadmap, target audiences, and search intent to ensure every piece of content drives qualified B2B traffic and pipeline. Develop exhaustive creative briefs for cross-functional execution.
- AEO & Generative Engine Optimisation (GEO): Optimise Yellow Card’s digital presence for Large Language Models (LLMs). Develop entity-mapping strategies, knowledge graphs, and advanced structured data markup to position YC as the authoritative source for AI-generated search results (AI Overviews/Snapshots).
- Technical SEO Leadership: Audit, maintain, and scale the technical health of our global web properties to ensure they are compatible and optimised for search engine technologies and LLM agents. Manage complex multi-regional site architectures and international SEO strategies across 34 emerging and established markets.
- Cross-Functional Collaboration & Automation: Serve as a subject matter expert, partnering closely with Product, Engineering, and Marketing to evolve the software systems and architectures needed to scale our acquisition engine. Champion programmatic SEO and the use of automated workflows to generate, optimise, and audit high-impact content at scale.
- B2B Pipeline & Compliance: Map the organic journey from initial search to CRM lead capture. Navigate strict financial promotion regulations (FCA, MiCA, local African regulators) to ensure all content maintains impeccable E-E-A-T and regulatory safety.
Required Experience & Skills
- 5+ years of progressive, hands-on experience in B2B SEO, ideally within Fintech, Crypto, Web3, or enterprise platforms.
- AEO Native: Deep, up-to-date knowledge of how AI Search, RAG environments, and LLMs crawl, index, and retrieve information.
- Content & Data Synergy: Exceptional ability to translate technical search queries and LLM intent into clear, actionable strategies for B2B audiences.
- Technical & Automation Mindset: Strong background in schema markup, site architecture, and basic web programming acumen (HTML, JS, CSS). Experience automating SEO operations (n8n, Python, scripts) to scale insights.
- Enterprise Tool Stack Mastery: Expert-level proficiency with technical crawling tools (Screaming Frog/Sitebulb) and advanced data ecosystems (GA4, GSC, Data4SEO, BI tools) to define metrics and identify opportunities for improvement.
- Leadership: A data-driven, results-oriented leader with a proven track record of building scalable systems, managing stakeholders, and simplifying complex topics for cross-functional partners.
What We Offer
- Impactful and Purposeful Work: You will be helping to drive financial inclusion across Africa.
- Remote-First Flexibility: We embrace a fully remote work environment.
- Global & Diverse Team: You will have the opportunity to work with talented professionals from 25+ countries across the world, in a multicultural and collaborative environment.
- Learning & Development: Access to resources, support, and autonomy to grow professionally.
- Mental Health Support Services: Your mental well-being matters to us.
- Compensation & Benefits: We offer competitive compensation and meaningful health coverage, and all full-time employees are participants in our stock option plan.
Ready to Join Us? Are you up for the challenge? Apply today and be part of shaping the future of FinTech. Let's innovate, disrupt, and lead together!
SEO Lead (Technical, Content & AEO) employer: Yellow Card Financial
At Yellow Card, we pride ourselves on being an exceptional employer, offering impactful and purposeful work that drives financial inclusion across Africa. Our remote-first flexibility allows you to thrive in a global and diverse team, while our commitment to learning and development ensures you have the resources and support needed for professional growth. With competitive compensation, meaningful health coverage, and participation in our stock option plan, we provide a rewarding environment for those looking to innovate and lead in the FinTech space.
StudySmarter Expert Advice🤫
We think this is how you could land SEO Lead (Technical, Content & AEO)
✨Tap into Campus Networks
If you're still in uni, don’t forget to engage with your campus's career services and attend finance-related events. Banks often do presentations and recruitment drives on campus, so put yourself out there and make use of these opportunities to show off your passion for the field.
✨Get Certified
Consider pursuing relevant certifications like the CFA or ACCA while you’re job hunting. They not only beef up your CV but also connect you with professional bodies which can lead to networking opportunities and even job openings in banking and financial services.
✨Connect on Professional Platforms
Join finance-focused groups on platforms like LinkedIn and engage in discussions. This can really help you stand out from the crowd, allowing potential employers to see your knowledge and interest in industry trends. Plus, you might stumble upon job postings shared exclusively within the group.
✨Apply Directly and Be Proactive
Don’t shy away from reaching out directly to firms like Yellow Card Financial. Use their websites and apply through them, but also consider following up with a polite email to express your enthusiasm. Being proactive can make a huge difference in getting noticed in the competitive financial services sector.
We think you need these skills to ace SEO Lead (Technical, Content & AEO)
Some tips for your application 🫡
Show Off Your Numbers!:In the banking and financial services world, quantifiable achievements are key. Make sure your CV highlights your grades in relevant subjects, any financial certifications you hold, and specific projects where you've delivered measurable results. Employers love to see how your skills translate into real-world success.
Tailor Your Cover Letter to the Role:When applying for a full-time position, your cover letter should make a direct connection between your experience and the job description. Don't just state your enthusiasm for finance—dive into how your background in banking or financial analysis sets you apart. Let your passion shine through while being specific about what you can bring to Yellow Card Financial.
Include Relevant Financial Software Experience:If you've worked with financial modelling tools or software like Excel, SAP, or specific analytical tools during your studies or internships, bring that up! Highlighting your proficiency can really make your application pop and show you're ready to hit the ground running in a full-time role.
Research and Reflect:Before hitting that 'apply' button on Yellow Card Financial's website, do a little digging. Look up their recent projects, values, and culture. Reflecting their ethos in your application can make a huge difference and show you’re genuinely interested in being part of the team!
How to prepare for a job interview at Yellow Card Financial
✨Brush Up on Financial Analysis Skills
Make sure you're well-versed in financial concepts and analytical techniques relevant to banking and financial services. Get comfortable with tools like Excel for modelling or financial forecasting, as technical questions in this area are common during interviews with Yellow Card Financial.
✨Prepare for Case Studies
Expect to tackle case studies that demonstrate your problem-solving skills in real-world banking scenarios. Familiarise yourself with the types of problems you might face—think risk assessments or investment evaluations—and be ready to articulate your thought process clearly.
✨Show Your Passion for Finance
Since this is a full-time position, employers at Yellow Card Financial will be keen to see your genuine interest in finance. Be prepared to discuss recent industry trends or news articles that excite you, showcasing your enthusiasm and engagement with the field.
✨Network with Industry Professionals
Before your interview, reach out to current or former Yellow Card Financial employees on platforms like LinkedIn. They'll offer unique insights into the company's culture and the interview process, which can give us a delightful edge in showcasing a good fit for the team.
