Sales Development Representative (Mandarin Speaker) in London

Wimbledon, London | £28–30k + commission | Immediate Start

At XpoFairs, we are building an evolving digital trade show solution that is modernising how businesses exhibit, connect, and trade — globally, efficiently, and at scale. Our approach combines smart technology with a practical, commercial focus: reducing friction, cost, and waste from traditional events, while helping exhibitors and visitors achieve better outcomes.

This is a unique opportunity for someone interested in sales, marketing, and business development to join us at an early-stage startup. You will work directly on sourcing and converting exhibitors, shaping outreach and messaging, and helping us scale across multiple industries, with a specific focus on our upcoming China Sourcing Show. You will see the impact of your work immediately and gain experience.

• Research and build targeted exhibitor lists across Mainland China, HK, and international markets.
• Identify decision-makers (founders, commercial directors, sales/marketing leaders) and run structured outreach via email, phone, and LinkedIn.
• Manage outreach sequences, follow-ups, and pipeline progress with pace and discipline.
• Book and run exhibitor calls and demos: clearly explain the show proposition and demonstrate the platform.
• Handle objections and negotiate participation with confidence and professionalism.
• Convert interest into confirmed participation and onboarding.
• Be the main point of contact for exhibitors pre-show: maintain momentum, coordinate onboarding steps, and ensure readiness.
• Build long-term relationships to drive repeat participation, referrals, and partnerships.
• Develop partnership opportunities that improve exhibitor supply and visitor demand.
• Improve sales assets, messaging, and workflows as we grow into new industries and regions.

This is a commercial role with clear performance expectations. You will be measured on:

• Activity: outbound calls, emails, LinkedIn outreach, follow-ups completed.
• Conversations: decision-maker meetings booked and completed.
• Conversions: exhibitors signed/onboarded and participation confirmed.
• CRM quality: accuracy, completeness, and timeliness of logging and pipeline updates.

• Strong English and Mandarin written and verbal communication and confidence speaking with business decision-makers.
• Comfortable with outbound prospecting and building a pipeline.
• Highly organised with strong follow-through and prioritisation.
• Excellent attention to detail — you take pride in getting information correct.
• CRM discipline is vital: you will be expected to log all activity, outcomes, notes, and next steps accurately in our CRM and keep pipeline stages up to date.

Ideally educated to degree level (minimum 2:1 or higher). However, we will also consider exceptional candidates educated to A-level A grade standard or equivalent, who can demonstrate strong commercial potential, professionalism, and the discipline required to run a structured outreach process and maintain accurate CRM records.

• Previous work experience with the Chinese market and exposure to SMEs (through work experience, internships, or customer-facing roles).
• Experience in outreach, events, marketing, or a commercial environment.

• Jovial, upbeat, naturally personable, and energised by speaking with people all day.
• Resilient and optimistic; handles rejection professionally and bounces back quickly.
• Analytically sharp and commercially curious — enjoys learning industries and spotting opportunities.
• Team-first attitude, with the maturity to operate in a busy startup environment.

We are driven by solving the rising personal, financial, and environmental costs of traditional trade shows — and making international trade more accessible, efficient, and scalable. Opportunity to travel.

You can expect a high-energy culture, rapid learning, and the opportunity to work with fascinating businesses across multiple industries.

Offices in Wimbledon, London

Competitive package: £28-£30k basic + Commission

If you’re excited about this opportunity, please apply with your resume with a cover letter/note to include the word “opportunity” to confirm you have read this advert.

Please apply to: people@xpofairs.com.