At a Glance
- Tasks: Create engaging content and drive customer engagement through innovative marketing campaigns.
- Company: Join Xperience, a dynamic company transforming businesses with digital solutions.
- Benefits: Enjoy competitive pay, private medical insurance, generous holidays, and hybrid working.
- Other info: Collaborate with experts and grow your career in a supportive environment.
- Why this job: Be part of a creative team shaping the future of marketing in tech.
- Qualifications: Experience in B2B marketing and strong copywriting skills are essential.
At Xperience, we unlock the full potential of businesses with digital solutions built for you and with you. Our industry experts get to know our clients’ business inside-out, exploring processes, pain points and people, to build tailored technology across Cloud & IT Services, Cyber Security, CRM and ERP. With solutions designed around our clients’ operations, they get the freedom to be more productive and focus on what’s important for their business – without getting side tracked by the admin. At Xperience, we create digital solutions with the power to improve and protect businesses, both now and in the future.
The Communications Executive plays a key role in building and strengthening the Xperience brand while driving customer engagement and advocacy. This role will support the delivery of brand campaigns, thought leadership content, customer communications, and cross-sell/upsell initiatives, working closely with the Growth Marketing and Digital Marketing teams to ensure alignment with overall business goals. This is a hands-on role for a creative marketer who can balance campaign execution with content creation and customer storytelling, helping Xperience stand out in a competitive market. This role presents a significant opportunity to work in close collaboration with an experienced marketing team to shape and execute upon our marketing strategy contributing to our ambitious growth plans across our multiple UK locations. You will liaise with key stakeholders across the business, building your credibility, reputation, and potential as a Marketing Professional to lead Xperience’s marketing efforts going forward. This is a full-time role working on a hybrid basis between home and one of our office locations. Travel across the UK may be required for this role.
Job Requirements
- Third level qualification in a business, marketing, PR/Journalism or related discipline
- At least two years’ proven experience in B2B marketing, ideally technology, SaaS or professional services
- At least two years’ proven experience in copywriting and content creation skills across digital and offline channels
- Experience of using a Content Management System (e.g. WordPress)
- Experience with measuring and optimising the performance of content using tools such as Google Analytics
- Excellent verbal and written skills
- Excellent interpersonal and organisational skills
- Ability to travel to GB as required
- Ability to live and work in the UK
- Experience in customer communications, campaign delivery, or PR is desirable
- Experience / Knowledge in Design Tools such as Adobe Photoshop / Canva or similar creative tools
- Experience / Knowledge in Video and Podcast Editing
- Experience in using email marketing automation platforms such as Dynamics 365 / Hubspot
Key Responsibilities
- Create and deliver customer communications (newsletters, product updates, and service announcements) that drive customer retention and support cross-sell and upsell initiatives.
- Support the delivery of brand-level marketing campaigns (Email, PR, Thought Leadership, and Events)
- Produce engaging multi-channel content (Blogs and Whitepapers, Case Studies, Sales Collateral, and social media) that showcases Xperience, our product and service offering, and customer value.
- Maintain the integrity of our brand and ensure consistency of brand execution (messaging, identity and tone) in adherence with brand guidelines.
- Work with the Growth Marketing team to ensure customer and brand communications also supports or aligns with net-new acquisition.
- Collaborate with the Digital Marketing team to upload, manage and optimise content for SEO purposes.
- Provide campaign performance and engagement reports; providing insights and recommendations to continually improve and enhance our deliverables and ROI.
- Work with external partners / agencies when required.
Benefits
- Private Medical Insurance on completion of probationary period for you, with option to add spouse and children and reduced cost
- Salary Sacrifice Pension Scheme, 5% ER, 3% EE contributions
- Death in Service Benefit x 3 time base salary from commencement of employment
- Generous 30 Day Annual Holiday Entitlement (Jan-Dec)
- 8 Public Holidays
- Additional Guaranteed Birthday Leave- 1 Day
- Volunteering Day per year to support an Xperience chosen charity, or a charity of your choice
- Enhanced Sick Pay on completion of probationary period
- Bereavement Leave Policy
- Enhanced Parental Leave Policy
- Long Service Awards commencing from 1 years’ service
- Monthly/ Annual Recognition Awards
- 36.25 hours working week
- Hybrid Working
- Salary Sacrifice Cycle to Work Scheme
- Salary Sacrifice EV Scheme coming soon
- Employee Referral Bonus of £1500 per hire
- Discounted IT Purchase Scheme
- Company Funded Social Events
- Easily accessible and free car parking
Company Values
- Communication: Conveys information and ideas clearly and respectfully. Listens to others and values different opinions. Respect confidentiality
- Teamwork and Collaboration: Shares knowledge and works across departments and locations, working co-operatively and supportively with colleagues.
- Results Focused/Problem Solving: Prioritizes tasks, overcomes obstacles, and accepts ownership of work assigned. Owns actions that deliver results.
- Client and Commercial Focus: Is focused on understanding the clients’ needs and is driven to fulfil them. Strives to consistently meet service standards.
Xperience is an equal opportunities employer.
Communications Executive in Cardiff employer: Xperience
Xperience is an excellent employer that values proactive engagement and teamwork, making it a rewarding place for a Credit Controller to thrive. With benefits such as hybrid working arrangements and generous holiday entitlement, employees enjoy a supportive work culture that fosters professional growth and strong client relationships. Join us in a dynamic environment where your contributions are recognised and valued.
StudySmarter Expert Advice🤫
We think this is how you could land Communications Executive in Cardiff
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Xperience and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Xperience are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Xperience on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Xperience. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Communications Executive in Cardiff
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Xperience. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Xperience:Show us that you’ve done your homework! In your application, briefly mention what you admire about Xperience’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Xperience
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Xperience will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Xperience, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
