Sales Development Manager in London
Sales Development Manager

Sales Development Manager in London

London Full-Time 36000 - 60000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead sales initiatives and build a dynamic team in a groundbreaking tech start-up.
  • Company: Innovative start-up transforming the trade show industry with cutting-edge technology.
  • Benefits: Competitive salary, performance bonuses, mentorship from award-winning founders, and access to AI tools.
  • Why this job: Join a revolutionary platform and make a real impact in a rapidly scaling company.
  • Qualifications: 5+ years B2B sales experience, leadership skills, and a passion for innovation.
  • Other info: Unique opportunity to shape the future of AI-driven sales in a fast-paced environment.

The predicted salary is between 36000 - 60000 £ per year.

Location: Wimbledon, London

Full-Time | Competitive Salary + Commission/Bonus

Help Lead the Transformation of a Global Industry. We’ve created a groundbreaking platform that’s redefining trade shows for the digital generation. Our proprietary software has already powered a successful flagship event, proving its potential to reshape the $103B+ trade show industry. Now, we’re scaling into new sectors and international markets — and we’re looking for an ambitious Sales Manager to lead that commercial growth.

Backed by World-Class Experience. One of our co-founders is a highly successful, multi-exit entrepreneur, recognised with two Queen’s Awards and numerous other industry accolades. With over 75 years of combined experience exhibiting at trade shows across Europe, the USA, and Asia, our founders are driving a true paradigm shift in the online trade show industry. This is a rare opportunity to own and establish global revenue strategy at a rapidly scaling start-up company led by a highly seasoned founder team with deep expertise in scaling businesses.

This role offers an unparalleled opportunity to learn from industry pioneers with very ambitious scaling plans, making this an exceptional time to join and shape our growth.

What You’ll Do

  • Take full ownership of the sales function, within defined industries building it from the ground up.
  • Personally land early lighthouse strategic deals with clients and partners.
  • Build and lead a sales team to support rapid expansion.
  • Train, motivate, coach, and nurture a team — including junior members.
  • Collaborate with founders on pricing, positioning, and GTM strategy.
  • Play a key role in launching trade shows across multiple sectors and countries.
  • Ensure meticulous and accurate data entry and management within our CRM system to maintain a reliable and insightful sales pipeline.
  • Leverage your extensive experience with CRM systems to optimise sales processes, track performance, and drive data-informed decisions.
  • Use your strong Excel skills to analyse sales data and generate clear, actionable reports for the founders.
  • Ready to hit the ground running, taking swift ownership of sales initiatives from day one.
  • Proactively adopt and tailor AI-powered sales solutions to enhance performance, efficiency, and scalability.
  • Pioneer new approaches to AI-driven sales that will define industry best practices.
  • Build and implement cutting-edge AI-enabled sales processes leveraging the latest in sales intelligence and automation.
  • Champion strategic partnerships with trade associations, agencies, and industry bodies.
  • Design and implement the sales reporting cadence and operating rhythm from day one (daily/weekly/monthly).
  • Establish clear KPI definitions and tracking across the funnel.
  • Build and maintain founder-ready dashboards and reports that clearly show activity today/this week, team activity totals, pipeline by stage and expected close dates, wins/losses with reasons, forecast vs target, and actions to close gaps.
  • Run pipeline reviews and enforce stage quality, next steps, close plans, and accurate probability/values.

Who You Are

  • 5+ years of B2B sales experience with leadership responsibility.
  • Proven track record of growing key accounts and winning new business.
  • Thrive in fast-paced, innovative environments.
  • Ambitious and ready to grow with a rapidly scaling company.
  • Confident and articulate communicator, capable of fostering strong relationships both internally and externally.
  • You possess excellent prioritisation skills, with foresight to anticipate obstacles and the tenacity to overcome them.
  • A strategic thinker and confident closer who builds long-term client relationships.
  • Background in events, commercial media, or business services is a plus.
  • Passionate about building and scaling — not just managing.
  • Experience with MEDDICC or similar enterprise sales methodologies.
  • Great at setting priorities, spotting potential roadblocks early, and sticking with challenges until they’re solved.
  • Passion for AI and emerging technologies with desire to push boundaries of what’s possible in sales.
  • Track record of implementing innovative sales technologies and processes.
  • Highly effective at reporting and communicating with the founders in a clear, concise, and results-focused manner.
  • Strong academic background, with A grades during your education, reflecting a consistently high standard of performance and discipline.

What We Offer

  • Competitive base salary with performance-based commission/bonus.
  • Work alongside award-winning founders with a proven track record.
  • Access to founder mentorship and future cutting-edge AI sales tools.
  • Opportunity to shape and define the future of AI-driven sales.

Ready to Join the Trade Show Revolution? Play a key role in shaping the growth strategy of a platform purpose-built for the digital age — in an industry ripe for reinvention. This is a rare opportunity to get in early and make a meaningful impact at a game-changing company.

How to apply (important)

Please send your CV and a short cover letter to: Your email application with your CV must include your academic grades/results. In your cover letter: Include the word "scale", and a brief note of the most significant revenue-driving initiative you’ve led—ideally one that showcases your impact in a fast-paced, tech or innovation-focused environment. Applications that do not follow the steps above will not be reviewed.

Sales Development Manager in London employer: Xpofairs

Join a pioneering start-up in Wimbledon, London, where you will have the unique opportunity to lead the sales function and shape the future of AI-driven sales in the trade show industry. With competitive salaries, performance-based bonuses, and direct mentorship from award-winning founders, this role offers an exceptional work culture that fosters innovation and personal growth. Be part of a dynamic team that values ambition and creativity, making a meaningful impact in a rapidly evolving market.
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Contact Detail:

Xpofairs Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Sales Development Manager in London

✨Tip Number 1

Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. The more people you know, the better your chances of landing that Sales Development Manager role.

✨Tip Number 2

Show off your skills! Prepare a killer pitch about how you can drive sales and scale the business. Be ready to discuss your past successes and how they relate to this exciting opportunity.

✨Tip Number 3

Research the company inside out! Understand their tech, their market, and their competitors. This will help you tailor your conversations and show that you're genuinely interested in being part of their journey.

✨Tip Number 4

Don’t forget to follow up! After any meeting or chat, drop a quick thank-you note. It keeps you on their radar and shows your enthusiasm for the role. Plus, it’s just good manners!

We think you need these skills to ace Sales Development Manager in London

B2B Sales Experience
Leadership Skills
Account Growth
New Business Development
Communication Skills
Strategic Thinking
Client Relationship Management
Sales Methodologies (MEDDICC)
Data Analysis
CRM Systems Proficiency
Excel Skills
AI-Powered Sales Solutions
Sales Reporting and Metrics
Problem-Solving Skills
Adaptability in Fast-Paced Environments

Some tips for your application 🫡

Craft a Compelling CV: Your CV is your first impression, so make it count! Highlight your B2B sales experience and leadership roles clearly. Don’t forget to include those A grades from your academic journey — they show us you mean business!

Nail the Cover Letter: This is your chance to shine! Make sure to include the word 'scale' and share that standout revenue-driving initiative you’ve led. We want to see how you’ve made an impact in fast-paced environments, especially in tech or innovation.

Follow the Application Instructions: We’re all about attention to detail here at StudySmarter. Make sure your email includes both your CV and cover letter, and don’t skip on including your academic grades. Applications that miss these steps won’t be reviewed, so double-check before hitting send!

Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re keen on joining our team!

How to prepare for a job interview at Xpofairs

✨Know Your Numbers

As a Sales Development Manager, you'll need to demonstrate your understanding of sales metrics. Brush up on key performance indicators (KPIs) relevant to the role, like win rates and sales cycle lengths. Be ready to discuss how you've used data to drive decisions in your previous roles.

✨Showcase Your Leadership Skills

This role involves building and leading a sales team, so be prepared to share examples of how you've successfully trained and motivated teams in the past. Highlight any specific strategies you've implemented that led to increased performance or morale.

✨Familiarise Yourself with AI in Sales

Since the company is focused on AI-driven sales solutions, it’s crucial to show your passion for emerging technologies. Research current trends in AI sales tools and be ready to discuss how you can leverage these technologies to enhance sales processes.

✨Prepare Your Success Stories

The interview will likely focus on your past achievements, so come armed with compelling stories that illustrate your impact. Think about significant revenue-driving initiatives you've led and how they align with the company's goals. Make sure to include the word 'scale' in your cover letter as instructed!

Sales Development Manager in London
Xpofairs
Location: London
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  • Sales Development Manager in London

    London
    Full-Time
    36000 - 60000 £ / year (est.)
  • X

    Xpofairs

    50-100
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