At a Glance
- Tasks: Create and execute content plans to boost XR's brand and support international growth.
- Company: Join a dynamic global marketing team at XR, a leader in advertising operations.
- Benefits: Competitive salary, flexible working options, and opportunities for professional development.
- Other info: Collaborative environment with opportunities to learn and grow in a fast-paced setting.
- Why this job: Make an impact by shaping brand narratives and driving growth across key markets.
- Qualifications: 5+ years in B2B content marketing with exceptional writing and editing skills.
The predicted salary is between 50000 - 65000 £ per year.
The Opportunity
We are seeking a dynamic and driven individual to join XR's global marketing team. In this role, you will be instrumental in amplifying XR's brand and supporting international growth across key markets. You will develop and execute content and communications plans that build brand authority, support demand generation and position XR as a thought leader in advertising operations. As a member of XR's global marketing team, you will work cross-functionally with sales and product departments and collaborate with key stakeholders across key regions to execute on the international strategy.
Key Responsibilities
- Develop and deliver content and communications plans to drive brand awareness and growth across key markets, particularly the UK, with expansion into EMEA, APAC and LATAM.
- Own the global markets content calendar, aligning regional storytelling, campaigns, and social content with business priorities.
- Research industry trends, XR data and market insights to create compelling thought leadership content, including blogs, industry reports, bylines, executive POVs and campaign narratives.
- Write, edit, publish and distribute content across XR's key channels, including the website, blog, social media, email, sales materials and internal presentations.
- Plan how content will be amplified across channels, ensuring each piece is adapted for the right audience, format and objective.
- Partner with the UK PR agency to shape proactive storytelling, press narratives, media pitches and commentary opportunities.
- Adapt global messaging and positioning into locally relevant content that resonates with regional audiences and supports pipeline growth.
- Ensure consistent brand tone, narrative and positioning across all communications.
- Adapt content into high-impact PowerPoint slides to support presentations across global commercial and marketing initiatives.
- Monitor competitor activity and category trends, using insights to inform content strategy and narrative development.
Requirements
- 5+ years of experience in B2B content marketing, brand or communications, ideally within adtech or martech.
- Exceptional writing and editing skills, with strong editorial judgement and the ability to simplify complex topics.
- Proven ability to own content strategy end to end, from insight and planning through to execution, distribution and optimisation across multiple markets.
- A flexible, can-do attitude and a willingness to take on a variety of tasks, both big and small.
- A proactive mindset and a keenness to learn, grow and develop new skills in a fast-paced environment.
- Strong PowerPoint skills and the ability to support slide design and presentation writing.
- Well-organised with a strong attention to detail, able to support multiple projects and meet deadlines.
- Comfortable working with different teams, and open to learning how to collaborate across international markets and time zones.
- Clear and confident communicator who enjoys being part of a collaborative team.
- Data-informed, commercially minded and focused on performance.
Senior Content & Communications Manager employer: XR Extreme Reach
At XR Extreme Reach, we pride ourselves on being an exceptional employer that values employee well-being and growth. Our dynamic work culture fosters collaboration and innovation, providing ample opportunities for professional development while ensuring a supportive environment where every voice is heard. Located in a vibrant area, we offer competitive benefits and a commitment to work-life balance, making us an ideal choice for those seeking meaningful and rewarding careers.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Content & Communications Manager
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work. This is your chance to shine and demonstrate what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your answers to show how you fit into their vision, especially in areas like content strategy and brand storytelling.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Senior Content & Communications Manager
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Senior Content & Communications Manager role. Highlight your experience in B2B content marketing and how it aligns with XR's goals. We want to see how you can amplify our brand!
Show Off Your Writing Skills:Since exceptional writing is key for this role, include samples of your best work. Whether it's blogs, reports, or presentations, let us see your editorial judgement and ability to simplify complex topics. We love a good storyteller!
Research and Reflect:Dive into XR's brand and recent campaigns. Understanding our market and competitors will help you craft a compelling narrative in your application. Show us that you’re data-informed and ready to contribute to our growth strategy!
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you don’t miss out on any important updates. We can’t wait to hear from you!
How to prepare for a job interview at XR Extreme Reach
✨Know Your Stuff
Before the interview, dive deep into XR's brand and its position in the adtech and martech space. Familiarise yourself with their recent campaigns, content strategies, and any industry trends that could impact their growth. This will not only show your enthusiasm but also help you tailor your responses to align with their goals.
✨Showcase Your Writing Skills
Since this role heavily relies on exceptional writing and editing skills, be prepared to discuss your previous work. Bring examples of content you've created, whether it's blogs, reports, or social media posts. Highlight how your writing has driven engagement or supported brand objectives, and be ready to discuss your editorial process.
✨Demonstrate Cross-Functional Collaboration
This position requires working closely with sales and product teams, so be ready to share experiences where you've successfully collaborated across departments. Discuss specific projects where you aligned content strategies with business priorities, and how you navigated different perspectives to achieve a common goal.
✨Be Data-Driven
As a Senior Content & Communications Manager, being data-informed is crucial. Prepare to discuss how you've used market insights and competitor analysis to shape your content strategies in the past. Show them you're not just creative but also commercially minded, focusing on performance and results.
