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For Companies At a Glance
- Tasks: Lead daily operations, drive sales, and develop a passionate team in a vibrant vintage store.
- Company: Y2K Vintage, a trendy brand embracing the spirit of early 2000s fashion.
- Benefits: Competitive salary, bonus scheme, company pension, and staff discount.
- Why this job: Take ownership, shape strategy, and grow with a fast-moving brand in the vintage fashion scene.
- Qualifications: Experience in retail management, strong leadership skills, and a passion for vintage fashion.
- Other info: Join a dynamic team and create memorable customer experiences in a high-energy environment.
The predicted salary is between 24000 - 36000 £ per year.
Y2K Vintage is entering an exciting new phase. With the upcoming launch of our neighbouring menswear store and a dual-site Store Manager overseeing both locations, we’re looking for a highly capable Assistant Store Manager to take day-to-day ownership of our Brick Lane womenswear store!
Key Responsibilities:
- Store Leadership & Ownership
- Take full ownership of daily store operations and performance
- Act as the senior in-store decision maker, escalating strategically rather than operationally
- Be the eyes and ears of the business, feeding back insights on customer behaviour, product, team and opportunities
- Lead the store confidently in the Store Manager’s absence (which will be frequent due to dual-site oversight)
- Commercial Performance & Strategy
- Drive sales and profitability through active shop-floor leadership
- Contribute to weekly plans of action (POA) and take responsibility for executing them in-store
- Monitor KPIs, sell-through and category performance, identifying opportunities in real time
- Work collaboratively on strategy, not just execution
- Team Development & Culture
- Lead, coach and develop the store team day-to-day
- Build strong relationships with team members, supporting progression and performance
- Set the tone for standards, energy and customer-first culture
- Deliver ongoing feedback, training and motivation in a fast-paced environment
- Customer Experience & Community
- Build genuine rapport with regular and loyalty customers
- Be a visible presence on the shop floor, creating a welcoming and high-energy atmosphere
- Represent the brand authentically to our Brick Lane community
- Use customer insight to inform buying focus, VM and events
- Visual Merchandising & Product Curation
- Take ownership of the store’s visual identity and flow
- Curate product drops and stories that feel exciting, trend-led and commercial
- React quickly to stock levels, trends and sell-through
- Maintain high visual standards at all times
- Events, Marketing & Brand Activation
- Ideate, plan and host in-store events for loyalty and repeat customers
- Work with the Social Media Manager to create moments worth sharing
- Support local marketing initiatives and activations across both sites
- Help bring the brand to life beyond just the shop floor
About You:
- Proven experience in a senior retail management role (fashion or vintage strongly preferred)
- Confident running a store with autonomy and responsibility
- Commercially minded with a strong understanding of sales, KPIs and customer behaviour
- A natural leader who enjoys developing people
- Creative, proactive and comfortable contributing ideas and strategy
- Passionate about vintage fashion, particularly Y2K and early 2000s trends
- Organised, resilient and thrives in fast-paced, high-volume retail
Salary: £30,000 per year + bonus scheme
Job type: Full-time
Benefits: Company pension, staff discount
If you’re ready to take real ownership of a store, help shape strategy, and grow with a brand that’s moving fast then we want to hear from you!
Assistant Store Manager in London employer: Y2K Vintage
Contact Detail:
Y2K Vintage Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Assistant Store Manager in London
✨Tip Number 1
Get to know the brand inside out! Before your interview, dive into Y2K Vintage's history, values, and products. This way, you can show off your passion for vintage fashion and how you can contribute to their exciting new phase.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend local events. Building relationships can give you insider info and might just land you a recommendation when it comes time to apply.
✨Tip Number 3
Prepare for situational questions! Think about how you would handle specific scenarios related to store leadership and team development. Practising these responses will help you feel confident and ready to impress during the interview.
✨Tip Number 4
Don’t forget to showcase your creativity! Bring ideas for in-store events or visual merchandising that align with the brand’s vibe. This shows you’re not just a fit for the role but also someone who can actively contribute to the store's success.
We think you need these skills to ace Assistant Store Manager in London
Some tips for your application 🫡
Show Your Passion for Vintage Fashion: When writing your application, let your love for vintage fashion shine through! Share specific examples of how Y2K and early 2000s trends inspire you, and why you’re excited about the opportunity to work with us at Y2K Vintage.
Highlight Your Leadership Skills: We want to see that you can take charge! In your application, mention any previous experience where you’ve led a team or taken ownership of store operations. Show us how you can confidently step up in the Store Manager’s absence.
Be Commercially Savvy: Demonstrate your understanding of sales and KPIs in your written application. Talk about how you've driven sales in past roles and how you plan to contribute to our commercial performance at Y2K Vintage.
Keep It Authentic and Engaging: Your application should reflect your personality! Use a friendly tone and be genuine about your experiences. We’re looking for someone who can connect with our community, so let us see the real you when you apply through our website.
How to prepare for a job interview at Y2K Vintage
✨Know Your Store Inside Out
Before the interview, make sure you’re familiar with Y2K Vintage’s brand, values, and product range. Visit the store if you can, observe customer interactions, and take note of what works well. This will show your genuine interest and help you discuss how you can contribute to the store's success.
✨Showcase Your Leadership Skills
Prepare examples from your past experience where you’ve successfully led a team or managed a store. Highlight specific situations where you made decisions that positively impacted sales or team morale. This will demonstrate your capability to take ownership and lead confidently in the Store Manager’s absence.
✨Be Ready to Discuss KPIs
Brush up on key performance indicators relevant to retail management. Be prepared to talk about how you’ve monitored and improved KPIs in previous roles. This shows you understand the commercial side of running a store and are ready to drive sales and profitability.
✨Bring Your Creative Ideas
Think about innovative ideas for visual merchandising, in-store events, or community engagement that align with the Y2K aesthetic. Presenting fresh concepts during your interview will not only showcase your creativity but also your passion for vintage fashion and understanding of customer experience.
