At a Glance
- Tasks: Close deals from qualified demos and drive sales growth in a dynamic environment.
- Company: Join XpoFairs, a leader in digital trade shows revolutionising the events industry.
- Benefits: Enjoy competitive pay, travel opportunities, and direct access to founders.
- Other info: Be part of a small, energetic team in Wimbledon with visible impact.
- Why this job: Make a real impact in a fast-growing company with clear career progression.
- Qualifications: 3+ years B2B sales experience and proven closing skills required.
The predicted salary is between 37800 - 46200 £ per year.
The opportunity in one line: Our SDRs book you around 40 qualified demos a month. We’re hiring a closer to lift our close rate to 30%+, and once we get there, we'll grow the sales team around you.
About XpoFairs: XpoFairs runs digital trade shows. Businesses pay to exhibit, meet buyers and generate leads without the cost, travel and waste of traditional events. After strong growth in the UK and USA, we're expanding into more industries and international markets.
The role: This is a pure closing role. You won't do any prospecting. Our SDRs book meetings with business owners, sales directors and marketing managers. You run discovery, demo the platform, handle objections and close. Deals are tiered exhibitor packages with short sales cycles, often closed in one or two calls. It's mid-velocity consultative selling: about two demos a day, where getting to the prospect's real objective quickly and asking confidently for the sale are what win.
What you'll do:
- Run sharp discovery and online demos for around 40 qualified prospects a month
- Build a clear ROI case for each exhibitor and close on the call or soon after
- Handle objections and negotiate with owner-operators and senior decision-makers
- Follow up with discipline and re-engage stalled deals
- Keep the CRM (Odoo) accurate: activity, outcomes, next steps and stage
- Feed back to SDRs and founders on lead quality and why deals are won or lost, to help shape the sales process
How we’ll measure you: Demo-to-close rate, revenue closed, pipeline progression and CRM quality.
Targets and ramp:
- Month 1: learn the platform and our event propositions, and start running demos
- Month 6: a consistent 30%+, which means 12-15 deals a month
Where this leads: Hitting these numbers is what triggers our next hiring round of more SDRs and AEs. The person who proves the model will be first in line for Senior AE or Sales Team Lead and will help shape how the team is built.
You’ll have:
- 3+ years of B2B sales experience with a track record of hitting target
- Evidence of closing, not just managing pipeline: you know your conversion rate
- Experience running the full cycle from discovery to close
- Confidence with senior and founder-level decision-makers
- SaaS, events, exhibitions, media or advertising sales
- Selling to SMEs or founder-led businesses
- Experience with Odoo, HubSpot or Salesforce
What we offer:
- A steady flow of qualified meetings, so you're never cold-calling
- Direct access to the founders and real influence over sales strategy
- Clear progression as the team scales
- Travel opportunities with our UK and US events
- A small, high-energy team in Wimbledon where your impact is visible
Account Executive - Events SaaS in London employer: Xpofairs
At Xpofairs, we are not just transforming trade shows; we are creating a vibrant work culture that thrives on innovation and collaboration. As a Digital Marketing Manager, you will have the unique opportunity to shape our marketing strategy from the ground up, working closely with the founding team in a fast-paced environment that values creativity and curiosity. With a focus on employee growth and meaningful impact, joining us means being part of a mission-driven team dedicated to redefining how industries connect and grow sustainably.
StudySmarter Expert Advice🤫
We think this is how you could land Account Executive - Events SaaS in London
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Account Executive - Events SaaS at Xpofairs, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Xpofairs. Tailor your message to explain why you’re drawn to them and how you can contribute as a Account Executive - Events SaaS. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Account Executive - Events SaaS in London
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Xpofairs:When writing your cover letter, make sure to tailor your message specifically for Xpofairs. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Xpofairs
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Xpofairs that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Xpofairs that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Xpofairs’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
