At a Glance
- Tasks: Monitor media, draft pitches, and manage client communications in the exciting world of crypto.
- Company: Join YAP Global, a leading PR consultancy in the cryptocurrency and web3 sectors.
- Benefits: Enjoy flexible working, private healthcare, and opportunities for travel and professional growth.
- Other info: Work with a global team and enjoy a vibrant company culture with social events.
- Why this job: Be part of a creative team telling impactful stories that build trust in innovative industries.
- Qualifications: 1-2 years in PR or related fields; passion for fintech and storytelling is a must.
The predicted salary is between 28800 - 43200 £ per year.
Public Relations Account Executive (UK)
YAP Global is an international public relations and communications consultancy that works with organisations in the cryptocurrency, decentralised finance (DeFi) and web3 sector to build their brand through impactful storytelling.
We tell stories that build trust.
Key Responsibilities
- Monitoring media coverage and reporting results to the wider team and clients
- Researching and drafting pitches for features, interviews, op‑eds and press releases
- Drafting agendas & actions for client calls and taking internal meeting notes
- Researching client events and industry conferences
- Building ongoing media lists
- Pitching press releases, op‑eds and feature stories
- Arranging and managing media interviews for clients
- Assisting in developing creative ideas for PR campaigns and crafting media strategies
- Monitoring and flagging relevant news stories to the team
Requirements
- Right to work in the UK
- At least 1‑2 years experience or education in Public Relations, Communications or Journalism
- Knowledge of the fintech, blockchain or cryptocurrency space or a genuine desire to learn about it
- Outstanding organisational, multi‑tasking and time‑management skills
- Strong attention to detail and proficiency in spelling, grammar and proof‑reading
- High motivation and ability to work independently under pressure
- Strong news sense and storytelling ability
- Creativity, strategic thinking and innovation flair
- Strong interpersonal skills when dealing with clients and media
- Willingly communicate with memes
- Experience with Telegram, Slack, X (formerly Twitter) and Discord
- We prioritize fluent German and/or French speakers
- Competitive salary (benchmark and reviewed biannually)
- Birthday off to treat yourself
- Flexible working – WFH days and flexible hours (9 am‑6 pm)
- Co‑working space – work from our office three days a week on Cannon Street
- ClassPass membership for gym or massage
- Private healthcare via BUPA
- Social events to connect with colleagues
- Annual company offsite (last at a Safari Park)
- Travel opportunities to attend key conferences in major global cities
- Ongoing training and development
- Global team – ambitious, like‑minded, driven people from around the world
Seniority Level
- Entry level
Employment Type
- Full‑time
Job Function
- Public Relations
Industries
- Public Relations and Communications Services
- Financial Services
Location
Greater London, England, United Kingdom
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Public Relations Account Executive (UK) employer: YAP Global
YAP Global is an exceptional employer for those looking to thrive in the dynamic world of public relations within the cryptocurrency and web3 sectors. With a flexible working environment, opportunities for professional growth, and a vibrant team culture that celebrates creativity and innovation, employees can expect to engage in meaningful work while enjoying benefits like private healthcare and travel to global conferences. Join us in telling impactful stories that build trust and shape the future of finance.
StudySmarter Expert Advice🤫
We think this is how you could land Public Relations Account Executive (UK)
✨Get Involved in PR Events
Dive into local PR meetups and workshops. Events like these are perfect for getting your face out there, chatting with industry pros, and spotting potential job openings at companies like YAP Global. Plus, it’s a fantastic way to learn about trends and make lasting connections.
✨Showcase Your PR Skills
Start building your personal brand as a PR ace. Use platforms like Twitter and LinkedIn to share your thoughts on current events or PR campaigns you admire. Tagging companies you want to work for, like YAP Global, can catch their eye—especially if your insights resonate!
✨Leverage Your Network
Reach out to friends, family, or connections in the PR field. Even a casual chat can lead to opportunities. If you've got mutual contacts, ask for introductions when applying. Personal recommendations can give your application a nice little boost!
✨Tailor Your Approach
When applying for a full-time PR role, make sure to research YAP Global inside and out. Understanding their campaigns, values, and style allows us to directly align our application and impress during interviews. Don't hesitate to apply through our website—going direct can make a real difference!
We think you need these skills to ace Public Relations Account Executive (UK)
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of YAP Global. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at YAP Global.
How to prepare for a job interview at YAP Global
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
✨Know Your PR Tools Inside Out
Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.
