At a Glance
- Tasks: Lead social media strategy for multiple brands and drive impactful content execution.
- Company: Fast-growing vintage fashion business with a dynamic team and innovative approach.
- Benefits: Competitive salary, creative freedom, and the chance to shape brand narratives.
- Other info: Opportunity to work closely with the founder and influence brand direction.
- Why this job: Be at the forefront of social media strategy in a thriving vintage fashion scene.
- Qualifications: Proven experience in social media strategy and strong analytical skills.
The predicted salary is between 50000 - 60000 £ per year.
We're hiring a Social Media Manager – Senior Strategic Lead, multi-brand Focus: Brand Narrative, Social Strategy, Content Execution.
Reports to: Founder
Manages: Social Media Team
The company behind Y2K Vintage travels, sources, grades, curates and sells across three brands that each serve a different customer in a different way. Behind all three of them is the same founding team, the same sourcing operation, the same marketing team, all working under one roof to make it happen. Last year our founder was featured on the Forbes 30 under 30 list for Retail and Ecommerce after scaling to 3000 customers and 12,000 vintage items sourced every month. By the end of this year we may have tripled these numbers. Our company ethos is simple - find the best vintage in the world and get it in front of the people who will love it most, all whilst providing the best experience possible.
About the role:
We are overhauling our current strategy and this senior role will play a pivotal role in working alongside our founder to carve out the new direction, team and execution system. We are a fast-scaling, socials-first vintage fashion business with three brands - Y2K Vintage, Y2K Wholesale and MSSY - and a fourth launching now. We’re growing fast but social media is not a channel we use to support the business; it is the primary place our brands live, build authority and earn the kind of trust that makes someone feel something before they've ever walked through our doors.
We are looking for someone who understands that distinction and wants to own the strategy. You will own the social strategy across all four brands simultaneously, develop and uphold the content framework that every piece of content passes through before production begins, build the performance tracking system that turns data into real strategic decisions and build and direct an execution team of creators. This is a hands-on strategy and leadership role, not an execution role. You are not here to create content, manage a posting schedule or inherit someone else's plan. When a cultural moment lands online or something starts moving fast, you are the person who decides whether it's right for one or more of our brands, briefs the team and gets something into production within 24 hours.
You will also work closely with our Brand Manager for Y2K Vintage and our Y2K Wholesale team, translating brand direction into social strategy and holding the execution team to the standard you set. This is not a role for someone who wants to be told what to make. It is a role for someone who already has a clear point of view and is looking for the right place to build something with it.
About you:
- You are native to these platforms in the structural sense - you understand how they behave, not just how to use them.
- You think analytically about what is working and why and you use those findings to make the next piece of content sharper in real time.
- You have strong opinions about what a brand should and shouldn't do on socials and you have held those opinions under pressure.
- You can communicate your creative vision clearly and give feedback that develops people rather than deflates them.
- You feel confident navigating between multiple brand identities simultaneously.
- You can feel when an account is building something versus when it is just posting hoping content will land.
- You understand what socials metrics really mean, what a save signals versus a like, and you know which ones matter.
Social Media Manager - Multi Brand employer: Y2K Vintage
Join a dynamic and fast-scaling vintage fashion company that thrives on creativity and innovation. As a Social Media Manager, you'll be at the forefront of shaping our social strategy across multiple brands, working closely with our founder and a passionate team in a vibrant environment that values bold ideas and rapid execution. With opportunities for professional growth and a culture that celebrates individuality and collaboration, this is an exciting chance to make a significant impact in the world of vintage fashion.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Manager - Multi Brand
✨Tip Number 1
Get to know the brands inside out! Dive deep into their narratives and understand what makes each one tick. This will help you tailor your approach when you’re networking or interviewing, showing that you’re not just another candidate but someone who genuinely gets the vibe.
✨Tip Number 2
Leverage social media to showcase your expertise! Share insights, trends, or even your thoughts on recent campaigns from similar brands. This not only builds your personal brand but also demonstrates your strategic thinking to potential employers.
✨Tip Number 3
Don’t shy away from reaching out directly! If you see a role that excites you, drop a message to the founder or hiring manager via LinkedIn. A personal touch can go a long way in making you stand out from the crowd.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our team and ready to dive into the fast-paced world of vintage fashion.
We think you need these skills to ace Social Media Manager - Multi Brand
Some tips for your application 🫡
Show Your Passion for Social Media:When you're writing your application, let your enthusiasm for social media shine through! We want to see that you live and breathe these platforms, so share examples of how you've engaged with them in the past and what excites you about their potential.
Tailor Your Application:Make sure to customise your application for this role. Highlight your experience with multi-brand strategies and how you've successfully navigated different brand identities. We love seeing how you can connect your skills to our unique approach at StudySmarter!
Be Clear and Concise:We appreciate clarity in communication, so keep your application straightforward and to the point. Use bullet points if necessary to make your achievements stand out. Remember, we’re looking for someone who can communicate their vision effectively!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team at StudySmarter!
How to prepare for a job interview at Y2K Vintage
✨Know Your Brands Inside Out
Before the interview, dive deep into each of the brands you'll be managing. Understand their unique identities, target audiences, and current social media presence. This will help you articulate how you can enhance their narratives and strategies during the discussion.
✨Showcase Your Strategic Mindset
Prepare to discuss your approach to developing a social media strategy. Think about how you would build a performance tracking system and what metrics you would focus on. Be ready to share examples from your past experiences where you've turned data into actionable insights.
✨Demonstrate Your Leadership Skills
Since this role involves leading a team, think of specific instances where you've successfully managed or mentored others. Highlight how you communicate your creative vision and provide constructive feedback that empowers your team to excel.
✨Stay Current with Trends
Be prepared to discuss recent cultural moments or trends in social media that could align with the brands. Show that you’re not just aware of what's happening but also have ideas on how to leverage these moments for brand engagement and growth.
