At a Glance
- Tasks: Own conversion performance and optimise user journeys for two exciting dental brands.
- Company: Join YDS Group, a fast-growing leader in the dental and aligner space.
- Benefits: Competitive salary, performance bonuses, and autonomy in your role.
- Other info: Dynamic environment with opportunities for growth and innovation.
- Why this job: Make a direct impact on high-traffic brands and see your work reflected in real numbers.
- Qualifications: Proven CRO experience with a strong analytical mindset and A/B testing expertise.
The predicted salary is between 50000 - 75000 £ per year.
Company: YDS Group
Brands: Smile White & Yorkshire Dental Suite
Location: Leeds (full time office-based)
Salary: £50,000 – £75,000 (DOE) + performance bonus
The opportunity:
We're a fast-growing, privately-owned group behind two of the most exciting brands in the dental and aligner space - Smile White, the UK's fastest growing aligner brand, and Yorkshire Dental Suite, a fully private dental group. We drive serious traffic across both brands, and we want a CRO obsessive to turn more of it into leads and bookings.
What you'll own:
- Conversion rate optimisation across both brands - owning the full conversion journey across websites, landing pages, booking flows and lead-capture forms.
- Testing programme - running a relentless, structured A/B and multivariate testing roadmap: hypothesis, build, run, analyse, iterate.
- Funnel analysis - identifying where users drop off and fixing it, using analytics, heatmaps, session recordings and user research (e.g. GA4, Hotjar/Clarity, VWO/Optimizely/Convert).
- Landing page optimisation - working closely with paid media, creative and content to maximise conversion on every campaign.
- Lead & booking growth - increasing form completions, enquiries and bookings to drive more results from the same traffic.
- Mobile-first optimisation - making sure the experience converts brilliantly on every device.
- Reporting - clearly evidencing conversion uplift and the revenue impact of your work.
What we're looking for:
- A proven track record in CRO with measurable, evidenced uplift - you can point to wins and the numbers behind them.
- Expert command of A/B testing tools and web analytics, with a solid grasp of statistical significance and clean test design.
- Strong analytical mindset - you let the data lead, not opinions.
- A sharp understanding of how UX, copy and design drive (or kill) conversion.
- Comfortable owning conversion across multiple brands and sites at once.
- A proactive, hands-on self-starter who thrives in a fast-moving scale-up.
- Experience in lead generation, e-commerce, healthcare or D2C is a plus.
Why join us:
- Own the conversion performance of two high-growth, high-traffic brands.
- Direct, visible impact - your work shows up in the numbers every week.
- Join an established, well-resourced group marketing function.
- Real autonomy, a clear testing budget and the tools to do the job properly.
How to apply:
We're looking for serious, high-calibre candidates only. Apply now with your CV and a short note on a CRO test or project you've personally run - including the uplift you achieved.
CRO Manager in Bradford employer: YDS Group
At YDS Group, we pride ourselves on being a dynamic and innovative employer in the dental and aligner industry, located in the vibrant city of Leeds. Our fast-paced work culture fosters creativity and autonomy, allowing you to make a direct impact on our high-growth brands, Smile White and Yorkshire Dental Suite. With a strong focus on employee development, competitive salaries, and performance bonuses, we offer a rewarding environment for those passionate about conversion rate optimisation.
StudySmarter Expert Advice🤫
We think this is how you could land CRO Manager in Bradford
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for YDS Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like YDS Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with YDS Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at YDS Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRO Manager in Bradford
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit YDS Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of YDS Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about YDS Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at YDS Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at YDS Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At YDS Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
