At a Glance
- Tasks: Create engaging ad content for dog food across social media platforms.
- Company: Fast-growing startup dedicated to improving dogs' lives with fresh, personalised meals.
- Benefits: Competitive salary, health support, learning budget, and fun team events.
- Other info: Dynamic office environment with opportunities for personal and professional growth.
- Why this job: Join a passionate team making a real difference in pet nutrition.
- Qualifications: 2+ years in creative strategy with strong copywriting and storytelling skills.
The predicted salary is between 38000 - 43000 £ per year.
From a bold idea to revolutionising dog food, Years has grown into a fast-scaling business dedicated to helping dogs live longer, healthier lives.
In just three years, we've built an incredible startup, serving thousands of happy customers while staying true to our mission.
Our goal?
To give dog owners a better, fresher, and healthier way to feed their pets.
We provide human-cut, personalised meals tailored to each dog's needs.
This is with no preservatives, no compromises, just real nutrition delivered to their door.
Our customers span the UK, and we're only just getting started. With ambitious plans to scale internationally, we're continuing to transform how people care for their dogs.
Your Mission
Join an outcomes-led team that's scaling aggressively, turning real customer insight and performance data into creative that converts dog owners.
The mission is clear: help more dogs live longer, healthier, happier lives by switching to Years, while acquiring those customers at an efficient CPA.
The challenge is the quality and volume of creative needed, compounding learnings, and translating what owners care about into scroll-stopping ideas across Meta, Tik Tok, and You Tube Demand Gen.
We're looking for someone with past experience who's ready to step up to that scale, not someone learning the fundamentals on the job.
This is an office-first role, you'll be working alongside the team in person, not remote.
Day to day you'll be generating ideas, digging into customer research, writing hypotheses, scripting and briefing, and getting hands‑on with filming, all while juggling multiple projects at different stages at once.
You'll be plugging into an existing testing structure and cadence, scaling it to meet business goals rather than building or changing it from scratch.
You'll work alongside the internal team, including your line manager, our in-house media buyers, and the wider creative team, producing ads end to end from filming through to editing.
Expect fast turnarounds and a fast pace.
Requirements
- Turn creative performance data into clear insights, recommendations, and testing opportunities
- Create ad creative for both video and static formats across Meta, Tik Tok, and You Tube Demand Gen
- Write conversion-focused copy, not AI-generated filler
- Build a clear hypothesis for every asset you brief
- Produce tight creative briefs with shot lists, hooks, and references for editors and creators
- Work with the internal team to run weekly tests, track outcomes, and document learnings
- Maintain a swipe and competitor board; adapt winning formats to Years' proposition
- Stay ahead of platform trends, hooks and formats, proactively bringing new ideas into the testing roadmap rather than only reacting to what's already working
- Maintain dashboards and simple reports that give the team visibility on creative status and pipeline
- Manage external creators/agencies where needed; hold them to performance targets
- Plan and run shoots end to end: book external actors and staff, secure locations, organise props and call sheets, and be on set to keep the day on schedule and aligned to the brief.
- Covers internal and external shoots; occasional weekend work required
- What You’ll Bring
- 2+ years owning ad creative performance in creative strategy, end to end
- A track record of producing briefs and scripts that cut CPA in D2C
- Strong grasp of data, with the ability to turn creative insights into decisions fast
- No message is a dead end; you'll always find a way to reshape it into new ad ideas across formats, personas, awareness stages, and shoots
- A natural storyteller who knows how to hook attention fast and build a narrative that moves people to act
- Strong copywriting skills; you write in a distinct, persuasive voice, not generic or AI-slop
- Experience producing content natively for Meta, Tik Tok, and You Tube Demand Gen, not just repurposing one asset across all three
- Highly organised; able to plan and run multiple shoots, creators, and edits without losing quality or speed
- Clear communicator with crisp written feedback and a bias to ship and learn; comfortable partnering across the business
- Not precious about your ideas: most tests won’t win, and you iterate fast, learning from what didn’t work rather than defending it
- Takes ownership of outcomes, not just output
- Nice to have: experience in the pet category or subscription growth; familiarity with creative analytics/tagging tools; hands‑on Facebook advertising experience
Benefits
- What’s In It For You? Years Benefits
- Medicash Level 4 Cashback plan
- Spill EAP and Mental Health Support programme
- Annual £250.00 Learning & Development budget for courses, books or other self-learn activities each year
- Annual £200.00 Wellbeing budget each year
- Up to 2 weeks working abroad per year (selected roles)
- Monthly recognition through our Yappa of The Month programme
• 1 Volunteer day per year - dog themed or not: it's your choice!
- Subsidised employee groups - from five a side to padel there's loads to get involved in or the chance to start up your own group
- Bi-annually subsidised team events from Axe throwing, crazy golf to cocktail making
- Exclusive discounts on Years and Years treats for yourself and friends/family
- Lunch & Learn programme - from dog first aid to financial savviness we've got sessions planned to cover all kinds of topics
- Casual dress
- Your birthday off or different day if it falls on a non-working day
- Ability to sell any unused holiday back to Years at the end of the Holiday Year (maximum 1 working week)
- #J-18808-Ljbffr
Creative Strategist in Nottingham employer: Years.com - More Years Together
At Yearshas, we pride ourselves on being an exceptional employer, offering a vibrant work culture that champions innovation and teamwork. As a Cleaning & Hygiene Manager, you'll not only lead a dedicated team but also enjoy a competitive salary, generous wellbeing budgets, and unique perks like volunteer days and casual dress. With a strong focus on employee growth and development, we empower our staff to thrive in their roles while contributing to our mission of revolutionising dog food for healthier pets.
Contact Details:
Years.com - More Years Together Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Creative Strategist in Nottingham
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Years.com - More Years Together and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Years.com - More Years Together are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Years.com - More Years Together on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Years.com - More Years Together. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Creative Strategist in Nottingham
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Years.com - More Years Together. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Years.com - More Years Together:Show us that you’ve done your homework! In your application, briefly mention what you admire about Years.com - More Years Together’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Years.com - More Years Together
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Years.com - More Years Together will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Years.com - More Years Together, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
