Product Manager(GTM)- UK in City of London

Intelligently Moving Your World

XPENG is a leading technology company focused on designing, developing, manufacturing, and marketing intelligent mobility solutions, including electric vehicles (EVs), electric vertical take-off and landing (eVTOL) aircraft, and robotics. We aim to create a thoughtful and empathetic future for mobility that enhances driving experience. Headquartered in Guangzhou, China, XPENG has regional offices in Beijing, Shanghai, Shenzhen, Silicon Valley, and San Diego, and in 2021, we established our European headquarters in Amsterdam, along with offices in Copenhagen, Munich, Oslo, and Stockholm.

Our passionate and diverse team, with expertise in technology, finance, and the automotive industry, spans hubs in China, the US, and Europe. Together, we are forging our international presence as pioneers in the future of mobility.

Why should you be part of our success story?

XPENG Inc.'s American Depositary Shares (ADSs) have been listed on the New York Stock Exchange (NYSE) under the symbol 'XPEV' since August 27, 2020, and on the Stock Exchange of Hong Kong Limited (SEHK) under the symbol '9868.HK' since July 7, 2021. In 2023, XPENG further strengthened its growth trajectory with a $724 million strategic investment from Volkswagen, solidifying its position in the global market. There has never been a more exciting time to join XPENG — a leader in smart electric vehicles and sustainable mobility solutions.

Job Description:

• Developing products strategy through insights from market research and customer buying behaviour;
• Crafting product marketing messages and unique selling points that set the product apart from the rest in the market based on customer preferences;
• Establishing strategies for product pricing and positioning;
• Performing surveys, interviews and focus groups for obtaining insights about the customer’s product usage and buyer personas to tap new opportunities;
• Agreeing on timelines and deadlines of new product development with the product management teams;
• Responsible for making the product GTM strategy and plan basing on the collaboration with product, OTD, sales and other related departments;
• Communicating the vision of a company and the value of new products to the sales team and helping them develop tools that facilitate the sales process;
• Briefing MKT teams on new products and services to be launched in the market;
• Presenting products to both internal teams and partnership, discussing sales strategy and using market research to establish product strategy;
• Support the partnership on local homologation process and documents;
• Collect the product problems from partnership and customers and feedback in time to HQ product team to handle;

Requirements and skills:

• At least 5 years experience on product management or product MKT role in automobile industry;
• Proven experience in product management or related role;
• Ability to create product development and marketing strategies;
• In-depth knowledge about the industry and product’s users;
• Excellent market research skills and the ability to gain insight into the customers’ needs and experiences;
• Outstanding social media marketing skills for connecting with audiences and growing relationships with them;
• Knowledge of the product development life cycle;
• Excellent written and verbal communication skills;
• Familiar with the local homologation process and requirement.

XPENG offers:

• An interesting, unique and very varied job at XPENG;
• A job with an incredibly large contact surface both internally and externally;
• An attractive salary package incl. pension and with the possibility of a bonus;
• To be involved in the growth of an existing EV brand in Europe.

Next steps:

To comply with GDPR, we can’t process your personal data without your given consent. Therefore, please apply directly via LinkedIn portal so that our team can proceed further.

As part of our application process, certain positions at our company require a pre-employment screening to ensure the reliability and integrity of our employees. This screening is a standard procedure and may include components such as a Criminal Background Check from your current or previous country of residence over the past five years. Additionally, the process may involve an integrity questionnaire, verification of identification, diplomas, work experience, and consultation of the central insolvency register.

We appreciate your understanding and cooperation in this important matter, as it helps us maintain the high standards expected by our team.

Our Commitment to Diversity and Inclusion:

At XPENG, we’re an equal-opportunity employer that values diversity and positively encourages applications from suitably qualified and eligible candidates regardless of race, religion, sex, national origin, gender, sexual orientation, age, marital status, disability status or other applicable legally protected characteristics.