Communications and Engagement Manager in Lisburn

https://www.xperience-group.com/career/communications-and-engagement-manager/

This is a full-time role working on a hybrid basis between home and one of our office locations. Travel across the UK may be required for this role.

At Xperience, we unlock the full potential of businesses with digital solutions built for you and with you. Our industry experts get to know our clients’ business inside-out, exploring processes, pain points and people, to build tailored technology across Cloud & IT Services, Cyber Security, CRM and ERP.

With solutions designed around our clients’ operations, they get the freedom to be more productive and focus on what’s important for their business – without getting side tracked by the admin. At Xperience, we create digital solutions with the power to improve and protect businesses, both now and in the future.

The Communications & Engagement Manager is responsible for elevating the Xperience brand and building stronger relationships with customers throughout their lifecycle. This role combines ownership of brand campaigns, PR, and thought leadership with leadership of customer communications, advocacy, and cross-sell/upsell initiatives.

As a senior member of the marketing team, theCommunications& Engagement Manager will shape how the Xperience story is told across the market, while also ensuring existing customers are informed, engaged, and excited to expand their relationship with us.

This role works closely with the Growth Marketing Manager (net-new acquisition) and the Senior Digital Marketing Executive (channel optimisation) to deliver fully integrated campaigns that support the business’s growth strategy.

Success in this role will be defined by the delivery of impactful brand and customer engagement initiatives that strengthen Xperience’s market presence and deepen customer relationships. The Communications & Engagement Manager will increase awareness and differentiation through consistent, high-quality campaigns and thought leadership, while driving measurable improvements in customer engagement and cross-sell activity. They will demonstrate effective leadership by fostering strong collaboration across the marketing and sales teams to ensure all activity contributes to the wider growth strategy.

Job Responsibilities

• Own the delivery of brand-level marketing campaigns that raise awareness and differentiate Xperience in the MSP marketplace.
• Develop thought leadership programmes (content themes, reports, whitepapers, events) to position Xperience as a trusted advisor.
• Lead the strategy and execution of customer communications (newsletters, product updates, advocacy initiatives).
• Design and deliver cross-sell and upsell campaigns to increase customer lifetime value.
• Maintain the integrity of our brand and ensure consistency of brand execution (messaging, identity and tone) in adherence with brand guidelines.
• Line-manage and coach the Communications Executive, ensuring strong delivery and professional development.
• Collaborate with the Growth Marketing Team to ensure customer campaigns also reinforce new-business messaging.
• Work with the Digital Marketing team to optimise content for Social, SEO, Automation and Analytics purposes.
• Provide reporting and insights on brand and customer engagement metrics to the Marketing Director.

Benefits Package (*subject to specific contract terms):

• Private Medical Insurance on completion of probationary period for you, with option to add spouse and children and reduced cost*
• Salary Sacrifice Pension Scheme, 5% ER, 3% EE contributions
• Death in Service Benefit x 3 time base salary from commencement of employment
• Generous 30 Day Annual Holiday Entitlement (Jan-Dec)
• 8 Public Holidays
• Additional Guaranteed Birthday Leave- 1 Day
• Volunteering Day per year to support an Xperience chosen charity, or a charity of your choice
• Enhanced Sick Pay on completion of probationary period
• Bereavement Leave Policy
• Enhanced Parental Leave Policy
• Long Service Awards commencing from 1 years’ service
• Monthly/ Annual Recognition Awards
• 36.25 hours working week
• Hybrid Working*
• Salary Sacrifice Cycle to Work Scheme*
• Salary Sacrifice EV Scheme coming soon*
• Employee Referral Bonus of £1500 per hire
• Discounted IT Purchase Scheme
• Company Funded Social Events
• Easily accessible and free car parking*

Experience Required

• Third level qualification in a business, marketing, PR/Journalism or related discipline
• At least five years ’proven experience in B2B marketing, ideally technology, SaaS or managed services.
• Proven track record in brand marketing, campaign management, and customer communications.
• Experience leading integrated marketing campaigns across digital, PR, events, and content channels.
• Demonstrable experience improving customer engagement and retention through lifecycle or loyalty programmes.
• Strong understanding of content marketing and how to apply storytelling across multiple formats (web, social, video, case studies, email).
• Ability to travel across the UK as required
• Ability to live and work in the UK
• Excellent verbal and written communication skills, with strong attention to detail.
• Ability to translate strategic goals into actionable marketing plans.
• Confident project manager, capable of handling multiple campaigns simultaneously.
• Strong stakeholder management skills; able to influence and collaborate across Sales, Product, and Account Management.
• Familiarity with account-based marketing (ABM) approaches and tools.
• Understanding of SEO and content optimisation
• Exposure to AI-driven marketing or creative tools(e.g., Canva Magic Studio, Adobe Firefly, Jasper).
• Experience in using email marketing automation platforms such as Dynamics 365/ HubSpot