Demand Generation Manager. - ETL/Data Management/Infrastructure in London
Demand Generation Manager. - ETL/Data Management/Infrastructure

Demand Generation Manager. - ETL/Data Management/Infrastructure in London

London Full-Time 50000 - 70000 £ / year (est.) Home office (partial)
Yaz Associates GmbH

At a Glance

  • Tasks: Drive B2B demand generation campaigns and optimise performance using data and AI.
  • Company: Award-winning tech company revolutionising data management for Fortune 500 clients.
  • Benefits: Flexible remote work, competitive salary, and opportunities for professional growth.
  • Other info: Collaborate with top brands and enhance your marketing expertise.
  • Why this job: Join a dynamic team and make a real impact in the tech industry.
  • Qualifications: 4-7 years in B2B demand generation with strong campaign execution skills.

The predicted salary is between 50000 - 70000 £ per year.

My client has a unique Data Lifecycle Management Platform /Observability solution that helps companies protect their data while empowering them to maximize the value of their organization’s salesforce data. My client is building the fastest, most reliable and compliant way to backup, archive, recover, pipe and consume application data anywhere. My client won the 2025 Data Breakthrough Award for Data Management Solution of 2025! Their solution is now in production at American Express, Home Depot, 3M, ATT, Amazon, Nokia, Comcast, Dell, Mercedes-Benz and many more Fortune 500 companies.

Location: Greater London/Remote

We are looking for a Demand Generation Specialist to help build, execute, and continuously improve our B2B demand generation engine. This is a hands-on, execution-driven role focused on creating qualified pipeline for mid-market and enterprise sales. You will work closely with the CMO, Sales, BDRs, and RevOps to turn GTM priorities into measurable demand programs. You are comfortable running campaigns end to end, experimenting with channels and messaging, using data to optimize performance, and leveraging AI and automation to move faster and smarter. Please note: This is not a brand or communications role. This is a pure DemandGen role. Success is measured in pipeline created, conversion rates, and ROI.

Key Responsibilities
  • Execute multi-channel B2B demand generation campaigns, including:
  • Email and marketing automation/LinkedIn
  • Content activation (whitepapers, case studies, reports)
  • Webinars and virtual sessions as scalable demand-generation assets
  • Own campaigns end to end:
    • Targeting and segmentation
    • Campaign setup, activation & performance tracking
    • Translate GTM priorities defined by the CMO into concrete, executable programs
  • Use AI and automation to:
    • Improve targeting, segmentation, and personalization
    • Accelerate content creation and campaign execution
    • Optimize campaign performance
  • Operate and continuously improve the marketing stack in collaboration with RevOps:
    • CRM and marketing automation
    • Enrichment, intent, and analytics tools
    • Build campaign-level insights for the CMO and marketing leadership
    Required
    • 4–7 years of experience in B2B demand generation or growth marketing
    • Strong hands-on experience running multi-channel campaigns
    • Comfortable working with data, metrics, and performance dashboards
    • Experience collaborating closely with Sales and/or BDR teams
    • Familiarity with modern marketing tools and automation platforms
    • Curious, experimental mindset with a strong execution bias
    • Experience in B2B SaaS with mid-market or enterprise sales cycles
    • Exposure to ABM or account-based motions
    • Experience using AI tools in marketing execution
    • Experience in technical SaaS infrastructure products (ETL, Observability, Cloud technologies).

    Please send your CV in complete confidence to discuss this role in detail.

    PLEASE NOTE: ONLY USA NATIONALS OR GREEN CARD HOLDERS WILL BE CONSIDERED FOR THIS ROLE.

    Demand Generation Manager. - ETL/Data Management/Infrastructure in London employer: Yaz Associates GmbH

    Join a forward-thinking company that has been recognised with the 2025 Data Breakthrough Award for its innovative Data Lifecycle Management Platform. With a strong focus on employee growth and a collaborative work culture, you will have the opportunity to work alongside industry leaders and Fortune 500 clients while leveraging cutting-edge technology in a flexible Greater London/Remote setting. This role not only offers competitive benefits but also empowers you to make a significant impact on the company's demand generation efforts, ensuring your contributions are valued and rewarded.
    Yaz Associates GmbH

    Contact Detail:

    Yaz Associates GmbH Recruiting Team

    StudySmarter Expert Advice 🤫

    We think this is how you could land Demand Generation Manager. - ETL/Data Management/Infrastructure in London

    ✨Tip Number 1

    Network like a pro! Reach out to your connections on LinkedIn or at industry events. We all know that sometimes it’s not just what you know, but who you know that can help you land that Demand Generation Manager role.

    ✨Tip Number 2

    Show off your skills! Create a portfolio of your past campaigns and results. We want to see how you’ve driven pipeline and ROI in previous roles. This will give you an edge when chatting with potential employers.

    ✨Tip Number 3

    Prepare for the interview by knowing the company inside out. Research their data management solutions and be ready to discuss how your experience aligns with their needs. We love candidates who are genuinely interested!

    ✨Tip Number 4

    Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we’re always looking for passionate individuals to join our team and help us grow our demand generation engine.

    We think you need these skills to ace Demand Generation Manager. - ETL/Data Management/Infrastructure in London

    B2B Demand Generation
    Multi-Channel Campaign Execution
    Email Marketing Automation
    Content Activation
    Webinar Management
    Targeting and Segmentation
    Performance Tracking
    AI and Automation in Marketing
    Data Analysis and Metrics
    Collaboration with Sales Teams
    Familiarity with Marketing Technology
    Curiosity and Experimental Mindset
    Experience in B2B SaaS
    Account-Based Marketing (ABM)
    Technical Knowledge of ETL and Cloud Technologies

    Some tips for your application 🫡

    Tailor Your CV: Make sure your CV speaks directly to the role of Demand Generation Manager. Highlight your experience with B2B demand generation and any hands-on campaign execution you've done. We want to see how you can bring value to our team!

    Showcase Your Data Skills: Since this role is all about using data to drive decisions, don’t shy away from showcasing your analytical skills. Mention specific metrics or tools you've used to optimise campaigns. We love a numbers-driven approach!

    Be Creative in Your Cover Letter: Your cover letter is your chance to show off your personality and creativity. Share examples of successful campaigns you've run and how you’ve used AI and automation to enhance performance. We’re looking for innovative thinkers!

    Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any updates. Let’s get started on this journey together!

    How to prepare for a job interview at Yaz Associates GmbH

    ✨Know Your Data Inside Out

    Make sure you understand the ins and outs of data lifecycle management and observability solutions. Familiarise yourself with how these concepts apply to demand generation, especially in a B2B context. This will help you speak confidently about how your skills can directly contribute to the company's goals.

    ✨Showcase Your Campaign Success

    Prepare specific examples of successful multi-channel campaigns you've executed in the past. Be ready to discuss the strategies you used, the metrics you tracked, and how you optimised performance. This will demonstrate your hands-on experience and execution-driven mindset.

    ✨Emphasise Collaboration Skills

    Since this role involves working closely with the CMO, Sales, and BDR teams, highlight your experience in cross-functional collaboration. Share examples of how you've effectively communicated and worked with different teams to achieve common goals, particularly in a fast-paced environment.

    ✨Be Ready to Discuss AI and Automation

    Given the emphasis on using AI and automation in this role, come prepared to discuss how you've leveraged these tools in your previous work. Talk about specific instances where you improved targeting, segmentation, or campaign performance through technology, showcasing your innovative approach.

    Demand Generation Manager. - ETL/Data Management/Infrastructure in London
    Yaz Associates GmbH
    Location: London

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