At a Glance
- Tasks: Drive institutional sales and build strong relationships with schools and colleges across the UK.
- Company: Join a trusted brand known for quality and musical excellence.
- Benefits: Competitive salary, annual bonus, health benefits, staff discounts, and a company car.
- Other info: Collaborative environment with opportunities for creativity and professional growth.
- Why this job: Make a real impact in the music education sector while influencing growth in an exciting market.
- Qualifications: Sales experience, confidence in presentations, and a good understanding of the education sector.
The predicted salary is between 30000 - 40000 £ per year.
We’re looking for a confident, commercially minded Sales Representative to drive institutional sales and build strong relationships with schools, colleges, conservatoires, and other key partners across the UK. This is an exciting opportunity to represent a trusted brand known for quality, innovation, and musical excellence.
In this role, you will develop and deliver a proactive sales strategy, working closely with the Sales & Marketing Manager to identify opportunities and grow market share. You’ll build trusted relationships with education providers, support product training and briefings, attend exhibitions and events, and help shape sales activity across piano and digital musical instrument markets. You will also work with internal teams, dealers, finance partners, and industry influencers to ensure sales, marketing, and product development activities are aligned and effective.
Key Responsibilities- Develop and implement a proactive sales plan across education and specialist music markets.
- Build strong relationships with schools, colleges, conservatoires, and other institutional customers.
- Deliver product training, briefings, and supporting materials.
- Support exhibitions, events, and promotional activity.
- Work closely with marketing, product, and HQ teams to align activity and support business growth.
- Represent the brand professionally with customers, partners, and specialist press.
- Sales or account management experience, ideally in B2B or relationship‑led selling.
- A good understanding of the education sector and institutional buyers.
- Confidence presenting, training, and building strong stakeholder relationships.
- Commercial awareness and the ability to work independently.
- Excellent organisation, attention to detail, and a calm approach to changing priorities.
- A valid driving licence, as travel is required.
- Experience in musical instruments, education sales, or institutional account management would be an advantage, but is not essential.
This is a chance to work with a respected brand, influence growth in an exciting market, and make a real impact in the music education sector. You’ll join a collaborative environment where creativity, professionalism, and commercial success go hand in hand. As part of your package, you’ll receive a competitive range of benefits designed to support your health, wellbeing, and recognise your contribution. These include an annual variable bonus starting from £4,000, Health Shield benefit-in-kind, a Bupa annual health check after 12 months of service, Bupa health insurance after 4 years of eligible service, staff discount on products, and a company car.
If you enjoy driving, building on existing relationships, and developing new ones, we would love to hear from you.
Institutional Business Sales Representative in London employer: YAMAHA MUSIC EUROPE GMBH (UK)
Join a dynamic and innovative company that values creativity and professionalism, where you can make a significant impact in the music education sector. As an Institutional Business Sales Representative, you'll benefit from a supportive work culture that prioritises employee wellbeing, offering a competitive benefits package including an annual bonus, health insurance, and opportunities for personal growth. With a focus on collaboration and relationship-building, this role provides a unique chance to represent a trusted brand while driving meaningful change across educational institutions in the UK.
Contact Details:
YAMAHA MUSIC EUROPE GMBH (UK) Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Institutional Business Sales Representative in London
✨Tip Number 1
Get to know the education sector inside out! Research schools, colleges, and conservatoires in your area. Understanding their needs will help us tailor our approach and build those strong relationships we’re after.
✨Tip Number 2
Networking is key! Attend exhibitions and events related to music education. This is a great way for us to meet potential clients face-to-face and showcase our brand's quality and innovation.
✨Tip Number 3
Practice your presentation skills! Being confident when delivering product training and briefings can set us apart from the competition. Remember, it’s all about building trust with our partners.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and eager to join our team.
We think you need these skills to ace Institutional Business Sales Representative in London
Some tips for your application 🫡
Show Your Sales Savvy:Make sure to highlight your sales experience in your application. We want to see how you've driven sales and built relationships in the past, especially in the education sector or with institutional buyers.
Tailor Your Approach:Don’t just send a generic application! Tailor your CV and cover letter to reflect the specific skills and experiences that match the job description. We love seeing candidates who take the time to connect their background with what we’re looking for.
Be Confident and Professional:Your written application is your first chance to impress us, so keep it professional yet confident. Use clear language and structure your application well to make it easy for us to see your strengths.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity with StudySmarter!
How to prepare for a job interview at YAMAHA MUSIC EUROPE GMBH (UK)
✨Know Your Audience
Before the interview, research the schools, colleges, and conservatoires you’ll be working with. Understand their needs and how your role can help them. This will show your potential employer that you’re not just interested in the job, but also in making a real impact in the education sector.
✨Showcase Your Sales Strategy
Be prepared to discuss your proactive sales strategies. Think of specific examples where you've successfully built relationships or driven sales in a B2B context. This will demonstrate your commercial awareness and ability to align with the company's goals.
✨Practice Your Presentation Skills
Since you'll be delivering product training and briefings, practice your presentation skills ahead of time. Consider doing a mock presentation for a friend or family member. This will help you feel more confident and articulate during the actual interview.
✨Align with Company Values
Familiarise yourself with the brand's values and mission. During the interview, express how your personal values align with theirs, especially regarding quality, innovation, and musical excellence. This connection can set you apart from other candidates.
