At a Glance
- Tasks: Lead social media strategy for multiple brands and drive impactful content execution.
- Company: Fast-growing vintage fashion business with a dynamic team and innovative approach.
- Benefits: Opportunity to shape brand narratives and work in a creative, collaborative environment.
- Other info: Join a passionate team and help redefine how vintage fashion connects with customers.
- Why this job: Be at the forefront of social media strategy and make a real impact on brand growth.
- Qualifications: Strong understanding of social platforms, analytical skills, and creative vision.
The predicted salary is between 50000 - 60000 € per year.
We're hiring a Social Media Manager – Senior Strategic Lead, multi-brand Focus: Brand Narrative, Social Strategy, Content Execution.
Reports to: Founder
Manages: Social Media Team
The company behind Y2K Vintage travels, sources, grades, curates and sells across three brands that each serve a different customer in a different way. Behind all three of them is the same founding team, the same sourcing operation, the same marketing team, all working under one roof to make it happen. Last year our founder was featured on the Forbes 30 under 30 list for Retail and Ecommerce after scaling to 3000 customers and 12,000 vintage items sourced every month. By the end of this year we may have tripled these numbers. Our company ethos is simple - find the best vintage in the world and get it in front of the people who will love it most, all whilst providing the best experience possible.
About the role:
We are overhauling our current strategy and this senior role will play a pivotal role in working alongside our founder to carve out the new direction, team and execution system. We are a fast-scaling, socials-first vintage fashion business with three brands - Y2K Vintage, Y2K Wholesale and MSSY - and a fourth launching now. We’re growing fast but social media is not a channel we use to support the business; it is the primary place our brands live, build authority and earn the kind of trust that makes someone feel something before they've ever walked through our doors.
We are looking for someone who understands that distinction and wants to own the strategy. You will own the social strategy across all four brands simultaneously, develop and uphold the content framework that every piece of content passes through before production begins, build the performance tracking system that turns data into real strategic decisions and build and direct an execution team of creators. This is a hands-on strategy and leadership role, not an execution role. You are not here to create content, manage a posting schedule or inherit someone else's plan. When a cultural moment lands online or something starts moving fast, you are the person who decides whether it's right for one or more of our brands, briefs the team and gets something into production within 24 hours.
You will also work closely with our Brand Manager for Y2K Vintage and our Y2K Wholesale team, translating brand direction into social strategy and holding the execution team to the standard you set. This is not a role for someone who wants to be told what to make. It is a role for someone who already has a clear point of view and is looking for the right place to build something with it.
About you:
- You are native to these platforms in the structural sense - you understand how they behave, not just how to use them.
- You think analytically about what is working and why and you use those findings to make the next piece of content sharper in real time.
- You have strong opinions about what a brand should and shouldn't do on socials and you have held those opinions under pressure.
- You can communicate your creative vision clearly and give feedback that develops people rather than deflates them.
- You feel confident navigating between multiple brand identities simultaneously.
- You can feel when an account is building something versus when it is just posting hoping content will land.
- You understand what socials metrics really mean, what a save signals versus a like, and you know which ones matter.
Social Media Manager - Multi Brand in London employer: Y2K Vintage
Join a dynamic and fast-scaling vintage fashion company that thrives on creativity and innovation. As a Social Media Manager, you'll be at the forefront of shaping our social strategy across multiple brands, working closely with our founder and a passionate team in a vibrant environment that values your insights and leadership. With opportunities for professional growth and a culture that celebrates bold ideas, this is the perfect place for someone eager to make a significant impact in the world of vintage fashion.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Manager - Multi Brand in London
✨Tip Number 1
Get your networking game on! Connect with people in the industry, attend events, and engage with brands you admire. You never know who might have a lead on that perfect Social Media Manager role.
✨Tip Number 2
Show off your social media savvy! Create a personal brand on platforms like Instagram or LinkedIn. Share your insights on social strategy and trends to demonstrate your expertise and attract attention from potential employers.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies you love, like ours at StudySmarter, and express your interest in working with them. A well-crafted message can go a long way!
✨Tip Number 4
Prepare for interviews by researching the company’s social media presence. Come armed with ideas on how you could elevate their strategy. This shows initiative and that you’re genuinely interested in making an impact!
We think you need these skills to ace Social Media Manager - Multi Brand in London
Some tips for your application 🫡
Show Your Passion for Social Media:When you're writing your application, let your enthusiasm for social media shine through! We want to see that you live and breathe these platforms, so share examples of how you've engaged with them in the past and what excites you about their potential.
Tailor Your Application:Make sure to customise your application for this role. Highlight your experience with multi-brand strategies and how you've successfully navigated different brand identities. We love seeing how you can connect your skills to our unique approach at StudySmarter!
Be Data-Driven:We’re all about making informed decisions based on data. In your application, mention specific metrics or analytics you've used to shape your social strategies. Show us how you’ve turned insights into action – it’s a big part of what we do!
Keep It Professional Yet Personal:While we appreciate a friendly tone, remember to keep your application professional. Share your creative vision and opinions clearly, but also let your personality come through. We want to know who you are beyond just your qualifications!
How to prepare for a job interview at Y2K Vintage
✨Know Your Brands Inside Out
Before the interview, dive deep into each of the brands you'll be managing. Understand their unique identities, target audiences, and current social media presence. This will help you articulate how you can enhance their narratives and strategies during the discussion.
✨Showcase Your Strategic Mindset
Prepare to discuss your approach to developing a social media strategy. Think about how you would analyse data to inform decisions and how you'd respond to cultural moments. Be ready to share examples from your past experiences where you've successfully implemented a strategy that drove engagement.
✨Demonstrate Leadership Skills
Since this role involves leading a team, think about how you can convey your leadership style. Prepare anecdotes that highlight your ability to inspire and develop others, especially in high-pressure situations. Show them you can guide a team while maintaining a clear vision.
✨Be Ready for Rapid Decision-Making
This position requires quick thinking and agility. Prepare to discuss scenarios where you've had to make fast decisions based on emerging trends or data. Highlight your ability to assess situations quickly and act decisively, ensuring that you can keep up with the fast-paced nature of the role.
