At a Glance
- Tasks: Own the tagging and optimisation stack, driving data-driven marketing strategies.
- Company: Leading global fintech reshaping marketing measurement and personalisation.
- Benefits: Competitive salary, 20% bonus, hybrid work model, and growth opportunities.
- Other info: Exciting role with exposure to AI-powered marketing solutions.
- Why this job: Join a performance-led team and make a real impact in a dynamic environment.
- Qualifications: Experience with GA4, GTM, and a solid grasp of digital analytics.
The predicted salary is between 80000 - 85000 € per year.
A leading global fintech is reshaping how it measures, personalises and scales its marketing, and they need someone to own the tagging, optimisation and attribution layer that underpins all of it. Newly defined role inside an established Marketing Tech team, with a wider function built out of people from digital‑first organisations. Performance‑led, not a traditional financial services environment.
The Role
You’ll own the tagging and optimisation stack end‑to‑end, from the data layer up through GA4, GTM and server‑side, into attribution, experimentation and the reporting layer the business actually uses. You’ll be the person performance, growth, SEO and CRM teams come to when they need data they can trust and a measurement model they can actually optimise against. You’ll work alongside an existing MarTech Delivery Lead.
Typical work:
- Owning the tagging stack across GA4, GTM, server‑side tagging and conversion APIs
- Designing and maintaining the data layer across web, app and server‑side
- Leading attribution and multi‑touch attribution modelling
- Driving optimisation, experimentation and conversion improvements off the back of the data
- Unlocking analytics for SEO, performance, growth and CRM teams to act on
- Scoping and delivering AI‑powered marketing solutions, from experimentation into production
Requirements
- Hands‑on with GA4, GTM and server‑side tagging (or strong on one and growing into the others)
- Solid grasp of conversion APIs, data layer design and attribution
- Hands on experience with multi‑touch attribution
- Background in digital analytics, MarTech, performance marketing, optimisation or measurement
- Some exposure to AI, ML or automation in a marketing or commercial context
- Bias for shipping, not just discovery decks
Nice to have
- AI workflow tooling or prompt engineering
- A/B testing, experimentation or CRO experience
- MMM
- Adobe Analytics (or other analytics platforms beyond GA4)
- Comfort around APIs, data schemas and integrations
Tagging & Optimisation Manager employer: Xpand Group
As a leading global fintech, we pride ourselves on fostering a dynamic and innovative work culture that empowers our employees to take ownership of their roles. With a focus on performance and growth, our Tagging & Optimisation Manager will thrive in a collaborative environment that values data-driven decision-making and offers ample opportunities for professional development. Located in London with a hybrid working model, we provide competitive compensation and a supportive atmosphere where creativity and initiative are rewarded.
StudySmarter Expert Advice🤫
We think this is how you could land Tagging & Optimisation Manager
✨Tip Number 1
Network like a pro! Reach out to people in the fintech space, especially those working in marketing tech. A friendly chat can lead to insider info about job openings that aren't even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your experience with GA4, GTM, and server-side tagging. This will give potential employers a clear view of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of attribution models and conversion APIs. Be ready to discuss how you've used data to drive optimisation and growth in past roles.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Tagging & Optimisation Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Tagging & Optimisation Manager. Highlight your experience with GA4, GTM, and any relevant optimisation projects you've led. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how your background in digital analytics and MarTech makes you the perfect fit. Keep it engaging and personal!
Showcase Your Achievements:Don’t just list your responsibilities; showcase your achievements! Quantify your successes where possible, like improvements in conversion rates or successful implementations of tagging solutions. We love numbers that tell a story!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get the best experience. Plus, it shows you're keen on joining our team at StudySmarter!
How to prepare for a job interview at Xpand Group
✨Know Your Tools Inside Out
Make sure you’re well-versed in GA4, GTM, and server-side tagging. Brush up on how these tools work together to create a seamless data layer. Being able to discuss specific examples of how you've used these tools in past roles will show your expertise.
✨Showcase Your Analytical Skills
Prepare to talk about your experience with multi-touch attribution and conversion APIs. Bring examples of how you've driven optimisation and experimentation in previous positions. This will demonstrate your ability to turn data into actionable insights.
✨Understand the Bigger Picture
Familiarise yourself with how tagging and optimisation fit into the overall marketing strategy. Be ready to discuss how your role can impact performance, growth, SEO, and CRM teams. This shows that you’re not just focused on the technical side but also understand the business implications.
✨Be Ready for Problem-Solving Questions
Expect questions that assess your problem-solving skills, especially around AI-powered marketing solutions. Think of scenarios where you’ve had to troubleshoot or innovate under pressure. This will highlight your bias for action and shipping results rather than just planning.
