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- Tasks: Manage client accounts, craft compelling stories, and pitch to top media outlets.
- Company: Join YAP Global, a dynamic PR consultancy in the exciting world of crypto and web3.
- Benefits: Enjoy unlimited holiday, flexible working, and a ClassPass membership for wellness.
- Why this job: Be part of a global team telling impactful stories that build trust in innovative sectors.
- Qualifications: 1-2 years in PR or journalism; passion for fintech and blockchain is a plus.
- Other info: Collaborative culture with opportunities for travel and professional growth.
The predicted salary is between 36000 - 60000 £ per year.
YAP Global is an international public relations and communications consultancy that works with organisations in the cryptocurrency, decentralised finance (DeFi) and web3 sector, to build their brand through impactful storytelling. Built by a global team of creative storytellers, YAP Global's mission is to tell stories that build trust.
Our diverse portfolio of clients ranges from decentralised financial organisations, decentralised climate change innovators, digital asset management firms, NFT marketplaces to developer tooling platforms that will underpin the future of web3. We have also been media partners for some of the biggest blockchain conferences in the world, including CoinDesk's Consensus, EthCC in France, ETHDenver and more.
We are looking for an ambitious Senior Account Executive to join our collaborative and global team.
Key Responsibilities- Serve as day-to-day support for 5-6 clients, managing both strategy and execution.
- Support the Account Lead to ensure KPIs are met across all clients.
- Research and write press releases, op-eds, case studies and blog posts.
- Come up with story angles to help meet the client KPIs.
- Pitch clients' stories to strategic media outlets and key journalists.
- Ensure that the quality of deliverables is of the highest standards while meeting client requirements.
- Formulate media strategies and maintain strong relationships with clients.
- Be the liaison on behalf of clients and represent a client with the media as required.
- Participate in new business processes including research, proposal and pitch preparation.
- Candidate must have the right to work in the UK.
- At least 1-2 years experience or educational background in Public Relations, Communications or Journalism.
- Knowledge of the fintech, blockchain or cryptocurrency space or a genuine desire to learn about it.
- Media relationships with financial, tech and mainstream press.
- Track record of successfully pitching client stories to tier 1 & 2 media publications.
- Outstanding organisational, multi-tasking and time-management skills.
- Strong attention to detail: excellent at spelling, grammar and proof-reading.
- High motivation and the ability to work independently under pressure.
- Strong news sense and a knack for storytelling.
- Flair for creativity, strategic thinking and innovation.
- Strong interpersonal skills when dealing with clients and media.
- Willing to communicate with memes.
- Experience with a range of communication platforms (Telegram, Slack, X (formerly Twitter) and Discord).
- Competitive salary - benchmarked and reviewed biannually.
- Unlimited Holiday - take time off whenever you need.
- Your birthday off, to treat yourself!
- Flexible working - WFH days and flexible hours (standard hours are 9am-6pm).
- Co-working space - we work two days a week in the office.
- ClassPass membership - use it for gym classes or go for a massage, it's up to you!
- Social events to connect with your colleagues.
- Annual company offsite.
- Travel Opportunities - potential to attend key conferences in major global cities.
- Ongoing training & development.
- Global team - the opportunity to be part of a team of ambitious, like-minded, driven people from different parts of the world.
Public Relations Senior Account Executive (UK) employer: YAP Global
Contact Detail:
YAP Global Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Public Relations Senior Account Executive (UK)
✨Tip Number 1
Network like a pro! Get out there and connect with people in the PR and crypto space. Attend events, join online forums, and don’t be shy about reaching out to industry professionals on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your storytelling skills! When you get the chance to chat with potential employers, share your best pitches and success stories. Make sure they see how you can help their clients shine in the media. Remember, it’s all about building trust!
✨Tip Number 3
Research is key! Before any interview, dive deep into the company’s clients and recent projects. This will not only impress them but also help you come up with tailored ideas on how you can contribute to their mission of impactful storytelling.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in joining our team. Plus, it gives you a chance to showcase your enthusiasm for the role and the company right from the start. Don’t miss out!
We think you need these skills to ace Public Relations Senior Account Executive (UK)
Some tips for your application 🫡
Show Off Your Storytelling Skills: Since we’re all about impactful storytelling, make sure your application reflects your knack for it. Use engaging language and examples that showcase how you’ve crafted compelling narratives in your previous roles.
Tailor Your Application: Don’t just send a generic CV and cover letter! We want to see how your experience aligns with our mission at YAP Global. Highlight your relevant skills in public relations, especially in the fintech or crypto space, to catch our eye.
Proofread Like a Pro: Attention to detail is key in our line of work. Before hitting send, double-check your application for any spelling or grammar mistakes. A polished application shows us you care about quality and professionalism.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re genuinely interested in joining our team!
How to prepare for a job interview at YAP Global
✨Know Your Stuff
Make sure you brush up on the latest trends in cryptocurrency, DeFi, and web3. YAP Global is all about impactful storytelling in these sectors, so being able to discuss recent developments or case studies will show your genuine interest and knowledge.
✨Showcase Your Storytelling Skills
Prepare examples of your previous work that highlight your storytelling abilities. Whether it’s a press release, blog post, or a successful pitch, having tangible examples ready will demonstrate your capability to meet client KPIs and create engaging narratives.
✨Build Rapport with the Interviewers
YAP Global values strong interpersonal skills, so don’t hesitate to engage with your interviewers. Ask them about their experiences and share your thoughts on the company’s mission. This will help you connect on a personal level and show that you’re a team player.
✨Be Ready to Pitch
Since pitching is a key part of the role, come prepared with a few story angles you think would resonate with the media. This not only showcases your creativity but also your understanding of how to effectively communicate client stories to the right audiences.
