At a Glance
- Tasks: Manage high-value digital accounts and drive growth through bespoke marketing solutions.
- Company: Join Yell, the UK's leading digital advertising partner for local businesses.
- Benefits: Competitive salary, generous holiday, wellness resources, and employee recognition schemes.
- Other info: Dynamic team environment with opportunities for personal and professional growth.
- Why this job: Make a real impact by helping local businesses thrive in the digital world.
- Qualifications: 3+ years in digital advertising with a proven sales track record.
The predicted salary is between 42000 - 60000 £ per year.
We have an opportunity for a Digital Account Director covering Yorkshire and Humberside, joining a community of Digital Account Directors within Yell’s Field Sales channel. You will deliver best in class, high end and bespoke digital solutions to a high-value client base. Each Yell Agency Customer will have a minimum annual spend of £8K across a wide product range. The primary function of the role is to retain, nurture and grow customers’ product spend into high performing digital marketing solutions, whilst actively sourcing new business and working with a team on BDMs to drive referrals into your pipeline.
Key Responsibilities:
- Managing an elite portfolio of customers, with annualised spend ranging from £8000 - £70,000.
- Delivering growth sales primarily from our premium & bespoke products - actively identifying and acquiring new digital opportunities by developing advertising programs that meet clients’ needs and the Yell agency minimum spend thresholds.
- Working with your Field Sales Manager and team of BDM’s to drive high quality referral opportunities whilst supporting in the training and development of the BDM’s within your territory.
- Nurturing relationships with key stakeholders within the business including your Digital Marketing Manager, product and commercial managers, L&D, marketing and finance.
- Facilitating training sessions and onboarding programs for new and existing team members, ensuring alignment with organisational goals.
- Driving the adoption of best practices within the team, leveraging your experience to cultivate a high-performance sales culture.
Qualifications:
- A minimum of 3 years’ experience in managing high value digital advertising accounts.
- Ability to demonstrate a highly successful track record of digital sales performance during their career to date from both a base of customer and high value acquisition.
- A strategic thinker with a high understanding of digital marketing campaigns and technology.
- Resilient and disciplined with tenacity.
- Excellent communicator with the ability to explain complex digital information clearly and concisely.
- Emotionally intelligent, demonstrating respectful, professional and collaborative approaches to team members and supporting functions within the business.
- Flexible – able to adapt to changing priorities and targets and strategies quickly.
Additional Information:
- Salary £51,000, OTB £22K, Car Allowance of £6000 or £6800 (dependant on your car).
- Yell Gold Award annual incentive.
- At least 31 days holiday (inc. public holidays), building to 34 over 5 years.
- Savings at over 900 outlets inc. supermarkets, fashion, electronics, and travel.
- Access to mind, money and movement wellbeing resources and gym discounts.
- Savings on eyecare and free eye tests.
- Company-wide and local recognition schemes.
- 24/7 Employee Assistance Programme support.
- Pension scheme for colleagues aged 22 to State Pension Age.
- Life insurance for all.
Digital Account Director (Yorkshire Based) in Sheffield employer: Yell
Yell is an exceptional employer, offering a dynamic work environment where innovation meets community support. With over 60 years of experience championing local businesses, we provide our Digital Account Directors with extensive training, competitive salaries, and generous benefits, including a robust pension scheme and wellness resources. Our collaborative culture fosters personal growth and professional development, making it an ideal place for those looking to thrive in the digital marketing landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Account Director (Yorkshire Based) in Sheffield
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend local events, join online forums, and don’t be shy about reaching out to potential clients or colleagues on LinkedIn. The more connections you make, the better your chances of landing that Digital Account Director role.
✨Tip Number 2
Showcase your success stories! When you get the chance to chat with potential employers, share specific examples of how you've grown digital accounts in the past. Use numbers and results to back up your claims – it’s all about proving you can deliver high-value solutions!
✨Tip Number 3
Be proactive in your approach! Don’t just wait for job openings to pop up. Reach out to companies you admire, like Yell, and express your interest in working with them. A well-timed email can sometimes lead to opportunities that aren’t even advertised yet.
✨Tip Number 4
Keep learning and adapting! The digital marketing landscape is always changing, so stay ahead of the game by keeping up with the latest trends and technologies. This not only makes you more attractive to employers but also shows that you’re committed to personal growth in your career.
We think you need these skills to ace Digital Account Director (Yorkshire Based) in Sheffield
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experience that match the Digital Account Director role. Highlight your success in managing high-value digital accounts and any relevant achievements in digital marketing.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about digital marketing and how your strategic thinking can benefit our clients. Be sure to mention your experience with bespoke solutions.
Showcase Your Communication Skills:As an excellent communicator, you need to demonstrate this in your application. Use clear and concise language, and make sure to explain any complex digital concepts in a way that’s easy to understand.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Yell
✨Know Your Digital Stuff
Make sure you brush up on the latest digital marketing trends and technologies. Be ready to discuss how you've successfully managed high-value accounts in the past, and have examples of bespoke solutions you've delivered for clients.
✨Showcase Your Relationship Skills
This role is all about nurturing relationships, so be prepared to talk about how you've built and maintained strong connections with clients and stakeholders. Share specific instances where your emotional intelligence made a difference in a challenging situation.
✨Demonstrate Your Strategic Thinking
Think about how you can articulate your strategic approach to growing a client’s digital portfolio. Prepare to discuss how you identify new opportunities and develop advertising programmes that meet clients' needs while aligning with their budget.
✨Be Ready to Train and Lead
Since you'll be facilitating training sessions for new team members, think about your leadership style. Have examples ready of how you've supported colleagues in their development and driven best practices within your team.
