Assistant Store Manager

Assistant Store Manager

Full-Time 24000 - 36000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead daily store operations and drive sales while developing a passionate team.
  • Company: Y2K Vintage, a trendy brand embracing the vibrant spirit of vintage fashion.
  • Benefits: Competitive salary, bonus scheme, company pension, and staff discounts.
  • Why this job: Take ownership of a dynamic store and shape its future in a fast-paced environment.
  • Qualifications: Experience in retail management, a passion for vintage fashion, and strong leadership skills.
  • Other info: Join a growing brand with exciting opportunities for personal and professional development.

The predicted salary is between 24000 - 36000 £ per year.

Y2K Vintage is entering an exciting new phase. With the upcoming launch of our neighbouring menswear store and a dual-site Store Manager overseeing both locations, we’re looking for a highly capable Assistant Store Manager to take day-to-day ownership of our Brick Lane womenswear store!

Key Responsibilities:

  • Store Leadership & Ownership
    • Take full ownership of daily store operations and performance
    • Act as the senior in-store decision maker, escalating strategically rather than operationally
    • Be the eyes and ears of the business, feeding back insights on customer behaviour, product, team and opportunities
    • Lead the store confidently in the Store Manager’s absence (which will be frequent due to dual-site oversight)
  • Commercial Performance & Strategy
    • Drive sales and profitability through active shop-floor leadership
    • Contribute to weekly plans of action (POA) and take responsibility for executing them in-store
    • Monitor KPIs, sell-through and category performance, identifying opportunities in real time
    • Work collaboratively on strategy, not just execution
  • Team Development & Culture
    • Lead, coach and develop the store team day-to-day
    • Build strong relationships with team members, supporting progression and performance
    • Set the tone for standards, energy and customer-first culture
    • Deliver ongoing feedback, training and motivation in a fast-paced environment
  • Customer Experience & Community
    • Build genuine rapport with regular and loyalty customers
    • Be a visible presence on the shop floor, creating a welcoming and high-energy atmosphere
    • Represent the brand authentically to our Brick Lane community
    • Use customer insight to inform buying focus, VM and events
  • Visual Merchandising & Product Curation
    • Take ownership of the store’s visual identity and flow
    • Curate product drops and stories that feel exciting, trend-led and commercial
    • React quickly to stock levels, trends and sell-through
    • Maintain high visual standards at all times
  • Events, Marketing & Brand Activation
    • Ideate, plan and host in-store events for loyalty and repeat customers
    • Work with the Social Media Manager to create moments worth sharing
    • Support local marketing initiatives and activations across both sites
    • Help bring the brand to life beyond just the shop floor

About You:

  • Proven experience in a senior retail management role (fashion or vintage strongly preferred)
  • Confident running a store with autonomy and responsibility
  • Commercially minded with a strong understanding of sales, KPIs and customer behaviour
  • A natural leader who enjoys developing people
  • Creative, proactive and comfortable contributing ideas and strategy
  • Passionate about vintage fashion, particularly Y2K and early 2000s trends
  • Organised, resilient and thrives in fast-paced, high-volume retail

Salary: £30,000 per year + bonus scheme

Job type: Full-time

Benefits: Company pension, staff discount

If you’re ready to take real ownership of a store, help shape strategy, and grow with a brand that’s moving fast then we want to hear from you!

Assistant Store Manager employer: Y2K Vintage

Y2K Vintage is an exceptional employer that fosters a vibrant and dynamic work culture, perfect for those passionate about vintage fashion. With opportunities for personal and professional growth, employees are encouraged to take ownership of their roles while contributing to a collaborative team environment. Located in the trendy Brick Lane area, the company offers competitive benefits including a pension scheme and staff discounts, making it an attractive place for individuals seeking meaningful and rewarding employment.
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Contact Detail:

Y2K Vintage Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Assistant Store Manager

✨Tip Number 1

Get to know the brand inside out! Before your interview, dive into Y2K Vintage's history, values, and product range. This way, you can show off your passion for vintage fashion and how you can contribute to their unique vibe.

✨Tip Number 2

Network like a pro! Connect with current employees on LinkedIn or attend local events. Building relationships can give you insider info about the company culture and might even lead to a referral!

✨Tip Number 3

Prepare for situational questions! Think of examples from your past experiences where you've led a team, driven sales, or handled customer feedback. This will help you demonstrate your leadership skills and commercial mindset.

✨Tip Number 4

Don’t forget to follow up! After your interview, send a quick thank-you email expressing your enthusiasm for the role. It shows you're genuinely interested and keeps you fresh in their minds.

We think you need these skills to ace Assistant Store Manager

Store Operations Management
Leadership Skills
Sales Strategy Development
KPI Monitoring
Team Coaching and Development
Customer Relationship Management
Visual Merchandising
Event Planning
Commercial Awareness
Problem-Solving Skills
Creativity
Organisational Skills
Resilience
Passion for Vintage Fashion

Some tips for your application 🫡

Show Your Passion for Vintage Fashion: When writing your application, let your love for vintage fashion shine through! Share specific examples of how you've engaged with Y2K trends or any relevant experiences that showcase your enthusiasm for the style and culture.

Highlight Your Leadership Skills: As an Assistant Store Manager, you'll be leading a team, so make sure to emphasise your leadership experience. Talk about times you've coached or developed team members, and how you’ve taken ownership in previous roles.

Be Commercially Savvy: We want to see that you understand retail performance! Include details about how you've driven sales or improved KPIs in past positions. Show us you're not just about the aesthetics but also about making the store thrive financially.

Tailor Your Application: Make your application stand out by tailoring it to our job description. Use keywords from the listing and relate your experiences directly to the responsibilities mentioned. And remember, apply through our website for the best chance!

How to prepare for a job interview at Y2K Vintage

✨Know Your Store Inside Out

Before the interview, make sure you’re familiar with Y2K Vintage’s brand, values, and product range. Visit the store if you can, observe customer interactions, and think about how you would enhance the shopping experience. This will show your genuine interest and help you stand out.

✨Showcase Your Leadership Skills

As an Assistant Store Manager, you'll need to lead a team effectively. Prepare examples of how you've successfully managed teams in the past, focusing on coaching, motivation, and conflict resolution. Be ready to discuss how you would handle specific scenarios that may arise in the store.

✨Demonstrate Commercial Awareness

Familiarise yourself with key retail metrics like KPIs and sales strategies. Be prepared to discuss how you would drive sales and profitability in the store. Think about how you can contribute to weekly plans of action and share any innovative ideas you have for boosting performance.

✨Bring Your Passion for Vintage Fashion

Let your enthusiasm for vintage fashion shine through during the interview. Share your knowledge of Y2K trends and how they influence customer behaviour. Discuss how you would curate product drops and create engaging visual merchandising that resonates with customers.

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