Senior SEO (LLM) and Paid Media Specialist

Overview

XTM Group is dedicated to delivering cutting-edge solutions in the field of translation management. Our mission is to help enterprises reach global markets more efficiently by creating, delivering, and supporting an industry-leading platform to automate and manage all aspects of the localization process. Our culture emphasizes teamwork, collaboration, and a passion for language technology to better serve customers and employees. We are dedicated to creating a solution-oriented and inclusive environment where everyone feels valued and can contribute their best. Our core values guide our actions and are the foundation of our company culture, driving us to achieve the vision of being the leading Translation Management System for enterprises.

We are seeking a highly technical Digital Growth Manager (SEO and AEO) to lead our digital marketing. This is a new, strategically important role responsible for driving measurable growth through advanced SEO, LLM optimisation and AEO, and paid media across our portfolio of brands.

Responsibilities

• SEO, LLM Optimisation & AEO (Primary focus – 70%)
• Strategy and execution – Own and deliver a global SEO strategy with a strong emphasis on technical SEO, LLM optimisation, and AEO across a multi-site portfolio
• AI search visibility – Increase discoverability in AI-powered search (Google SGE, Gemini, ChatGPT, Perplexity, Bing AI, and other emerging platforms) through structured and embedded content. Build evaluation loops (prompt testing, SERP feature tracking) and optimise for performance
• SEO best practice – Work with the content team to establish clear guidelines for content optimised for SEO and AEO, evolving with LLM developments
• Technical audits – Conduct detailed site audits, diagnose issues, and implement fixes (with or without developers) covering crawl errors, indexation, site speed, structured data, schema, CWV, and JS rendering
• Keyword research and intent modelling – Lead keyword research and competitor analysis, mapping to search and AI intent to increase organic traffic and authority
• Site architecture – Design and maintain internal linking and structures that maximise crawl equity and programmatic performance
• Backlink strategy – Build and manage high-quality backlink and outreach programmes that deliver sustained domain authority growth and market share
• Programmatic SEO – Develop systems that transform structured data into high-intent landing pages and interactive demos
• Editorial SEO – Deliver authoritative content to strengthen topical authority and AEO discoverability
• Tracking and reporting – Implement a scalable framework to monitor visibility, rankings, conversions, and performance across SEO and AEO
• Tracking and compliance – Implement advanced tracking to measure influence across the funnel while ensuring GDPR/CCPA and platform compliance

• Paid Advertising (SEM & Paid Social – 30% focus)
• Campaign management – Manage paid media across XTM\\\’s portfolio of brands and products, ensuring accurate targeting and avoiding cannibalisation
• Campaign execution – Research keywords, plan, and launch campaigns across Google Ads, Microsoft Ads, LinkedIn, and other relevant channels
• Audience strategy – Build segmentation frameworks using personas, intent data, remarketing, and other lists to target the right buyers at each stage
• Creative development & testing – Create and test ad copy, visuals, and formats to continuously improve engagement and conversion
• Optimisation – Refine bids, targeting, messaging, and creatives to maximise performance (ROAS, ROI, CAC)
• Analytics and attribution – Analyse performance data, build reports, and measure impact across the funnel, not just last-click conversions
• Budget management – Oversee budgets across paid media campaigns, applying structured testing frameworks to reduce CPA and improve ROI
• Cross-channel integration – Align paid activity with SEO, content and broader campaigns for a cohesive growth engine
• Internationalisation and localisation – Adapt global campaigns for regional audiences, including localised messaging, keywords, and ad formats
• Tracking and compliance – Implement advanced tracking to measure influence across the funnel while ensuring GDPR/CCPA and platform compliance

Requirements

• Proven experience in technical SEO and LLM/AEO optimisation for complex B2B SaaS, multi-site, or multi-brand portfolios on an international scale
• Hands-on ability with HTML/CSS and basic front-end troubleshooting
• Expertise with tools including Google Search Console, GA4, GTM, SEMrush, Ahrefs, Screaming Frog, and AI-driven SERP monitoring tools
• Strong skills in internal linking, site architecture, schema, structured data, programmatic SEO and answer-box/feature snippet optimisation
• Demonstrable success managing and optimising paid advertising campaigns across search, programmatic, marketplace, and social platforms
• Experience in A/B and adaptive testing, and implementing UX improvements
• Ability to work with CMS platforms (HubSpot, WordPress) and collaborate effectively with developers
• Strong analytical mindset with a track record of building advanced reporting frameworks
• Experience setting performance-based KPIs, advanced tracking, and attribution reporting
• Experience with international/multilingual SEO and paid media

Nice to have

• Knowledge of marketing automation systems (HubSpot Marketing Hub preferred)
• Experience in data layer implementation and advanced tracking setups
• Experience in demo-led and video-led SEO (YouTube/Video SEO)
• Understanding of programmatic advertising platforms beyond Google/Microsoft/LinkedIn (e.g., DV360, The Trade Desk)
• Experience building automation workflows to scale SEO or paid campaigns
• Knowledge of privacy-first marketing practices (cookieless tracking, server-side tagging)
• Experience in AI platforms and tools for paid media and SEO that gain efficiency

Benefits

What You Can Expect

• Flexible work arrangements, with options for remote and hybrid setups (location-dependent)
• Professional development, with access to international opportunities and career advancement programs
• Continuous learning, powered by tools, training resources, and industry expertise

Benefits may vary by location — your Talent Partner will provide full details during the hiring process.

Everyone Belongs at XTM. We are committed to building an inclusive workplace and encourage applications from all backgrounds. If you need accommodations at any stage of the process, please indicate this in your application or speak with the Talent Partner.

The Application Journey: When you apply, our Talent Acquisition team will review your application and guide you through the next steps. Fraud Alert: Only engage with emails from @xtm-intl.com, xtm.cloud, or transifex.com.