At a Glance
- Tasks: Lead B2B demand generation campaigns and create qualified sales pipelines.
- Company: Award-winning SaaS company revolutionising data management for Fortune 500 clients.
- Benefits: Flexible remote work, competitive salary, and opportunities for professional growth.
- Other info: Collaborate with top brands and leverage cutting-edge AI tools.
- Why this job: Join a dynamic team and make a real impact in the tech industry.
- Qualifications: 4-7 years in B2B demand generation with strong campaign execution skills.
The predicted salary is between 60000 - 80000 £ per year.
My client has a unique Data Lifecycle Management Platform /Observability solution that helps companies protect their data while empowering them to maximize the value of their organization’s salesforce data. My client is building the fastest, most reliable and compliant way to backup, archive, recover, pipe and consume application data anywhere. My client won the 2025 Data Breakthrough Award for Data Management Solution of 2025! Their solution is now in production at American Express, Home Depot, 3M, ATT, Amazon, Nokia, Comcast, Dell, Mercedes-Benz and many more Fortune 500 companies.
Location: Greater London/Remote
We are looking for a Demand Generation Specialist to help build, execute, and continuously improve our B2B demand generation engine. This is a hands-on, execution-driven role focused on creating qualified pipeline for mid-market and enterprise sales. You will work closely with the CMO, Sales, BDRs, and RevOps to turn GTM priorities into measurable demand programs. You are comfortable running campaigns end to end, experimenting with channels and messaging, using data to optimize performance, and leveraging AI and automation to move faster and smarter. Please note: This is not a brand or communications role. This is a pure DemandGen role. Success is measured in pipeline created, conversion rates, and ROI.
Key Responsibilities- Execute multi-channel B2B demand generation campaigns, including:
- Email and marketing automation/LinkedIn
- Webinars and virtual sessions as scalable demand-generation assets
- Own campaigns end to end: Targeting and segmentation, campaign setup, activation & performance tracking
- Translate GTM priorities defined by the CMO into concrete, executable programs
- Use AI and automation to:
- Improve targeting, segmentation, and personalization
- Accelerate content creation and campaign execution
- Operate and continuously improve the marketing stack in collaboration with RevOps: CRM and marketing automation, enrichment, intent, and analytics tools
- Build campaign-level insights for the CMO and marketing leadership
- 4–7 years of experience in B2B demand generation or growth marketing
- Strong hands-on experience running multi-channel campaigns
- Comfortable working with data, metrics, and performance dashboards
- Experience collaborating closely with Sales and/or BDR teams
- Familiarity with modern marketing tools and automation platforms
- Curious, experimental mindset with a strong execution bias
- Experience in B2B SaaS with mid-market or enterprise sales cycles
- Exposure to ABM or account-based motions
- Experience using AI tools in marketing execution
- Experience in technical SaaS infrastructure products (ETL, Observability, Cloud technologies)
Senior B2B Demand Gen Lead – SaaS/Observability employer: Yaz Associates GmbH
Join a forward-thinking company that has been recognised with the 2025 Data Breakthrough Award for its innovative Data Lifecycle Management Platform. With a strong focus on employee growth and a collaborative work culture, you will have the opportunity to work alongside industry leaders and Fortune 500 clients in a dynamic environment that embraces AI and automation. Located in Greater London with remote flexibility, this role offers a unique chance to make a significant impact in B2B demand generation while enjoying a supportive atmosphere that values creativity and results.
StudySmarter Expert Advice🤫
We think this is how you could land Senior B2B Demand Gen Lead – SaaS/Observability
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn and let them know you're on the hunt for a Senior B2B Demand Gen Lead role. You never know who might have a lead or can refer you directly to hiring managers.
✨Tip Number 2
Get your hands dirty with some real-world projects. If you can, create a mini demand generation campaign for a hypothetical product. This will not only sharpen your skills but also give you something tangible to discuss in interviews.
✨Tip Number 3
Prepare for interviews by diving deep into the company’s products and their competitors. Show them you’re not just another candidate; you’re genuinely interested in how their observability solution stands out in the market.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities that might be perfect for you. Plus, it shows you’re proactive and really keen on joining our team.
We think you need these skills to ace Senior B2B Demand Gen Lead – SaaS/Observability
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Senior B2B Demand Gen Lead. Highlight your experience in executing multi-channel campaigns and working with data, as these are key for us. Don’t just list your duties; show how you’ve made an impact!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you’re passionate about demand generation and how your skills align with our needs. Mention specific achievements that demonstrate your ability to create qualified pipelines.
Showcase Your Data Skills:Since we’re all about metrics and performance, make sure to highlight your experience with data analysis and marketing tools. Share examples of how you’ve used data to optimise campaigns and improve ROI in your previous roles.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss any important updates from us. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Yaz Associates GmbH
✨Know Your Demand Gen Inside Out
Make sure you understand the ins and outs of B2B demand generation, especially in the SaaS space. Brush up on your knowledge of multi-channel campaigns, targeting, and segmentation. Be ready to discuss specific examples of campaigns you've executed and how they contributed to pipeline creation.
✨Showcase Your Data Savvy
Since this role is all about using data to optimise performance, come prepared with examples of how you've used metrics and analytics in past roles. Highlight any experience you have with performance dashboards and how you've leveraged data to improve campaign outcomes.
✨Familiarise Yourself with AI Tools
Given the emphasis on using AI and automation, make sure you can talk about any AI tools you've used in your marketing efforts. Discuss how these tools helped you accelerate content creation or improve targeting and segmentation in your previous campaigns.
✨Collaborate Like a Pro
This role requires close collaboration with various teams, so be ready to share your experiences working with Sales, BDRs, and RevOps. Talk about how you’ve turned GTM priorities into actionable programs and how teamwork has led to successful campaign execution.
