At a Glance
- Tasks: Manage media relationships and shape XYZ Robotics' brand narrative across global markets.
- Company: Join a leading robotics company with a focus on innovation and collaboration.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Other info: Dynamic role with opportunities to work on international events and high-profile launches.
- Why this job: Be the voice of a cutting-edge brand and make an impact in the tech industry.
- Qualifications: 4–7 years of PR experience and strong bilingual writing skills.
The predicted salary is between 45000 - 55000 £ per year.
XYZ Robotics is expanding its marketing team with a PR & Brand Manager who will own the company's media presence across global markets. You'll build and manage media relationships from the ground up, shape how XYZ Robotics is positioned in the press, and work closely with the Marketing Director on brand narrative.
Media & PR — Core Focus
- Develop and maintain relationships with key media outlets across robotics, logistics tech, and B2B tech verticals—both domestic and international.
- Independently pitch stories, coordinate interviews, and manage press inquiries end-to-end.
- Write and edit press releases, bylines, and executive commentary that meet publication standards without heavy oversight.
- Monitor media coverage and proactively identify opportunities and risks.
Content & Brand Voice
- Own the quality and consistency of all external-facing PR content in English.
- Work with product content and design teams to ensure brand messaging is coherent across materials.
- Develop and articulate XYZ Robotics' overarching brand narrative—translating technical strengths into compelling market positioning.
Cross-functional & Events Support
- Brief internal stakeholders on media positioning ahead of major announcements or events.
- Coordinate PR activities around trade shows (domestic: 1/year; international: 6–8/year), including pre-show outreach and on-site press engagement.
What We’re Looking For
Must-have:
- 4–7 years of PR experience spanning both Chinese and international media landscapes.
- Proven track record of independently managing media relationships—not just executing tasks handed down.
- Strong writing in both Chinese and English; able to produce clean, publication-ready content.
- Experience in B2B tech (enterprise software, intelligent hardware, supply chain tech, or adjacent sector).
- Comfortable operating with limited structure and building processes from scratch.
Nice-to-have:
- Background in robotics, logistics tech, or supply chain industries.
- Existing network with relevant trade and business media.
- Experience supporting high-profile product launches or company milestone announcements.
Brand Manager & PR in Manchester employer: XYZ Robotics
XYZ Robotics is an exceptional employer, offering a dynamic work environment where creativity and innovation thrive. As a Brand Manager & PR, you'll have the opportunity to shape the company's global media presence while collaborating closely with a passionate team dedicated to pushing the boundaries of robotics and technology. With a strong focus on employee growth, you will benefit from professional development opportunities and a culture that values diverse perspectives, making it a rewarding place to advance your career.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Manager & PR in Manchester
✨Get Involved in PR Events
Dive into local PR meetups and workshops. Events like these are perfect for getting your face out there, chatting with industry pros, and spotting potential job openings at companies like XYZ Robotics. Plus, it’s a fantastic way to learn about trends and make lasting connections.
✨Showcase Your PR Skills
Start building your personal brand as a PR ace. Use platforms like Twitter and LinkedIn to share your thoughts on current events or PR campaigns you admire. Tagging companies you want to work for, like XYZ Robotics, can catch their eye—especially if your insights resonate!
✨Leverage Your Network
Reach out to friends, family, or connections in the PR field. Even a casual chat can lead to opportunities. If you've got mutual contacts, ask for introductions when applying. Personal recommendations can give your application a nice little boost!
✨Tailor Your Approach
When applying for a full-time PR role, make sure to research XYZ Robotics inside and out. Understanding their campaigns, values, and style allows us to directly align our application and impress during interviews. Don't hesitate to apply through our website—going direct can make a real difference!
We think you need these skills to ace Brand Manager & PR in Manchester
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of XYZ Robotics. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at XYZ Robotics.
How to prepare for a job interview at XYZ Robotics
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
✨Know Your PR Tools Inside Out
Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.
