At a Glance
- Tasks: Lead the launch of a groundbreaking AI app and drive growth through innovative marketing strategies.
- Company: Exciting early-stage startup with a focus on building a unique social media product.
- Benefits: Opportunity to shape a brand, competitive salary, and a dynamic work environment.
- Other info: Join a small, agile team and thrive in a fast-paced startup culture.
- Why this job: Be part of a revolutionary app launch and make a real impact in the tech space.
- Qualifications: Experience in launching B2C apps and building organic social media growth.
The predicted salary is between 50000 - 120000 £ per year.
My client is an early-stage startup building one of the category-defining AI app/social media products — an app that takes action on users' behalf, not just answers questions. We've proven early product-market fit and are now hiring our first Head of Growth to turn that early traction into a repeatable growth engine.
Location: UK South East. Commutable to Central London for regular meetings with founders.
This is a true startup builder role: no legacy playbook, no big-company machine behind you — just a small team, real product traction, and a blank-canvas mandate to build brand, content, community, and growth from scratch.
What you'll own:
- A Consumer app launch.
- PLG engine — activation, retention, referral loops, and lifecycle marketing that make the product itself the primary acquisition channel.
- Social-first brand — a distinct, culture-native voice across TikTok, Instagram, Snapchat, X, YouTube Shorts, and Reddit (not corporate AI-speak).
- Content & creator engine — demos-as-content, use-case storytelling, and an influencer program tied to real signup numbers.
- Team build-out — hire and lead a lean marketing org as we scale through our next funding round.
What we're looking for:
- A proven track record launching a B2C mobile app — you've taken a consumer app in the UK & EU from early traction to real scale and can point to the specific playbook, numbers, and channels behind it.
- Hands-on experience building an organic social engine across TikTok, Instagram, Snapchat, and other leading platforms, with measurable growth to show for it.
- Genuine comfort operating in early-stage startup ambiguity — this is a builder role, not a maintainer role.
- Excellent product & data & metrics analytics and fluency.
- Deep understanding of UK-first and wider European B2C markets — consumer behaviour, platform dynamics, and go-to-market nuances across the region.
- Excellent written and on-camera communication.
- AI-native product experience, a personal following or reputation in tech/AI, experience scaling a marketing function through a funding round, community-led growth chops (Discord/Reddit).
Why join:
This is a fantastic opportunity to be part of a launch of an exciting life-changing app and help build and grow.
Please send your CV in complete confidence to: .
PLEASE NOTE: ONLY UK NATIONAL OR PERMANENT RESIDENTS WILL BE CONSIDERED. ALL OTHERS WILL BE AUTOMATICALLY DISQUALIFIED.
B2C Apps/Social Media Growth - Startup - Fractional/Permanent employer: Yaz Associates GmbH
Join an innovative early-stage startup in the UK South East, where you'll have the unique opportunity to shape the future of a groundbreaking AI app and social media product. With a dynamic work culture that encourages creativity and autonomy, you'll be part of a small, passionate team dedicated to building a brand and community from the ground up. This role offers significant growth opportunities as you lead marketing efforts and build a team, all while being at the forefront of a transformative consumer experience.
StudySmarter Expert Advice🤫
We think this is how you could land B2C Apps/Social Media Growth - Startup - Fractional/Permanent
✨Get Involved in Startup Events
Dive into the local startup scene! Attend pitch nights, hackathons, and networking events. It's a great way to meet founders and like-minded folks. Plus, you never know who might put in a good word for you at a startup like Yaz Associates GmbH!
✨Show Off Your Creativity
Startups love unique ideas! Create a portfolio or a personal website showcasing your past projects, especially those relevant to startups. This personal touch can really make you stand out when you're applying for that full-time gig at Yaz Associates GmbH.
✨Leverage Startup Communities Online
Get active on platforms such as Indie Hackers, Startup Grind, or even LinkedIn groups focused on startups. Participating in discussions can increase your visibility and open up potential job leads, especially at buzzing companies like Yaz Associates GmbH.
✨Direct Applications are Your Best Bet
Don't shy away from applying directly through our website. Startups often check their own portals first before other job sites. Tailor your application to show how you can add value to Yaz Associates GmbH — a personal touch goes a long way!
We think you need these skills to ace B2C Apps/Social Media Growth - Startup - Fractional/Permanent
Some tips for your application 🫡
Show Your Entrepreneurial Spirit:When applying for a role in startups and entrepreneurship, it's crucial to highlight any experience you have with starting your own projects or businesses. We love seeing examples of your initiative, so sprinkle in stories of how you’ve taken risks or solved problems creatively—this is what makes you stand out!
Tailor Your CV for Impact:In the startup world, your CV should reflect not just your experience, but the impact you've made. Use quantifiable achievements to show your contributions, like percentage increases in growth or revenue. Remember, we’re looking for go-getters who know how to get results!
Craft a Provocative Cover Letter:Your cover letter is a chance to showcase your passion and motivation for working at Yaz Associates GmbH. Don't just list your skills—share your vision and what excites you about the entrepreneurial journey. Connect your personal aspirations with what we need, and let your enthusiasm shine through!
Keep Your Portfolio Handy:If you have a portfolio showcasing any past projects or entrepreneurial efforts, definitely mention it in your application. Though not always necessary for full-time roles, it can provide us with deeper insights into your work style and creativity. If you have a blog, products, or any innovation, we'd love to see it!
How to prepare for a job interview at Yaz Associates GmbH
✨Show Your Entrepreneurial Spirit
In startups, they love seeing passion and initiative. Be ready to share any personal projects or ideas you've worked on. This shows you’re not just about the 9-to-5, but you’re invested in creating value, which is key in this fast-paced environment.
✨Brush Up on Your Problem-Solving Skills
Expect to be thrown some curveballs during the interview—startups often face unexpected challenges. Having a couple of examples up your sleeve where you’ve creatively solved problems will really impress them. It's all about how you think on your feet!
✨Know Your Stuff About the Industry
Since you're applying for a full-time role, they’ll want to see you've done your homework. Make sure you understand where the startup stands in its industry, including competitors and market trends. It’s a great way to show you're genuinely interested and can contribute from day one.
✨Show Flexibility and Adaptability
Startups can pivot quickly, so highlight your adaptability. Share examples of when you've successfully navigated change or taken on roles outside your comfort zone. This shows you’re ready for whatever comes your way, which is crucial in a startup atmosphere!
