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For Companies At a Glance
- Tasks: Manage high-value digital accounts and deliver bespoke marketing solutions.
- Company: Join Yell, the UK's top digital advertising partner for local businesses.
- Benefits: Competitive salary, generous holiday, wellness resources, and employee recognition schemes.
- Why this job: Make a real impact by helping businesses thrive in the digital world.
- Qualifications: 3+ years in digital advertising with a proven sales track record.
- Other info: Dynamic team environment with opportunities for personal and professional growth.
The predicted salary is between 43000 - 59000 £ per year.
We’ve been championing local businesses for over 60 years. Where once our Yellow Pages helped those businesses get found and chosen, we now do this and much, much more with our proven digital marketing solutions, making us the UK’s number one managed digital advertising partner for local businesses.
We have an opportunity for a Digital Account Director covering Yorkshire and Humberside, joining a community of Digital Account Directors within Yell’s Field Sales channel. You will deliver best in class, high end and bespoke digital solutions to a high-value client base. Each Yell Agency Customer will have a minimum annual spend of £8K across a wide product range. The primary function of the role is to retain, nurture and grow customers’ product spend into high performing digital marketing solutions, whilst actively sourcing new business and working with a team on BDMs to drive referrals into your pipeline.
Key Responsibilities:
- Managing an elite portfolio of customers, with annualised spend ranging from £8,000 – £70,000.
- Delivering growth sales primarily from our premium & bespoke products – actively identifying and acquiring new digital opportunities by developing advertising programmes that meet clients’ needs and the Yell agency minimum spend thresholds.
- Working with your Field Sales Manager and team of BDMs to drive high quality referral opportunities whilst supporting training and development of the BDMs within your territory.
- Nurturing relationships with key stakeholders within the business including your Digital Marketing Manager, product and commercial managers, L&D, marketing and finance.
- Facilitating training sessions and onboarding programmes for new and existing team members, ensuring alignment with organisational goals.
- Driving adoption of best practices within the team, leveraging your experience to cultivate a high-performance sales culture.
Qualifications:
- A minimum of 3 years’ experience managing high-value digital advertising accounts.
- Demonstrated highly successful digital sales performance during your career, both in customer base and high-value acquisition.
- A strategic thinker with a deep understanding of digital marketing campaigns and technology.
- Resilient, disciplined and tenacious – never afraid to ask for testimonials which support a client-dedicated ethos.
- Proven ability to continually adapt to the digital market and monitor competitors.
- Excellent communicator, able to explain complex digital information clearly and concisely.
- Emotionally intelligent, respectful, professional and collaborative with team members and supporting functions.
- Task-orientated, always willing to go the extra mile for clients.
- Flexible – able to adapt to changing priorities and targets quickly.
Additional Information:
- Salary £51,000, OTB £22,000, Car Allowance £6,000 or £6,800 (dependent on your car).
- Yell Gold Award annual incentive.
- At least 31 days holiday (incl. public holidays), building to 34 over 5 years.
- Savings at over 900 outlets inc. supermarkets, fashion, electronics and travel.
- Access to mind, money and movement wellbeing resources and gym discounts.
- Savings on eyecare and free eye tests.
- Company-wide and local recognition schemes.
- 24/7 Employee Assistance Programme support.
- Pension scheme for colleagues aged 22 to State Pension Age.
- Life insurance for all.
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Technology, Information and Internet
Digital Account Director in Leeds employer: Yell
Contact Detail:
Yell Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Account Director in Leeds
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential contacts on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Showcase your skills! Create a portfolio that highlights your best work in digital marketing. Use real examples of campaigns you've managed or contributed to, and make sure to include metrics that demonstrate your success. This will help you stand out when chatting with potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand their products and services, especially those related to digital marketing solutions. Tailor your responses to show how your experience aligns with their needs, and don’t forget to ask insightful questions!
✨Tip Number 4
Apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can give you a better chance of getting noticed. Plus, it shows you’re genuinely interested in being part of our team at Yell!
We think you need these skills to ace Digital Account Director in Leeds
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Digital Account Director role. Highlight your experience with high-value digital advertising accounts and any successful campaigns you've managed. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for this role. Share specific examples of your digital sales performance and how you've nurtured client relationships in the past. This is your chance to shine!
Showcase Your Strategic Thinking: In your application, demonstrate your strategic thinking skills. Talk about how you've identified new business opportunities and developed advertising programmes that meet clients' needs. We love a proactive approach!
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our community at Yell!
How to prepare for a job interview at Yell
✨Know Your Digital Stuff
Make sure you brush up on the latest trends in digital marketing and advertising. Understand the products Yell offers and how they can benefit high-value clients. Being able to discuss specific strategies and solutions will show that you're not just familiar with the industry, but that you're also passionate about it.
✨Showcase Your Success Stories
Prepare to share examples of your past successes in managing high-value accounts. Highlight specific campaigns you've worked on, the challenges you faced, and how you overcame them. This will demonstrate your ability to drive results and grow client portfolios, which is crucial for this role.
✨Build Rapport with the Interviewers
Remember, interviews are as much about personality as they are about skills. Be friendly, approachable, and engage with your interviewers. Ask them questions about their experiences at Yell and express genuine interest in their insights. This will help you stand out as a collaborative team player.
✨Prepare for Scenario Questions
Expect to be asked how you would handle specific situations related to client management and digital marketing. Think through potential scenarios in advance and prepare your responses. This will show that you're strategic and ready to tackle the challenges of the role head-on.
