Xperience helps SMEs unlock the full potential of their business using Digital Solutions, built with Xperience.
Our industry experts get to know our client’s business inside and out, exploring processes, pain points and people, to build tailored technology across Cloud & IT Services, Cyber Security, CRM, and ERP.
With solutions designed around client operations, we provide the freedom to be more productive and focus on what is important for your business – without getting side tracked by the admin. At Xperience, we create digital solutions with the power to improve and protect your business, both now and in the future.
Our people are what make us different. They are the primary reason our clients recommend us. Their unique skills and infectious energy help our clients focus on what matters most. Our people actively engage with clients using a collaborative style that prioritises teamwork and trust.
As a rapidly growing business, we look for people who share our values (of integrity, collaboration, ambition and success) to come on our growth journey with us, and create an amazing career #BuiltwithXperience
The Role
The Digital Marketing Manager owns Xperience's digital channels: the website, SEO, PPC, and paid and organic social. The role runs those channels as the engine behind every marketing campaign, and as an always-on demand capture programme that works between campaigns.
This is a channel specialist role inside a campaign-led team. The digital plan for each quarter is derived from the campaign plan agreed with the Senior Campaign Marketing Manager: which landing pages, which paid support, which search coverage, which social amplification each campaign needs, agreed before launch. Alongside that sits the standing work only this role can own, including website governance, search visibility and conversion optimisation.
Success is measured in campaign terms. Digital performance is reported as pipeline contribution, conversion and cost per opportunity, with channel metrics sitting underneath as supporting evidence.
This is a full-time role working on a hybrid basis between home and one of our offices. Some UK travel will be required.
Essential:
- Four or more years of hands-on digital marketing experience in a B2B environment.
- Proven management of Google Ads and paid social campaigns with budget accountability.
- SEO and website optimisation experience, including landing page and conversion work.
- Strong analytics capability across GA4 and SEMRush or equivalent tools.
- Experience managing external agencies and holding them to performance.
- Experience reporting digital performance against pipeline or revenue goals, not just channel metrics.
Desirable:
- Background in managed services, technology or professional services marketing.
- Experience connecting web activity to Dynamics 365 or a similar CRM for lead tracking.
- Experience with A/B testing and conversion rate optimisation tooling.
Digital Marketing Manager employer: Xperience
At Xperience, we pride ourselves on being an exceptional employer, offering a collaborative and supportive work culture that prioritises career development and employee growth. With a generous benefits package including 30 days of annual leave, enhanced sick pay, and opportunities for hybrid working, our team members are empowered to thrive both personally and professionally. Join us in a fast-paced environment where your contributions directly impact our clients' success and drive meaningful digital transformation.
