At a Glance
- Tasks: Drive B2B demand generation campaigns and create qualified sales pipelines.
- Company: Award-winning SaaS company with a focus on data lifecycle management.
- Benefits: Flexible remote work, competitive salary, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and AI-driven marketing.
- Why this job: Join a dynamic team making an impact with top Fortune 500 clients.
- Qualifications: 4-7 years in B2B demand generation and strong campaign execution skills.
The predicted salary is between 60000 - 80000 £ per year.
My client has a unique Data Lifecycle Management Platform /Observability solution that helps companies protect their data while empowering them to maximize the value of their organization’s salesforce data. My client is building the fastest, most reliable and compliant way to backup, archive, recover, pipe and consume application data anywhere. Their solution is now in production at American Express, Home Depot, 3M, ATT, Amazon, Nokia, Comcast, Dell, Mercedes-Benz and many more Fortune 500 companies.
We are looking for a Demand Generation Specialist to help build, execute, and continuously improve our B2B demand generation engine. This is a hands‑on, execution‑driven role focused on creating qualified pipeline for mid‑market and enterprise sales. You will work closely with the CMO, Sales, BDRs, and RevOps to turn GTM priorities into measurable demand programs. You are comfortable running campaigns end to end, experimenting with channels and messaging, using data to optimize performance, and leveraging AI and automation to move faster and smarter. Please note: This is not a brand or communications role. This is a pure DemandGen role. Success is measured in pipeline created, conversion rates, and ROI.
Key Responsibilities
- Execute multi‑channel B2B demand generation campaigns, including:
- Email and marketing automation/Linkedin
- Webinars and virtual sessions as scalable demand‑generation assets
- Own campaigns end to end:
- Targeting and segmentation
- Campaign setup, activation & performance tracking
- Translate GTM priorities defined by the CMO into concrete, executable programs
- Use AI and automation to:
- Improve targeting, segmentation, and personalization
- Accelerate content creation and campaign execution
- Operate and continuously improve the marketing stack in collaboration with RevOps:
- CRM and marketing automation
- Enrichment, intent, and analytics tools
- Build campaign‑level insights for the CMO and marketing leadership
Required
- 4–7 years of experience in B2B demand generation or growth marketing
- Strong hands‑on experience running multi‑channel campaigns
- Comfortable working with data, metrics, and performance dashboards
- Experience collaborating closely with Sales and/or BDR teams
- Familiarity with modern marketing tools and automation platforms
- Curious, experimental mindset with a strong execution bias
- Experience in B2B SaaS with mid‑market or enterprise sales cycles
- Exposure to ABM or account‑based motions
- Experience using AI tools in marketing execution
- Experience in technical SaaS infrastructure products (ETL, Observability, Cloud technologies).
Senior B2B Demand Gen Lead – SaaS/Observability in London employer: Yaz Associates GmbH
Join a forward-thinking company that has been recognised with the 2025 Data Breakthrough Award for its innovative Data Lifecycle Management Platform. With a strong focus on employee growth and a collaborative work culture, you will have the opportunity to work alongside industry leaders and Fortune 500 clients in a dynamic environment that embraces AI and automation. Located in Greater London with remote flexibility, this role offers a unique chance to make a significant impact in B2B demand generation while enjoying a supportive atmosphere that values creativity and results.
StudySmarter Expert Advice🤫
We think this is how you could land Senior B2B Demand Gen Lead – SaaS/Observability in London
✨Tip Number 1
Network like a pro! Reach out to folks in your industry on LinkedIn, attend webinars, and join relevant groups. The more connections we make, the better our chances of landing that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past demand generation campaigns. This will help us stand out and demonstrate our hands-on experience to potential employers.
✨Tip Number 3
Prepare for interviews by practising common questions related to B2B demand generation. We should be ready to discuss our strategies, successes, and how we’ve used data to optimise performance.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure our application gets noticed. Plus, it shows we’re genuinely interested in being part of the team.
We think you need these skills to ace Senior B2B Demand Gen Lead – SaaS/Observability in London
Some tips for your application 🫡
Show Your Demand Gen Skills:Make sure to highlight your experience in B2B demand generation. We want to see how you've executed multi-channel campaigns and what results you've achieved. Use specific examples to demonstrate your hands-on experience!
Be Data-Driven:Since this role is all about metrics, don’t shy away from showcasing your comfort with data. Talk about how you've used analytics to optimise campaign performance and drive ROI. Numbers speak louder than words!
Tailor Your Application:Take the time to tailor your application to our specific needs. Mention your familiarity with marketing tools and automation platforms, and how you’ve collaborated with sales teams in the past. We love a personalised touch!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications better and ensures you don’t miss out on any important updates. Let’s get your application in!
How to prepare for a job interview at Yaz Associates GmbH
✨Know Your Demand Gen Inside Out
Make sure you understand the ins and outs of B2B demand generation, especially in the SaaS space. Brush up on your knowledge of multi-channel campaigns, targeting, and segmentation. Be ready to discuss how you've successfully executed similar campaigns in the past.
✨Showcase Your Data Savvy
Since this role is all about metrics and performance, come prepared with examples of how you've used data to optimise campaigns. Highlight any experience you have with performance dashboards and analytics tools, as well as how you've leveraged AI in your previous roles.
✨Collaboration is Key
This position requires close collaboration with various teams, so be ready to share experiences where you've worked alongside Sales, BDRs, or RevOps. Discuss how you’ve turned GTM priorities into actionable programs and the impact it had on pipeline creation.
✨Be Curious and Experimental
Demonstrate your curious mindset by discussing any innovative strategies or experiments you've tried in your previous roles. Talk about what worked, what didn’t, and how you adapted your approach based on those learnings. This will show that you're not just a doer, but also a thinker.
