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For Companies At a Glance
- Tasks: Lead daily operations and drive sales in a vibrant vintage womenswear store.
- Company: Y2K Vintage, a trendy brand embracing the spirit of vintage fashion.
- Benefits: Competitive salary, bonus scheme, company pension, and staff discount.
- Why this job: Take ownership, shape strategy, and grow with a fast-moving brand.
- Qualifications: Experience in retail management, strong leadership, and a passion for vintage fashion.
- Other info: Join a dynamic team and create memorable customer experiences.
The predicted salary is between 30000 - 42000 £ per year.
Y2K Vintage is entering an exciting new phase. With the upcoming launch of our neighbouring menswear store and a dual-site Store Manager overseeing both locations, we are looking for a highly capable Assistant Store Manager to take day-to-day ownership of our Brick Lane womenswear store.
Key Responsibilities:
- Store Leadership & Ownership
- Take full ownership of daily store operations and performance.
- Act as the senior in-store decision maker, escalating strategically rather than operationally.
- Be the eyes and ears of the business, feeding back insights on customer behaviour, product, team and opportunities.
- Lead the store confidently in the Store Manager's absence (which will be frequent due to dual-site oversight).
- Commercial Performance & Strategy
- Drive sales and profitability through active shop-floor leadership.
- Contribute to weekly plans of action (POA) and take responsibility for executing them in-store.
- Monitor KPIs, sell-through and category performance, identifying opportunities in real time.
- Work collaboratively on strategy, not just execution.
- Team Development & Culture
- Lead, coach and develop the store team day-to-day.
- Build strong relationships with team members, supporting progression and performance.
- Set the tone for standards, energy and customer-first culture.
- Deliver ongoing feedback, training and motivation in a fast-paced environment.
- Customer Experience & Community
- Build genuine rapport with regular and loyalty customers.
- Be a visible presence on the shop floor, creating a welcoming and high-energy atmosphere.
- Represent the brand authentically to our Brick Lane community.
- Use customer insight to inform buying focus, VM and events.
- Visual Merchandising & Product Curation
- Take ownership of the store's visual identity and flow.
- Curate product drops and stories that feel exciting, trend-led and commercial.
- React quickly to stock levels, trends and sell-through.
- Maintain high visual standards at all times.
- Events, Marketing & Brand Activation
- Ideate, plan and host in-store events for loyalty and repeat customers.
- Work with the Social Media Manager to create moments worth sharing.
- Support local marketing initiatives and activations across both sites.
- Help bring the brand to life beyond just the shop floor.
About You:
- Proven experience in a senior retail management role (fashion or vintage strongly preferred).
- Confident running a store with autonomy and responsibility.
- Commercially minded with a strong understanding of sales, KPIs and customer behaviour.
- A natural leader who enjoys developing people.
- Creative, proactive and comfortable contributing ideas and strategy.
- Passionate about vintage fashion, particularly Y2K and early 2000s trends.
- Organised, resilient and thrives in fast-paced, high-volume retail.
Salary: £30,000 per year + bonus scheme
Job type: Full-time
Benefits: Company pension, staff discount
If you are ready to take real ownership of a store, help shape strategy, and grow with a brand that is moving fast then we want to hear from you.
Assistant Store Manager in England employer: Y2K Vintage
Contact Detail:
Y2K Vintage Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Assistant Store Manager in England
✨Tip Number 1
Get to know the brand inside out! Before your interview, dive into Y2K Vintage's history, values, and products. This way, you can show off your passion for vintage fashion and how you can contribute to their exciting new phase.
✨Tip Number 2
Practice your leadership stories! Think of examples where you've successfully led a team or improved sales. Be ready to share these during your interview to demonstrate that you're the confident leader they need.
✨Tip Number 3
Show your commercial mindset! Brush up on key retail metrics like KPIs and sell-through rates. Being able to discuss how you've used these in past roles will impress them and show you're ready to drive performance.
✨Tip Number 4
Don’t forget to engage with the community! Think of ideas for in-store events or marketing initiatives that could resonate with local customers. Bringing fresh ideas to the table will highlight your proactive approach and creativity.
We think you need these skills to ace Assistant Store Manager in England
Some tips for your application 🫡
Show Your Passion for Vintage Fashion: When writing your application, let your love for vintage fashion shine through! Share specific examples of how you've engaged with Y2K trends or any relevant experiences that showcase your enthusiasm for the style and culture.
Highlight Your Leadership Skills: As an Assistant Store Manager, you'll be leading a team, so make sure to emphasise your leadership experience. Talk about times you've coached or developed team members, and how you’ve taken ownership in previous roles.
Be Commercially Savvy: We want to see that you understand retail performance! Include details about how you've driven sales or improved KPIs in past positions. Show us you're not just about the aesthetics but also about making the store thrive financially.
Tailor Your Application: Make your application stand out by tailoring it to our job description. Use keywords from the listing and relate your experiences directly to the responsibilities mentioned. And remember, applying through our website is the best way to get noticed!
How to prepare for a job interview at Y2K Vintage
✨Know Your Store Inside Out
Before the interview, make sure you’re familiar with Y2K Vintage’s brand, values, and product range. Visit the store if you can, observe customer interactions, and think about how you would enhance the shopping experience. This will show your genuine interest and help you stand out.
✨Prepare for Leadership Scenarios
As an Assistant Store Manager, you'll need to demonstrate your leadership skills. Prepare examples of how you've successfully led a team in the past, handled conflicts, or improved sales. Use the STAR method (Situation, Task, Action, Result) to structure your responses clearly.
✨Show Your Commercial Acumen
Be ready to discuss KPIs and how you’ve used data to drive sales in previous roles. Think about specific strategies you’ve implemented that resulted in increased profitability. This will highlight your commercial mindset and ability to contribute to the store's success.
✨Bring Ideas for Community Engagement
Y2K Vintage values community connection, so come prepared with ideas for in-store events or marketing initiatives that could attract customers. Show your creativity and passion for vintage fashion by suggesting ways to engage with the local community and enhance the brand's presence.
