At a Glance
- Tasks: Own and optimise Google Ads campaigns for two dynamic dental brands.
- Company: Join YDS Group, a leader in dental and aesthetics marketing.
- Benefits: Competitive salary, performance bonuses, and full ownership of your projects.
- Other info: Exciting opportunity for growth in a supportive, ambitious team.
- Why this job: Make a real impact with your expertise in a high-stakes environment.
- Qualifications: Proven success in Google Ads and strong analytical skills required.
The predicted salary is between 45000 - 60000 £ per year.
Company: YDS Group (Yorkshire Dental Suite & Smile White)
Location: Leeds - full time office based
Salary: £45,000 – £60,000 depending on experience, plus performance bonus
About us
YDS Group is the parent company behind two growing dental and aesthetics brands: Yorkshire Dental Suite and Smile White. Paid search is one of the most important engines of our growth - it's how new patients and customers find us. We're looking for someone exceptional to own that channel completely: not a generalist who dabbles in Google Ads, but a genuine specialist who lives and breathes paid search and wants the freedom to run it brilliantly.
The role
This is a hands-on, specialist role focused entirely on Google paid search. You'll own strategy and execution across both brands: building, managing and relentlessly optimising campaigns to drive high-quality enquiries at the best possible cost. You'll be trusted with real budget and judged on real results, and you'll have the autonomy to test, learn and push performance as far as it can go.
Key responsibilities
- Own end-to-end Google Ads strategy and delivery across both brands - Search, Performance Max, display and beyond.
- Build, structure and continuously optimise campaigns for maximum return: keywords, bidding, ad copy, extensions, audiences and landing page alignment.
- Manage budgets efficiently, allocating spend where it delivers the strongest return and protecting against waste.
- Set up and own robust tracking, conversion measurement and attribution so every pound is accountable.
- Run a continuous programme of testing - ad variants, bidding strategies, landing pages - and act decisively on what the data shows.
- Report clearly on performance against agreed targets (cost per lead/acquisition, ROAS, conversion rate) and the story behind the numbers.
- Stay ahead of platform changes, new features and best practice, bringing fresh thinking to keep us ahead of competitors.
- Work closely with the wider team to align paid search with broader marketing activity and business goals.
What we're looking for
Essential
- A proven, standout track record of delivering exceptional results through Google Ads - you can point to accounts you've grown and the numbers to prove it.
- Have you managed a budget of over £10 Millions?
- Deep, hands-on expertise across Search and Performance Max, with a real command of bidding strategies, account structure and optimisation.
- Strong analytical skills and total comfort with conversion tracking, Google Analytics and attribution.
- A genuine optimiser's mindset - obsessed with testing, marginal gains and squeezing the most from every campaign.
- The ability to own a channel independently and be accountable for its results.
- Sharp commercial instincts - you understand that the goal is profitable growth, not just clicks.
Desirable
- Experience managing paid search for lead generation in healthcare, dental, aesthetics or another considered-purchase / regulated sector.
- Experience running paid search across multiple brands, locations or sites.
- Familiarity with landing page optimisation and CRO.
- Google Ads certification.
What we offer
A salary of £45,000 – £60,000 depending on experience, plus a performance-related bonus tied to results. Full ownership of a high-impact channel, with real budget and the autonomy to run it your way. The backing of two ambitious, growing brands that take marketing seriously. YDS Group is an equal opportunities employer. We welcome applications from all backgrounds.
Paid Media Manager in Bradford employer: YDS Group
At YDS Group, we pride ourselves on being an exceptional employer that values expertise and innovation in the dental and aesthetics sectors. Located in Leeds, our vibrant office culture fosters collaboration and creativity, offering you the autonomy to lead impactful Google Ads campaigns while enjoying competitive salaries and performance bonuses. With a commitment to employee growth and a supportive environment, we empower our team members to excel and make a real difference in our brands' success.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Media Manager in Bradford
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for YDS Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like YDS Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with YDS Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at YDS Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Paid Media Manager in Bradford
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit YDS Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of YDS Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about YDS Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at YDS Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at YDS Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At YDS Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
