Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Shape and evolve our CRM platforms to enhance customer experiences.
- Company: Join the UK's number one managed digital advertising partner for local businesses.
- Benefits: Competitive earnings, flexible perks, and discounts with top retailers.
- Why this job: Make a real impact by working with leading brands like Google and Microsoft.
- Qualifications: Experience in CRM roles, especially with SAP C4C, is highly valued.
- Other info: Be part of a supportive, high-performing team focused on success.
The predicted salary is between 36000 - 60000 £ per year.
We are looking for a CRM Product Manager to help shape and evolve our sales and service platforms. SAP C4C is our current core CRM, however experience across other CRM and customer platforms is highly valued.
This role suits someone with strong functional knowledge who enjoys working closely with business teams to improve customer and colleague experiences.
What the role will be doing:
- Translate needs from the wider organisation into clear functional designs and prioritised product outcomes.
- Shape solution options that support Yell’s sales processes, service workflows, and customer interactions, within the current C4C environment and beyond where appropriate.
- Work closely with configuration specialists across SAP C4C, shaping screens, layouts, business roles, and related UI settings.
- Act as product owner for agreed CRM capabilities, managing backlogs, refinement sessions, and release planning.
- Support integration work across C4C, middleware, and internal systems.
- Produce functional documentation for development teams and review delivered changes.
- Define test scenarios and support UAT with business stakeholders.
- Contribute specialist input during discovery, planning, and pre-sales discussions.
- Support releases, investigate issues, and keep documentation up to date.
- Build reports and dashboards that reflect commercial and service priorities.
- Work with stakeholders across the UK to explain solution choices in straightforward terms.
Skills we would like you to have:
- Demonstrable experience working in CRM functional or product roles, with SAP C4C as a current or recent platform.
- Experience contributing to end-to-end CRM delivery across Sales or Service domains.
- Working knowledge of end-to-end CRM processes across sales, service, and fulfilment.
- Understanding of common CRM integration patterns, including experience with SAP Cloud Integration, PI, or equivalent middleware.
- Experience working with product teams, or performing product ownership activities such as backlog management and prioritisation.
- Clear communication style suitable for both business and technical audiences.
- Structured approach to analysing problems and requirements.
- Ability to work effectively in a mixed discipline environment.
Why Join Us?
- Competitive Earnings
- Perks & Benefits: Employee referral schemes, wellbeing support, flexible pension options, and discounts with top retailers like Apple and British Airways.
- Top-Tier Partners: Work with some of the world’s leading brands, including Google, Wix, Alexa and Microsoft.
- Supportive Culture: Be part of a motivated, high-performing team where we work together to achieve success.
If you’re eager to take the next step in your sales career with a market leader, we want to hear from you! Even if you don’t tick every box, we encourage you to apply as we value potential and individual merit.
CRM Product Manager in West Bromwich employer: Yell
Contact Detail:
Yell Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Product Manager in West Bromwich
✨Tip Number 1
Network like a pro! Reach out to current employees on LinkedIn or attend industry events. A friendly chat can give you insights into the company culture and might just get your foot in the door.
✨Tip Number 2
Prepare for the interview by understanding the CRM landscape. Brush up on SAP C4C and other platforms, and be ready to discuss how your experience aligns with the role. We want to see your passion for improving customer experiences!
✨Tip Number 3
Showcase your problem-solving skills during interviews. Be ready to share examples of how you've tackled challenges in previous roles, especially in CRM contexts. We love candidates who can think on their feet!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows us you’re genuinely interested in joining our team at Yell.
We think you need these skills to ace CRM Product Manager in West Bromwich
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the CRM Product Manager role. Highlight your experience with SAP C4C and any other CRM platforms you've worked with. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about improving customer experiences and how your background makes you a great fit for our team. Keep it engaging and relevant to the role.
Showcase Your Problem-Solving Skills: In your application, give examples of how you've tackled challenges in previous roles. We love candidates who can analyse problems and come up with effective solutions, especially in a mixed discipline environment like ours.
Apply Through Our Website: We encourage you to apply through our website for the best chance of getting noticed. It’s super easy, and we’ll be able to track your application better. Plus, it shows us you’re serious about joining our team!
How to prepare for a job interview at Yell
✨Know Your CRM Inside Out
Make sure you brush up on your knowledge of SAP C4C and other CRM platforms. Be ready to discuss how you've used these systems in the past, and think about specific examples where you've improved processes or user experiences.
✨Speak Their Language
Since this role involves working closely with both business and technical teams, practice explaining complex CRM concepts in simple terms. This will show that you can bridge the gap between different stakeholders and ensure everyone is on the same page.
✨Prepare for Scenario Questions
Expect questions that ask you to solve hypothetical problems related to CRM functionalities. Think through potential scenarios beforehand, focusing on how you would translate business needs into functional designs and prioritised outcomes.
✨Showcase Your Collaborative Spirit
This role requires working with various teams, so be prepared to share examples of how you've successfully collaborated in the past. Highlight your experience in managing backlogs, conducting refinement sessions, and supporting UAT with stakeholders.
