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For Companies At a Glance
- Tasks: Lead product launches and create compelling marketing strategies for innovative tech solutions.
- Company: Join Xperience, a forward-thinking company transforming businesses with digital solutions.
- Benefits: Enjoy a competitive salary, private medical insurance, generous holiday, and hybrid working options.
- Why this job: Make an impact by bridging product and marketing to drive business growth.
- Qualifications: Experience in product marketing, strong communication skills, and a knack for storytelling.
- Other info: Collaborative environment with opportunities for professional development and recognition.
The predicted salary is between 36000 - 60000 ÂŁ per year.
At Xperience, we unlock the full potential of businesses with digital solutions built for you and with you. Our industry experts get to know our clients’ business inside-out, exploring processes, pain points and people, to build tailored technology across Cloud & IT Services, Cyber Security, CRM and ERP. With solutions designed around our clients’ operations, they get the freedom to be more productive and focus on what’s important for their business – without getting side tracked by the admin. At Xperience, we create digital solutions with the power to improve and protect businesses, both now and in the future.
The Product Marketing Manager is a specialist role responsible for ensuring Xperience’s growing product portfolio is successfully positioned, launched, and understood in the market. This role bridges a critical gap between the Product function and Marketing, accelerating time‑to‑market, improving go‑to‑market readiness, and ensuring product innovations translate into commercial growth.
As Xperience expands into new products, IP, and AI‑driven solutions, this role provides the strategic focus and expertise required to develop compelling value propositions, launch campaigns, internal enablement materials, and product collateral aligned to commercial goals. You will work in close partnership with the Chief Product Officer, Growth Marketing, Customer Communications, Sales, and Customer Success to ensure consistency, clarity, and effectiveness in how Xperience brings new offerings to market.
Success in this role means accelerating time‑to‑market for new products through well‑executed launches, establishing strong and consistent product positioning that differentiates Xperience in the market, and delivering high‑quality collateral that supports both acquisition and customer growth. It also involves equipping Sales and Customer Success with effective enablement materials, driving greater customer adoption and cross‑sell/upsell performance, and strengthening alignment and operational efficiency between Product and Marketing teams. This is a hybrid role with occasional UK travel.
Key Responsibilities:
- Lead and execute go‑to‑market (GTM) plans for new product launches across all solution areas.
- Ensure all launches are aligned with commercial priorities, customer needs, and market opportunities.
- Manage cross‑functional launch processes; define launch objectives, messaging frameworks, timelines, channels, and measurement criteria.
- Develop and maintain clear, differentiated value propositions for each product line.
- Partner with the Product team to translate technical capabilities into compelling market‑facing narratives.
- Develop internal enablement materials to support Sales and Customer Success teams with tools they need to accelerate adoption, cross‑sell, and upsell conversations.
- Create high‑quality product brochures, datasheets, sales guides, solution briefs, user‑friendly product documentation, and thought‑leadership content.
Cross‑Functional Collaboration
- Act as key liaison between Product and Marketing to ensure alignment on positioning, messaging, and launch timing.
- Collaborate with Growth Marketing on launch amplification, campaign integration, and digital optimisation.
- Work with Customer Communications to ensure customers are informed and excited about product updates and enhancements.
Skills & Experience
- Demonstrated experience in Product Marketing, ideally in a SaaS, technology, or B2B environment.
- Strong ability to translate complex technical information into clear, compelling messaging.
- Experience building or managing go‑to‑market plans for product launches.
- Excellent communication, copywriting, and content production capabilities.
- Strong stakeholder management and cross‑functional collaboration skills.
- Analytical mindset with the ability to interpret insights, trends, and performance data to inform decisions.
- Experience working with CRM, ERP, AI‑driven tools or Cyber Security solutions.
- Experience in fast‑paced organisations with multiple concurrent product releases.
- Understanding of sales processes and sales enablement best practices.
Benefits Package:
- Private Medical Insurance on completion of probationary period for you, with option to add spouse and children and reduced cost.
- Salary Sacrifice Pension Scheme, 5% ER, 3% EE contributions.
- Death in Service Benefit x 3-time base salary from commencement of employment.
- Generous 30-Day Annual Holiday Entitlement (Jan-Dec).
- 8 Public Holidays.
- Additional Guaranteed Birthday Leave - 1 Day.
- Volunteering Day per year to support an Xperience chosen charity, or a charity of your choice.
- Enhanced Sick Pay on completion of probationary period.
- Bereavement Leave Policy.
- Enhanced Parental Leave Policy.
- Long Service Awards commencing from 1 years’ service.
- Monthly/ Annual Recognition Awards.
- 36.25 hours working week.
- Hybrid Working.
- Salary Sacrifice Cycle to Work Scheme.
- Salary Sacrifice EV Scheme coming soon.
- Employee Referral Bonus of ÂŁ1500 per hire.
- Discounted IT Purchase Scheme.
- Company Funded Social Events.
- Easily accessible and free car parking.
Xperience is an equal opportunities employer.
Product Marketing Manager in Lisburn employer: Xperience
Contact Detail:
Xperience Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager in Lisburn
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those at Xperience. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Prepare for interviews by knowing the ins and outs of Xperience's products. Show us you understand our market and how you can make a difference as a Product Marketing Manager.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills align with our goals. We want to hear how you can help us launch products that truly resonate with customers.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed and shows us you're serious about joining the team.
We think you need these skills to ace Product Marketing Manager in Lisburn
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Product Marketing Manager role. Highlight your experience in product marketing, especially in SaaS or tech environments, and show how your skills align with our needs at Xperience.
Showcase Your Communication Skills: Since this role involves a lot of collaboration and messaging, demonstrate your excellent communication and copywriting abilities. Use clear, compelling language in your application to reflect the kind of messaging we value.
Highlight Your Analytical Mindset: We love data-driven decision-making! Include examples of how you've used insights and trends to inform your marketing strategies. This will show us that you can bring an analytical approach to the role.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Xperience
✨Know Your Product Inside-Out
Before the interview, dive deep into Xperience's product portfolio. Understand the key features, benefits, and how they solve customer pain points. This knowledge will help you articulate compelling value propositions during the interview.
✨Prepare Your Go-To-Market Strategy
Think about how you would approach a go-to-market plan for a new product launch. Be ready to discuss your ideas on defining objectives, messaging frameworks, and measurement criteria. This shows you can think strategically and align with commercial priorities.
✨Showcase Your Collaboration Skills
Highlight your experience working cross-functionally, especially between Product and Marketing teams. Prepare examples of how you've successfully managed stakeholder relationships and driven alignment in previous roles. This is crucial for the role at Xperience.
✨Demonstrate Your Analytical Mindset
Be prepared to discuss how you've used data to inform your marketing decisions. Share specific examples of insights you've gathered and how they influenced your strategies. This will show that you can interpret trends and drive performance effectively.
