Marketing Automation Manager in City of London

We are looking to hire a Marketing Automation Manager (remote, UK) for our Fitness & Wellbeing vertical. This role is part of the Revenue Operations team and reports to the Revenue Operations Manager, Insights. You will architect our marketing automation engine through Pardot lead nurturing, campaign workflow design, and data management between Pardot, Salesforce, and WordPress. You will work closely with Marketing, Sales, and Operations to develop, deploy, and track automated marketing interactions.

Responsibilities

• Scale marketing automation by building and designing campaign workflows (lead scoring across Pardot and Salesforce, A/B testing, nurture campaigns, email blasts, unique calls to action, embedding forms).
• Define and document functional and technical requirements for executing, deploying, managing, tracking, and measuring automated campaigns.
• Perform quantitative planning, tracking, and performance measurement of marketing activities across platforms.
• Report on and optimize marketing campaigns.
• Drive demand generation programs across multiple channels including webinars, emails, content syndication, digital marketing, and events as needed.
• Streamline data collection and lead assignments.
• Set up and seamlessly pass custom value strings across emails, forms, and landing pages.
• Work cross-functionally across different departments.
• Consistently seek out best practices and new, innovative ideas.

Qualifications

• Experience with B2B marketing programs (Salesforce, Pardot, Hubspot, Zapier, Gravity Forms, etc.).
• Logical and technical thinker – likes to build processes and solve problems.
• Excellent attention to detail and organization skills.
• Pardot certification preferred.
• Experience using Salesforce.
• Working knowledge of HTML, CSS, and JavaScript preferred.
• Experience creating multi-channel campaigns.
• Self-starter, willing to roll up your sleeves and do the work.
• Applicable marketing automation skills.

Values and Life at Xplor

• Make life simple
• Build for people
• Move with purpose
• Create lasting communities

Benefits

• 12 weeks gender neutral paid parental leave for both primary and secondary carer
• 3 extra days off to volunteer and give back to your local community (#GiveBackDays)
• Unlimited access to LinkedIn Learning, plus regular career and growth conversations with your leader, as part of Xplor GPS
• Ongoing dedication to diversity & inclusion initiatives such as D&I Council, Global Mentorship Program
• Access to free mental health support
• Flexible working arrangements

To start your application, please submit your resume and we will be in touch as soon as we can. Please include the word “moonshot” at the top of your message to the Hiring Manager so that we know you took the time to read our job ad. We understand that diverse candidates have diverse needs. We welcome you to inform us of any additional needs related to completing your job application or participating in the interview process via talent@xplortechnologies.com. To be considered for employment, you must be legally authorised to work in the location (country) you’re applying for. Xplor does not sponsor visas, either at the time of hire or at any later time. We kindly ask you to apply through our careers portal or external job boards only. Please don’t send your application via email. We also invite you to check out our Candidate FAQs for more information about our recruitment process. We do not use AI for hiring decisions, and have no AI tools capable of making such decisions. Xplor is dedicated to attracting, retaining and developing our people regardless of gender identity, ethnicity, sexual orientation, disability and age. Applications are encouraged from all sectors of the community. We are a 2024 Circle Back Initiative Employer – we commit to respond to every applicant.