At a Glance
- Tasks: Plan and execute exciting test drive events and user experience activities across the UK.
- Company: Join XPENG, a dynamic EV brand making waves in Europe.
- Benefits: Attractive salary, pension, bonus potential, and diverse work environment.
- Other info: Opportunity to engage with a vibrant community and enhance user satisfaction.
- Why this job: Be part of a growing brand and shape user experiences in the automotive industry.
- Qualifications: 2-6 years in campaign operations or user experience management, preferably in automotive.
The predicted salary is between 40500 - 49500 £ per year.
1. Offline Experience Activities (Core: Test Drive + Experience Stores) - Responsible for the planning and execution of test drive activities, experience days, auto shows, roadshows, and pop-up store events in the UK market. Collaborate with dealers to ensure test drive routes, explanation standards, and experience processes meet XPENG user experience standards. Monitor event effectiveness and produce post-event analyses.
2. User Operations (Community + Retention) - Build the UK XPENG user community (WhatsApp, offline owner groups, interest communities). Plan referral programs, referral rewards, owner clubs, and owner content co-creation projects. Collaborate with charging partners and experience stores to conduct user activities.
3. User Experience (CX/UX) Optimization - Collect feedback on test drives, store experiences, delivery, and daily usage experiences. Identify local pain points (such as charging coverage, road conditions, language barriers, etc.) and drive experience optimization at headquarters. Participate in developing SOPs for user experience at experience stores and service centers.
4. Marketing Campaign Coordination - Collaborate with brands, social media, and PR to transform campaign content into content resources, owner stories, and user testimonials. Collaborate with agents to drive market promotion implementation.
5. Data Analysis - Analyze metrics such as user growth, retention, campaign engagement, NPS, and satisfaction. Output user insights to provide a basis for product and marketing decisions.
Job Requirements
- 2–6 years of experience in campaign operations, car test drive events, user operations, or experience management.
- Experience in the automotive or consumer technology industry is preferred.
- Familiar with UK user behavior and local social media platforms.
- Fluent in English or Chinese is a plus.
- Cross-cultural communication and project management skills.
XPENG offers:
- An interesting, unique and very varied job at XPENG.
- A job with an incredibly large contact surface both internally and externally.
- An attractive salary package incl. pension and with the possibility of a bonus.
- To be involved in the growth of an existing EV brand in Europe.
As part of our application process, certain positions at our company require a pre-employment screening to ensure the reliability and integrity of our employees. This screening is a standard procedure and may include components such as a Criminal Background Check from your current or previous country of residence over the past five years. Additionally, the process may involve an integrity questionnaire, verification of identification, diplomas, work experience, and consultation of the central insolvency register.
We appreciate your understanding and cooperation in this important matter, as it helps us maintain the high standards expected by our team.
Our Commitment to Diversity and Inclusion:
At XPENG, we’re an equal-opportunity employer that values diversity and positively encourages applications from suitably qualified and eligible candidates regardless of race, religion, sex, national origin, gender, sexual orientation, age, marital status, disability status or other applicable legally protected characteristics.
Retail Marketing Manager-UK(A115119) in Watford employer: XPENG
XPENG in Watford is an exceptional employer that values innovation and teamwork, offering a dynamic work culture where logistics professionals can thrive. With a strong focus on employee growth and development, we provide opportunities for career advancement while ensuring a supportive environment that fosters collaboration and excellence in vehicle delivery operations. Join us to be part of a forward-thinking company that prioritises quality and customer satisfaction in the automotive industry.
StudySmarter Expert Advice🤫
We think this is how you could land Retail Marketing Manager-UK(A115119) in Watford
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for XPENG and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like XPENG are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with XPENG on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at XPENG. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Retail Marketing Manager-UK(A115119) in Watford
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit XPENG. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of XPENG:Show us that you’ve done your homework! In your application, briefly mention what you admire about XPENG’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at XPENG
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at XPENG will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At XPENG, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
