At a Glance
- Tasks: Drive digital marketing solutions for local businesses and manage a diverse client portfolio.
- Company: Leading digital advertising partner with over 60 years of experience.
- Benefits: Competitive salary, car allowance, bonuses, and wellness resources.
- Other info: Flexible work environment with opportunities for personal growth and recognition.
- Why this job: Join a dynamic team and make a real impact on local businesses' success.
- Qualifications: Proven track record in digital sales and excellent communication skills.
The predicted salary is between 40000 - 45000 £ per year.
We've been championing local businesses for over 60 years. Where once our Yellow Pages helped those businesses get found and chosen, we now do this and much, much more with our proven digital marketing solutions, making us the UK's number one managed digital advertising partner for local businesses.
We have a fantastic opportunity for a top performing field sales professional to join our sales and account management team as a Senior Account Manager covering the Home counties and London (you must be based on patch). This is a field sales role with a focus on developing high value new business opportunities whilst managing an account base of Yell’s mid-spend customers.
As a Senior Account Manager, you will have an extensive portfolio of products to help you identify valuable solutions for your customers including Pay Per Click, SEO and Agency Social; as well as Yell.com, Smart Performance, Websites, Video and Reputation Management. The primary function of the role is to retain, nurture and grow your customers’ product spend into high performing digital marketing solutions, whilst actively sourcing new business.
Essentially, the need to develop and grow your client’s digital portfolio will be your everyday driver as well as acquiring new high value prospects who are looking for a digital agency level solution.
Key Responsibilities- Managing a generous portfolio of clients, with annualised spend ranging from £5000 - £12,000.
- Dealing with overall account values of circa £1 million annually.
- Involved in nurturing your customer base which you will be targeted to retain and grow each quarter; along with the acquisition of new prospects that you will self-source.
- Delivering growth sales from our full range of digital solutions (including agency products) - actively identifying and acquiring new digital opportunities by developing advertising programs that meet clients’ needs and the Yell agency minimum spend thresholds.
- Responsible for delivering your Growth target of high value new business by actively identifying, hunting and acquiring new digital opportunities within the market.
- Selling Yell’s digital product portfolio at a high level to propose the right commercial model that will maximise revenue and meet the customer requirements.
- Building long lasting relationships with your account base.
- Nurturing relationships with key stakeholders within the wider business, including DAD’s, KAD’s, customer service and the Yell agency.
- A full UK driving license is required with no more than 6 points and access to a car.
- Demonstrable experience in selling high value digital solutions.
- Ability to demonstrate a highly successful track record of digital sales performance.
- A strategic thinker with a high understanding of digital marketing campaigns and technology.
- Resilient and disciplined with tenacity. Never afraid to ask for testimonials which supports our client dedicated ethos.
- Ability to demonstrate a highly effective personal development plan to continuously adapt to the digital market and keep in touch with what our competitors are doing.
- An excellent communicator with the ability to explain complex digital information clearly and concisely.
- Emotionally intelligent, demonstrating respectful, professional and collaborative approaches to team members and supporting functions within the business.
- Task oriented, everyday willing to go the extra mile for their client.
- Flexible – able to adapt to changing priorities and targets and strategies quickly.
- £40,000 Base plus £5,000 weighting and £22,000 OTE
- Car Allowance of either £5,200 or £6,200 depending on car
- Local bonus and incentive plans
- Savings at over 900 outlets including supermarkets, fashion, electronics, and travel
- Access to mind, money and movement wellbeing resources and gym discounts
- Savings on eyecare and free eye tests
- Company-wide and local recognition schemes
- 24/7 Employee Assistance Programme support
- Pension scheme for colleagues aged 22 to State Pension Age
- Life insurance for all
Senior Account Manager - Home Counties / London in Watford employer: Yell
As a leading managed digital advertising partner for local businesses in the UK, we pride ourselves on fostering a dynamic and supportive work environment that champions employee growth and development. Our Senior Account Managers enjoy a competitive salary, generous benefits, and the opportunity to work with a diverse portfolio of innovative digital solutions, all while being part of a collaborative team that values resilience and strategic thinking. With access to extensive wellbeing resources and recognition schemes, we ensure our employees feel valued and motivated to excel in their roles.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Account Manager - Home Counties / London in Watford
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Senior Account Manager - Home Counties / London at Yell, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Yell. Tailor your message to explain why you’re drawn to them and how you can contribute as a Senior Account Manager - Home Counties / London. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Senior Account Manager - Home Counties / London in Watford
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Yell:When writing your cover letter, make sure to tailor your message specifically for Yell. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Yell
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Yell that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Yell that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Yell’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
