Job description
Yavli is a sponsored content discovery platform that integrates with publisher sites in a native format and empowers marketers to reach and connect with their respective target audiences via appealing content recommendations.
We’re looking for a talented new team member who has a passion for content discovery, and is a master of organisation and optimisation. The role contributes significantly towards revenue growth and reports directly to senior management.
This is a multidisciplinary position, blending elements of analysis, optimisation, marketing, troubleshooting, quality assurance, copywriting, content management, and creative development.
What You’ll Do:
Extensive text title and image ad creative testing via in-house ad management system.
Testing and analysing of key metrics to optimise performance of campaigns in an ROI-driven way.
Source and purchase licenses for ad creatives.
Work with clients to collect campaign assets.
Compile advertising copy and create/upload advertising copy to WordPress.
Commission advertising copy from external writers.
Ensure proper set-up of campaign targeting options, click-through URLs and proprietary tracking.
QA ads to ensure they meet required specifications.
Identify under-performing campaigns where significant improvement can be achieved.
Help identify possible opportunities to implement solutions that increase the effectiveness and performance of campaigns.
Act as an escalation point for any issues related to campaign delivery and performance.
Work closely with engineering to resolve technical issues with campaign delivery and tracking.
Brainstorm new ways to improve advertising and engagement on campaigns.
Recommend changes to existing products, policies, and processes that improve overall performance.
What You’ll Need:
Competent understanding of basic Internet advertising metrics – CTR, CPA, CPC etc.
Reasonable understanding of URL tracking, conversion tracking, clicks and impressions.
Familiarity with direct response marketing.
Excellent English language skills.
Very creative with language.
Ability to create and edit advertising copy in American English.
A good eye for finding interesting content and images.
Self-starter with ability to learn quickly and thrive under pressure in a fast-paced environment.
Extremely organized, detail orientated and ability to multi-task.
Proven ability to manage multiple projects at a time while paying strict attention to detail.
Basic understanding of copyright law a bonus.
Experience with WordPress, Cake, HasOffers a bonus.
Who You Are:
Passion for content and media distribution.
Metrics-driven mind-set. You think in terms of numbers and ROI.
An energetic, relentless drive to succeed.
Entrepreneurial spirit, full of initiative, and ready to roll up your sleeves.
Active interest in digital advertising and the problems facing publishers and advertisers.
You like to tinker and constantly think about how things can be improved.
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