At a Glance
- Tasks: Drive digital marketing solutions for local businesses and manage a diverse client portfolio.
- Company: Leading digital advertising partner with over 60 years of experience.
- Benefits: Competitive salary, bonuses, wellness resources, and employee support programmes.
- Other info: Flexible work environment with opportunities for personal and professional growth.
- Why this job: Join a dynamic team and make a real impact on local businesses' success.
- Qualifications: Proven track record in digital sales and excellent communication skills.
The predicted salary is between 40000 - 40000 £ per year.
We've been championing local businesses for over 60 years. Where once our Yellow Pages helped those businesses get found and chosen, we now do this and much, much more with our proven digital marketing solutions, making us the UK's number one managed digital advertising partner for local businesses.
We have a fantastic opportunity for a top performing field sales professional to join our sales and account management team as a Senior Account Manager covering the Home counties and London (you must be based on patch). This is a field sales role with a focus on developing high value new business opportunities whilst managing an account base of Yell’s mid‑spend customers.
As a Senior Account Manager, you will have an extensive portfolio of products to help you identify valuable solutions for your customers including Pay Per Click, SEO and Agency Social; as well as Yell.com, Smart Performance, Websites, Video and Reputation Management. The primary function of the role is to retain, nurture and grow your customers’ product spend into high performing digital marketing solutions, whilst actively sourcing new business.
Key Responsibilities:
- Managing a generous portfolio of clients, with annualised spend ranging from £5,000 - £12,000.
- Dealing with overall account values of circa £1 million annually.
- Nurturing your customer base which you will be targeted to retain and grow each quarter; along with the acquisition of new prospects that you will self‑source.
- Delivering growth sales from our full range of digital solutions (including agency products) – actively identifying and acquiring new digital opportunities by developing advertising programmes that meet clients’ needs and the Yell agency minimum spend thresholds.
- Responsible for delivering your growth target of high value new business by actively identifying, hunting and acquiring new digital opportunities within the market.
- Selling Yell’s digital product portfolio at a high level to propose the right commercial model that will maximise revenue and meet the customer requirements.
- Building long lasting relationships with your account base.
- Nurturing relationships with key stakeholders within the wider business, including DADs, KADs, customer service and the Yell agency.
Qualifications:
- A full UK driving licence is required with no more than 6 points and access to a car.
- Demonstrable experience in selling high value digital solutions.
- Ability to demonstrate a highly successful track record of digital sales performance.
- A strategic thinker with a high understanding of digital marketing campaigns and technology.
- Resilient and disciplined with tenacity; never afraid to ask for testimonials which supports their client dedicated ethos.
- Ability to demonstrate a highly effective personal development plan to continuously adapt to the digital market and keep in touch with what our competitors are doing.
- An excellent communicator with the ability to explain complex digital information clearly and concisely.
- Emotionally intelligent, demonstrating respectful, professional and collaborative approaches to team members and supporting functions within the business.
- Task orientated, everyday willing to go the extra mile for their client.
- Flexibility – able to adapt to changing priorities and targets and strategies quickly.
Why join us?
- £40,000 Base plus Weighting £5,000 and £22,000 OTE
- Car Allowance of either £5,200 or £6,200 depending on car
- Local bonus and incentive plans
- Savings at over 900 outlets inc. supermarkets, fashion, electronics, and travel
- Access to mind, money and movement wellbeing resources and gym discounts
- Savings on eyecare and free eye tests
- Company-wide and local recognition schemes
- 24/7 Employee Assistance Programme support
- Pension scheme for colleagues aged 22 to State Pension Age
- Life insurance for all
Senior Account Manager - Home Counties / London in Twickenham employer: Yell
As a leading managed digital advertising partner for local businesses in the UK, we pride ourselves on fostering a dynamic and supportive work environment that champions employee growth and well-being. Our Senior Account Managers enjoy a competitive salary package, generous bonuses, and access to extensive resources aimed at personal and professional development, all while working within a collaborative culture that values innovation and client success. With over 60 years of experience, we offer a unique opportunity to make a meaningful impact in the digital marketing landscape across the vibrant Home Counties and London region.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Account Manager - Home Counties / London in Twickenham
✨Leverage Local Networking Events
Field sales is all about building relationships, so look out for local networking events or industry meetups. These gatherings are prime spots for making connections with potential clients and employers. Bring your A-game and chat about your experiences—first impressions matter!
✨Showcase Your Sales Success Stories
Prepare a couple of solid success stories from your past experiences in sales to share during interviews. Think about specific targets you hit or ways you went above and beyond for your clients. Don't be shy—these stories help illustrate your value to Yell as a field sales pro!
✨Scout Out the Competition
Research potential competitors for Yell and tailor your approach based on what you find. Understanding their sales strategies will not only help you in interviews, but also give you better talking points when you connect with current employees or industry pros on platforms like LinkedIn.
✨Apply Through Our Website
We know that applying through job boards is tempting, but hitting up Yell’s website directly can show your genuine interest. Plus, you might find some hidden gems or roles that haven't been advertised yet. So, make it a priority to check it out!
We think you need these skills to ace Senior Account Manager - Home Counties / London in Twickenham
Some tips for your application 🫡
Show Off Your Sales Savvy:For a field-sales role like this one at Yell, highlight your previous sales experience prominently on your CV. Use specific numbers to showcase your achievements—think along the lines of 'exceeded sales targets by 20%' or 'expanded client base by 50%'. We want to see your skills in action!
Tailor Your Cover Letter:Your cover letter should reflect not just your enthusiasm for the role at Yell, but also your understanding of the field sales landscape. Talk about what strategies you've successfully employed in past positions and how they could translate to success in this new role. This is your chance to shine!
Emphasise Interpersonal Skills:Field sales isn't just about the sale—it's about building relationships. Make sure to highlight your communication and negotiation skills in your application materials. We’re all about someone who can connect with clients, so weave those soft skills into your CV and cover letter.
Proof of Performance:If you have any sales certifications or training, definitely include those in your application. They add credibility and show your commitment to growing your sales skills. We believe in the power of ongoing development, so don’t hesitate to include those details to stand out to us at Yell.
How to prepare for a job interview at Yell
✨Show Off Your Sales Savvy
Prepare for the interview by brushing up on your knowledge of key sales techniques and terminologies. We can expect to dive into your past sales experiences, so be ready to discuss your approach to prospecting, closing deals, and managing client relationships. A few solid examples of your past successes could really make you stand out!
✨Know Your Product Inside Out
Having a solid understanding of the products or services that Yell offers is essential. We want to hear how you would convey the value of these to potential clients and address any common objections they might have. If you can tie your knowledge back to real-life scenarios, that'll make your answers even more compelling!
✨Flex Your Adaptability Muscles
As a full-time field-sales rep, your day can be unpredictable. Be prepared to share how you've adapted your sales strategies to different situations or client needs. We love to hear stories where you’ve had to think on your feet or adjust your pitch mid-meeting—this shows you’re not just a one-size-fits-all salesperson!
✨Plan Your Questions Wisely
At the end of the interview, we'll likely ask if you have any questions for us. Use this opportunity to ask about the sales team's culture and the tools you'll be using out in the field. This not only shows your genuine interest in Yell but also helps you get a feel for whether you’d thrive in that environment.
