At a Glance
- Tasks: Manage high-value digital accounts and drive growth through bespoke marketing solutions.
- Company: Join Yell, the UK's leading digital advertising partner for local businesses.
- Benefits: Competitive salary, generous holiday, wellness resources, and employee recognition schemes.
- Other info: Dynamic team environment with opportunities for personal and professional growth.
- Why this job: Make a real impact by helping local businesses thrive in the digital world.
- Qualifications: 3+ years in digital advertising with a proven sales track record.
The predicted salary is between 51000 - 51000 £ per year.
Company Description: We've been championing local businesses for over 60 years. Where once our Yellow Pages helped those businesses get found and chosen, we now do this and much, much more with our proven digital marketing solutions, making us the UK's number one managed digital advertising partner for local businesses.
We have an opportunity for a Digital Account Director covering North Midlands/Staffordshire (You must be based on patch), joining a community of Digital Account Directors within Yell’s Field Sales channel. You will deliver best in class, high end and bespoke digital solutions to a high-value client base. Each Yell Agency Customer will have a minimum annual spend of £8K across a wide product range.
The primary function of the role is to retain, nurture and grow customers’ product spend into high performing digital marketing solutions, whilst actively sourcing new business and working with a team on BDMs to drive referrals into your pipeline. Essentially, the need to develop and grow your client’s digital portfolio will be your everyday driver as well as acquiring new high value customers looking for a digital agency level solution.
Key Responsibilities:- Managing an elite portfolio of customers, with annualised spend ranging from £8000 - £70,000.
- Delivering growth sales primarily from our premium & bespoke products - actively identifying and acquiring new digital opportunities by developing advertising programs that meet clients’ needs and the Yell agency minimum spend thresholds.
- Working with your Field Sales Manager and team of BDM’s to drive high quality referral opportunities whilst supporting in the training and development of the BDM’s within your territory.
- Nurturing relationships with key stakeholders within the business including your Digital Marketing Manager, whom you share your accounts with, product and commercial managers, L&D, marketing and finance.
- Facilitating training sessions and onboarding programs for new and existing team members, ensuring alignment with organisational goals.
- Driving the adoption of best practices within the team, leveraging your experience to cultivate a high-performance sales culture.
- A minimum of 3 years’ experience in managing high value digital advertising accounts.
- Ability to demonstrate a highly successful track record of digital sales performance during their career to date from both a base of customer and high value acquisition.
- A strategic thinker with a high understanding of digital marketing campaigns and technology.
- Resilient and disciplined with tenacity. Never afraid to ask for testimonials which supports their client dedicated ethos.
- Ability to demonstrate a highly effective personal development plan to continuously adapt to the digital market and keep in touch with what our competitors are doing.
- An excellent communicator with the ability to explain complex digital information clearly and concisely.
- Emotionally Intelligent, demonstrating respectful, professional and collaborative approaches to team member and supporting functions within the business.
- Task orientated, everyday willing to go the extra mile for their client.
- Flexible – able to adapt to changing priorities and targets and strategies quickly.
Why join us? Salary £51,000, OTB £22K, Car Allowance of £6000 or £6800 (dependant on your car). Yell Gold Award annual incentive. At least 31 days holiday (inc. public holidays), building to 34 over 5 years. Savings at over 900 outlets inc. supermarkets, fashion, electronics, and travel. Access to mind, money and movement wellbeing resources and gym discounts. Savings on eyecare and free eye tests. Company-wide and local recognition schemes. 24/7 Employee Assistance Programme support. Pension scheme for colleagues aged 22 to State Pension Age. Life insurance for all YELLBDM.
Digital Account Director in Stafford employer: Yell
Yell is an exceptional employer, offering a dynamic work environment where innovation meets community support. With over 60 years of championing local businesses, employees benefit from a strong culture of collaboration, extensive training opportunities, and a commitment to personal growth. The role of Digital Account Director not only provides competitive compensation and generous holiday allowances but also fosters a sense of purpose by helping clients thrive in the digital landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Account Director in Stafford
✨Dive into Digital Learning Communities
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We think you need these skills to ace Digital Account Director in Stafford
Some tips for your application 🫡
Show Off Your Passion for Learning:When applying for a role in digital learning and education at Yell, make sure to sprinkle your application with examples of your enthusiasm for teaching and learning technologies. Share specific experiences where you've used, designed, or implemented digital learning solutions, as this shows us that you truly get the field.
Highlight Relevant Education and Certification:In the digital learning space, having a strong educational background can set you apart. Don't shy away from showcasing your degrees, certifications, or relevant courses related to e-learning, instructional design, or educational technology. We love seeing candidates who have actively invested in their learning journey!
Tailor Your CV to the Role:Your CV is your first impression, so let's make it count! Focus on your skills directly related to digital learning, such as course development, learning management systems, and data analysis. Be sure to show measurable results from your past roles to demonstrate your impact and effectiveness.
Craft a Compelling Cover Letter:In your cover letter, express not just your qualifications, but your vision for the future of digital education. Discuss how your experiences align with the mission of Yell and highlight any innovative ideas you might have for enhancing learning experiences. This is your chance to connect with us on a deeper level!
How to prepare for a job interview at Yell
✨Get Hands-On with Learning Technologies
Familiarise yourself with common digital learning tools and platforms, like LMS systems or authoring tools that Yell might use. Understanding these will give you an edge and show you’re ready to jump in from day one!
✨Showcase Your Creativity in Lesson Design
Prepare a portfolio of your past projects if you have them, or create sample lesson plans or digital content demos. Being able to discuss your creative approach to engaging students can really set you apart in a full-time role at Yell.
✨Brush Up on Educational Trends
Stay in the loop with the latest trends in digital education, like gamification or personalised learning experiences. This will help you engage in meaningful discussions during the interview and demonstrate your passion for the field.
✨Prepare for Collaborative Scenarios
Expect to be asked about your experience working collaboratively with educators or other stakeholders. Consider discussing how you've contributed to a team effort in creating engaging educational content or improving student outcomes.
