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For Companies At a Glance
- Tasks: Supercharge online performance and optimise conversion rates for a leading dental brand.
- Company: Join YDS Group, one of the UK’s fastest-growing dental brands.
- Benefits: Competitive salary, rapid career progression, and a vibrant office environment.
- Why this job: Make a real impact in a fast-paced, entrepreneurial setting with direct influence on growth.
- Qualifications: Proven CRO experience, strong analytical skills, and a passion for driving results.
- Other info: Be part of an elite performance team and shape the future of the dental industry.
The predicted salary is between 42000 - 66000 £ per year.
YDS Group (Smile White & Yorkshire Dental Suite) is on the hunt for a world-class Conversion Rate Optimisation (CRO) Specialist to supercharge our online performance and help us dominate the market.
About the Role
We are a lead generation powerhouse, and this is a crucial hire. You will play a pivotal role in bridging the gap between Google Ads conversions and actual revenue, optimising every touchpoint in the funnel to increase lead-to-sale conversion rates. You will work very closely with our Managing Director and report directly to the Marketing Director, taking full ownership of CRO across the board - from landing pages to A/B testing, funnel diagnostics, and user journey mapping.
What You’ll Be Doing:
- Own the CRO strategy across all acquisition channels (landing pages, forms, UX).
- Analyse user behaviour and sales funnels to identify drop-off points and optimise them.
- Run continuous split and multivariate tests to drive improvements.
- Translate and present data insights into actionable, revenue-generating changes.
- Work alongside our paid ads team to boost ROAS and maximise conversion value.
- Leverage your lead gen and/or e-commerce background to scale our customer acquisition.
Requirements:
- Proven track record in CRO within a lead generation or eCommerce environment.
- Deep understanding of Google Ads, user experience, analytics, and funnel optimisation.
- A strategic thinker with a hands-on attitude.
- Results-driven with a relentless focus on performance and ROI.
- Comfortable owning projects end-to-end and making data-backed decisions.
- Able to thrive in a fast-paced, entrepreneurial environment.
£55K + OTE DOE - Negotiable, we want the best in the business. Full-time, office-based in our stunning Landmark Leeds LS11 office. Opportunity to join a fast-growth company with huge headroom. Direct influence on business-critical outcomes. Rapid career progression and the ability to make a tangible impact.
Why Smile White?
We’re shaking up the dental industry and scaling fast - this is your opportunity to get in early, shape how we grow, and be part of something huge. We’re investing heavily in marketing and talent, and we’re building an elite performance team.
CRO Specialist in Leeds employer: YDS Group
Contact Detail:
YDS Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRO Specialist in Leeds
✨Tip Number 1
Network like a pro! Reach out to people in the dental and marketing industries on LinkedIn. A friendly message can go a long way, and you never know who might have the inside scoop on job openings.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your CRO projects and results. This will give potential employers a taste of what you can bring to the table and set you apart from the competition.
✨Tip Number 3
Prepare for interviews by practising common CRO-related questions. Be ready to discuss your experience with Google Ads, A/B testing, and user journey mapping. Confidence is key, so know your stuff!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about joining our team.
We think you need these skills to ace CRO Specialist in Leeds
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the CRO Specialist role. Highlight your experience with conversion rate optimisation, Google Ads, and any relevant data analysis skills. We want to see how you can drive revenue growth!
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for YDS Group. Share specific examples of your past successes in CRO and how you’ve optimised funnels. Show us your passion for performance and results!
Showcase Your Analytical Skills: Since this role is all about data, make sure to include any tools or methodologies you’ve used for analysing user behaviour and sales funnels. We love candidates who can translate data into actionable insights!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to see what you bring to the table!
How to prepare for a job interview at YDS Group
✨Know Your Numbers
As a CRO Specialist, you’ll need to demonstrate your understanding of key metrics. Brush up on conversion rates, ROI, and user behaviour analytics. Be ready to discuss how you've used data to drive decisions in past roles.
✨Showcase Your A/B Testing Skills
Prepare examples of successful A/B tests you've conducted. Discuss the hypotheses, the process, and the results. This will show that you not only understand the theory but can also apply it effectively in real-world scenarios.
✨Understand the User Journey
Familiarise yourself with user journey mapping. Be prepared to talk about how you’ve identified drop-off points in funnels and what strategies you implemented to optimise them. This shows your hands-on approach and strategic thinking.
✨Align with Their Vision
Research YDS Group and their brands. Understand their market position and how they’re shaking up the dental industry. Tailor your responses to show how your skills can help them dominate the market and drive revenue growth.
