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- Tasks: Lead and optimise social media strategies across platforms like Facebook, Instagram, and TikTok.
- Company: Join a fast-growing B2C brand that values creativity and innovation.
- Benefits: Enjoy career development opportunities and a dynamic, collaborative work environment.
- Why this job: Make an impact by driving engagement and brand awareness in a vibrant team setting.
- Qualifications: Experience in managing social media for B2C brands and strong communication skills required.
- Other info: Office-based role with a focus on mentorship and team leadership.
The predicted salary is between 28800 - 48000 £ per year.
We are looking for a dynamic and experienced Senior Social Media Manager with a proven track record in driving social media strategies for B2C brands. The ideal candidate will have hands-on experience managing and growing social media presence across multiple platforms (Facebook, Instagram, TikTok, etc.) in a fast-paced environment. You will lead the development and execution of social media strategies that drive engagement, brand awareness, and customer acquisition, while managing a growing team and collaborating across departments to align on objectives.
Key Responsibilities:
- Develop, execute, and optimise social media strategies across major platforms (Facebook, Instagram, TikTok, etc.) to achieve business objectives such as brand awareness, lead generation, and customer acquisition.
- Create and oversee content plans, ensuring content is aligned with brand messaging, resonates with target audiences, and engages effectively with followers.
- Lead and manage a team of social media specialists, providing mentorship and direction in content creation, community management, and campaign execution.
- Monitor, track, and analyse social media performance using key metrics (engagement, reach, conversions, ROI), adjusting strategies to improve performance.
- Stay up-to-date with the latest social media trends, platform updates, and industry best practices to ensure our social media presence remains innovative and relevant.
- Manage social media crisis communication and resolve any potential issues quickly and effectively, protecting the brand's reputation.
- Ensure compliance with social media advertising regulations, platform policies, and best practices.
- Provide regular reporting to senior leadership, highlighting performance, insights, and recommendations for improvement.
Key Requirements:
- Proven experience in managing social media strategies for a fast-paced B2C brand, with a strong understanding of each platform's strengths and nuances (Facebook, Instagram, TikTok, etc.).
- A creative mindset with the ability to craft compelling, on-brand content and campaigns that engage and resonate with the target audience.
- Solid understanding of social media metrics, including engagement, reach, conversions, and ROI, and the ability to optimise campaigns for maximum results.
- Ability to analyse data and use insights to make data-driven decisions that drive strategy and performance.
- Excellent written and verbal communication skills, with the ability to craft clear, engaging copy and communicate across teams.
- Ability to thrive in a fast-paced, deadline-driven environment while managing multiple priorities and teams.
- A strong understanding of legal and compliance issues related to social media and advertising (e.g., GDPR, platform guidelines).
What We Offer:
- The opportunity to lead the social media strategy for a fast-growing B2C brand.
- Career development opportunities, with the chance to grow your role and lead a talented social media team.
- A creative, collaborative, and dynamic work environment.
If you're a passionate, experienced Senior Social Media Manager with a strong background in B2C and thrive in a fast-paced environment, we’d love to hear from you.
Social Media Marketing Manager employer: YDS Group
Contact Detail:
YDS Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in social media marketing, especially for B2C brands. Follow industry leaders and engage with their content to understand what strategies are currently effective.
✨Tip Number 2
Showcase your hands-on experience by preparing case studies of successful social media campaigns you've managed. Be ready to discuss specific metrics and outcomes during interviews to demonstrate your impact.
✨Tip Number 3
Network with professionals in the social media marketing field. Attend industry events or webinars to connect with others and learn about potential job openings that may not be widely advertised.
✨Tip Number 4
Prepare to discuss how you would handle social media crises. Think of examples from your past experience where you successfully managed a challenging situation, as this is crucial for protecting brand reputation.
We think you need these skills to ace Social Media Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in managing social media strategies specifically for B2C brands. Include metrics and examples of successful campaigns you've led to demonstrate your impact.
Craft a Compelling Cover Letter: In your cover letter, express your passion for social media marketing and detail how your skills align with the key responsibilities outlined in the job description. Use specific examples to showcase your creativity and strategic thinking.
Showcase Your Knowledge: Mention any relevant tools or platforms you are proficient in, such as analytics tools or content management systems. Highlight your understanding of current social media trends and how you can apply them to enhance the company's presence.
Proofread Your Application: Before submitting, carefully proofread your application materials to ensure there are no spelling or grammatical errors. A polished application reflects your attention to detail and professionalism.
How to prepare for a job interview at YDS Group
✨Showcase Your Social Media Success
Prepare to discuss specific examples of successful social media campaigns you've managed. Highlight the strategies you implemented, the metrics you tracked, and the results achieved. This will demonstrate your hands-on experience and ability to drive engagement.
✨Know the Platforms Inside Out
Familiarise yourself with the latest trends and features of each social media platform mentioned in the job description. Be ready to discuss how you would leverage these platforms to achieve business objectives, showing that you understand their unique strengths.
✨Demonstrate Leadership Skills
Since the role involves managing a team, be prepared to talk about your leadership style and how you mentor others. Share examples of how you've successfully led a team in the past, focusing on collaboration and achieving common goals.
✨Be Data-Driven
Emphasise your ability to analyse social media metrics and make data-driven decisions. Discuss how you've used insights from performance data to optimise campaigns and improve results, showcasing your analytical skills and strategic thinking.
