At a Glance
- Tasks: Generate leads and manage outreach campaigns to connect brands with YASO's innovative solutions.
- Company: Join a fast-growing tech company revolutionising e-commerce in China.
- Benefits: Competitive salary, performance bonuses, hands-on training, and clear career progression.
- Other info: Exciting opportunities for growth and mentorship from industry leaders.
- Why this job: Be part of a dynamic team shaping the future of global brands in China.
- Qualifications: 1-3 years in sales or client-facing roles; strong communication and organisational skills.
The predicted salary is between 40000 - 50000 £ per year.
About YASO
YASO is the operating system for global brands in China, built by a team of China experts, technologists, and startup operators. We are building a plug-and-play solution that manages the full ecommerce and social commerce stack - from store operations and pricing to influencer partnerships and logistics - all powered by our proprietary technology. We give brands full visibility across every performance layer, including traffic, conversion, revenue, influencer ROI, content, and stock. For the first time, brands can monitor and manage their China business in real time, with data that is transparent, measurable, and actionable. By replacing opaque legacy models with a unified, data-driven system, YASO enables international brands to take back control of their growth in China. Following our Series A fundraise, we are expanding our global team across London, Shanghai, and beyond to shape the future of cross-border retail. If you’re energised by the intersection of commerce, culture, and technology - and want to help redefine how the world’s most exciting brands grow in China - we’d love to hear from you.
Role Overview
We are looking for a Sales Development Representative (SDR) to join YASO’s growing Business Development team. You will be responsible for generating outbound leads, managing cold outreach campaigns, and qualifying new opportunities to feed into our pipeline. This role is ideal for someone early in their career who is motivated, organised, and eager to grow into Business Development or Account Management. Reporting to the Business Development Lead, you will work closely with senior team members to execute structured outreach programmes, refine our ideal customer profiles, and help build YASO’s partner network worldwide.
Key Responsibilities
- Outbound Lead Generation
- Execute multi-channel outreach campaigns (LinkedIn, email, and events) targeting specific brand segments and ICPs.
- Research and identify prospective brands that fit YASO’s target profiles using industry databases, trade news, and social listening tools.
- Tailor outreach cadences for each ICP group - from early-stage brands exploring China to established players already in-market.
- Personalise messages using insights such as campaign performance, category trends, and social media buzz.
- Use HubSpot to track all outreach activity, ensuring consistent follow-up and accurate reporting on progress.
- Lead Qualification & Pipeline Management
- Serve as the first point of contact for potential brand partners, conducting qualification calls and assessing readiness for China market entry.
- Capture and update lead information in HubSpot, ensuring data quality and transparency across the BD team.
- Support the Business Development Lead in preparing background research and briefs for high-value prospect meetings.
- Monitor and analyse lead metrics (response rates, qualification ratios, meeting conversions) to continuously improve performance.
- Partnerships Support
- Assist in building and managing YASO’s partner network, including industry “cheerleaders,” referrers, and collaborators.
- Help onboard and communicate with external partners - from consultants to agencies - providing them with updated materials and support.
- Maintain a partner database, track referrals, and assist in managing incentive processes.
- Contribute to the creation of co-branded materials, webinars, and partner updates.
- Collaboration & Learning
- Work closely with the Growth Marketing team to align outbound messaging with YASO’s broader thought-leadership and PR efforts.
- Attend key industry events and expos to assist with on-site lead generation and relationship building.
- Bring fresh ideas and experimentation to the outbound process - especially in personalisation, data enrichment, and use of automation tools.
Qualifications & Experience
Essential
- 1–3 years’ experience in sales development, lead generation, or client-facing roles (internships and graduate roles included).
- Excellent written and verbal communication skills in English, with confidence in reaching out to international clients.
- Highly organised, with strong attention to detail and ability to manage multiple outreach cadences simultaneously.
- Positive, energetic, and resilient attitude - comfortable handling rejection and maintaining momentum.
- Experience with CRM tools (HubSpot preferred) and proficiency in using LinkedIn Sales Navigator or similar platforms.
- Strong curiosity about China’s consumer market and global brand-building.
Preferred
- Previous experience in e-commerce, beauty, or retail sectors.
- Basic knowledge of marketing automation or AI tools used in prospecting and outreach.
- Additional language skills (Mandarin, French, German, etc.) a plus but not required.
What We Offer
- A unique opportunity to join a fast-growing Series A company redefining how international brands grow in China.
- Hands-on sales training and direct mentorship from YASO’s Business Development Lead and Cofounder.
- Exposure to high-level commercial conversations with global consumer brands.
- Competitive base salary with performance-linked commission structure.
- A clear growth path into Business Development or Account Management roles within 12–24 months.
Success Metrics
Performance in this role will be judged primarily by both the quantity and quality of outbound leads generated, as well as overall contribution to pipeline growth and conversion.
How to Apply
To apply, please send your CV and a short video (under two minutes) before the 1st November via email or Linkedin message to cofounder Adam Knight (adam.knight@goyaso.com), answering the following three questions:
- What draws you to YASO? What is it about our mission, culture, or way of working that excites you most?
- Tell us about a creative or unconventional approach you’ve taken to connect with someone or open a door professionally.
- How do you think technology or AI can make outreach and relationship-building more effective?
Sales Development Representative in Cardiff employer: YASO
YASO is an exceptional employer that offers a dynamic work environment at the forefront of e-commerce and technology, particularly in the vibrant markets of London and Shanghai. With a strong emphasis on employee growth, YASO provides hands-on sales training and mentorship, ensuring that team members are well-equipped to advance into Business Development or Account Management roles within a clear timeframe. The company fosters a collaborative culture where innovative ideas are encouraged, making it an exciting place for those passionate about redefining global brand strategies in China.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Development Representative in Cardiff
✨Get Ready to Network Like a Pro!
Sales is all about connections, so dive into local networking events or sales meetups in your area. These gatherings are goldmines for making contacts and showcasing your enthusiasm. It’s a great chance to meet people from companies like YASO who could be looking for fresh talent!
✨Polish Your Pitch
In sales, your communication skills matter just as much as your resumé. Practise your elevator pitch until you can recite it confidently. When you go to those networking events, be ready to sell yourself as the ideal candidate for the entry-level role at YASO!
✨Leverage Social Media for Sales Roles
Follow and engage with industry leaders and influencers on LinkedIn or Twitter. Share your insights or interesting articles related to sales to get noticed. When hiring managers at YASO see you’re active in the sales community, it adds a bonus touch to your application!
✨Show Your Passion in Creative Ways
Consider creating a short video or writing a blog about why you're excited about a career in sales and what skills you bring to the table. Not only does it show creativity, but it can really set you apart when applying for that entry-level role at YASO!
We think you need these skills to ace Sales Development Representative in Cardiff
Some tips for your application 🫡
Show Your Sales Savvy:When applying for an entry-level role in sales or business development, it’s important to highlight any relevant experience, even if it's from part-time jobs or internships. Showcase your ability to connect with people, understand their needs, and handle objections, as these skills are crucial for success in sales.
Quantify Your Achievements:Even if you don’t have much formal experience yet, try to present your accomplishments in a way that showcases your potential. Use numbers to describe your efforts – maybe you assisted with a campaign that increased social media engagement by a certain percentage? This can help us at YASO see the impact you could have in our team.
Tailor Your Cover Letter:Your cover letter is a great chance to express your enthusiasm for the role at YASO. Share why you're excited about starting your sales career and what specifically about our company or projects appeals to you. This personal touch can really make you stand out in the applicant pool.
Keep It Professional Yet Approachable:While applying for an entry-level position, maintain a friendly and approachable tone in your application, especially in your CV and cover letter. Remember, we're looking for potential and attitude as much as experience. Show us your personality while being credible!
How to prepare for a job interview at YASO
✨Know Your Stuff About Sales Techniques
Get familiar with popular sales methodologies, like SPIN selling or the Challenger Sales Model. Having a good grasp of these will not only impress the interviewers at YASO, but it’ll also show that you’re eager to learn and ready to jump into this entry-level role!
✨Prepare Your Persuasive Pitch
As you're applying for a sales position, be ready to showcase your persuasion skills. Try preparing a brief elevator pitch about yourself that emphasises not just your background, but what you can bring to YASO. It's all about selling yourself!
✨Showcase Relevant Projects or Experiences
Even if you haven't worked in sales before, think about any relevant school projects, internships, or part-time jobs where you used customer service or negotiation skills. Be ready to discuss these in the interview as practical examples of how you’ve handled situations that are relevant to Sales Development Representative.
✨Understand the Product and Market
Dive into YASO's products and the market they operate in. You might face questions about how you'd approach selling a specific product or how you perceive the competition. Show that you've done your homework and you're already thinking like a salesperson!
