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- Tasks: Create and manage engaging social media content for a premium fashion brand.
- Company: Join a trendy, design-led consumer brand with a creative vibe.
- Benefits: Competitive salary, flexible hours, and opportunities for growth.
- Other info: Dynamic role with a focus on creativity and collaboration.
- Why this job: Be at the forefront of digital storytelling and community building.
- Qualifications: 2+ years in social media management and a passion for fashion.
The predicted salary is between 30000 - 40000 £ per year.
This is an exciting opportunity to join a premium, design-led consumer brand in a highly visible and creatively driven role. Sitting at the intersection of brand, content, and commerce, this role will play a key part in driving awareness, engagement, and digital growth. You'll be hands-on in both content production and platform management. This role is ideal for someone with 2+ years of experience who is highly creative, culturally aware, and commercially minded, with a passion for storytelling, fashion, and building engaged online communities.
Key Responsibilities
- Social Media Strategy & Channel Management: Develop and execute social media strategies that strengthen brand presence, grow audience engagement, and support commercial objectives. Own and manage day-to-day activity across all key social platforms, ensuring content is aligned with wider brand direction and campaign priorities. Plan, schedule, publish, and optimise content across social channels, maintaining consistency in tone, visual identity, and messaging. Monitor platform performance, audience engagement, and emerging trends to inform content direction and channel growth strategies.
- Content Creation & Storytelling: Create engaging photo, video, and multimedia content tailored to different social platforms and audiences. Lead the development of short-form, trend-aware content designed to maximise reach, engagement, and brand relevance. Write compelling captions and social copy aligned with brand positioning and tone of voice. Edit and optimise visual, video, and audio content for digital and social-first formats. Collaborate with wider creative and marketing teams to ensure social content aligns with campaigns, launches, and broader brand storytelling objectives.
- Performance & Analytics: Track and analyse social and content performance metrics, using insights to refine strategy and improve effectiveness. Deliver regular reporting on engagement, audience growth, traffic, and conversion performance. Monitor referral traffic and social-driven e-commerce activity to support commercial decision-making. Identify opportunities to improve reach, engagement, conversion, and community growth through data-led optimisation.
- Community & Brand Engagement: Build and nurture online communities through active engagement and audience interaction. Monitor conversations, comments, and audience sentiment to strengthen brand perception and responsiveness.
Required Experience and Skills
- Proven experience managing social media and content for a premium consumer, fashion, retail, or lifestyle brand.
- Strong understanding of platform-specific content strategies and social media best practices.
- Experience creating and editing engaging multimedia content, including short-form video.
- Confident both behind and in front of the camera, with a strong eye for visual storytelling.
- Excellent writing and communication skills, with the ability to create compelling social copy.
- Strong understanding of analytics, engagement metrics, and performance reporting.
- Highly organised with the ability to manage multiple projects and deadlines simultaneously.
- Proactive, trend-aware, and commercially minded, with a strong understanding of digital culture and audience behaviour.
- Comfortable working independently while collaborating effectively across wider teams.
- Degree in marketing, communications, or a related discipline preferred but not essential with relevant experience.
Social Media Manager employer: Xpand Group
Contact Detail:
Xpand Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Manager
✨Tip Number 1
Get your social media game on point! Before you even think about applying, make sure your own profiles are looking sharp. Showcase your creativity and engagement skills by posting relevant content that reflects your passion for storytelling and fashion.
✨Tip Number 2
Network like a pro! Connect with industry professionals on platforms like LinkedIn and engage with their content. This not only helps you learn but also puts you on their radar when opportunities pop up. Plus, don’t forget to check out our website for openings!
✨Tip Number 3
Prepare for interviews by knowing the brand inside out. Research their social media presence, campaigns, and audience engagement strategies. Bring fresh ideas to the table that align with their goals, showing you’re not just another candidate but someone who can drive their vision forward.
✨Tip Number 4
Follow up after your interview! A quick thank-you email can go a long way in leaving a positive impression. Use this opportunity to reiterate your enthusiasm for the role and how you can contribute to their social media success.
We think you need these skills to ace Social Media Manager
Some tips for your application 🫡
Show Your Creative Side: When applying, let your creativity shine through! Use engaging language and showcase your storytelling skills in your cover letter. Remember, we’re looking for someone who can create compelling content, so don’t hold back!
Tailor Your Application: Make sure to customise your CV and cover letter for the Social Media Manager role. Highlight your experience with social media strategies and content creation that aligns with our brand's voice. We want to see how you can contribute to our community!
Be Data-Driven: Don’t forget to mention your experience with analytics and performance metrics. We love candidates who can use data to inform their strategies, so share any relevant examples of how you've improved engagement or growth in past roles.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it shows you’re proactive and keen to join our team!
How to prepare for a job interview at Xpand Group
✨Know Your Platforms
Before the interview, make sure you’re well-versed in the social media platforms relevant to the role. Research their latest features and trends, and think about how you would leverage them for the brand. This shows your passion and understanding of the digital landscape.
✨Showcase Your Creativity
Prepare a portfolio of your best work that highlights your content creation skills. Include examples of engaging posts, videos, or campaigns you've managed. Be ready to discuss your creative process and how you tailor content for different audiences.
✨Understand the Brand
Dive deep into the brand’s identity, values, and current social media presence. Be prepared to discuss how you would enhance their online community and align your strategies with their overall marketing goals. This demonstrates your commitment and strategic thinking.
✨Data-Driven Mindset
Familiarise yourself with key performance metrics and analytics tools. Be ready to talk about how you’ve used data to inform your social media strategies in the past. Showing that you can blend creativity with analytical skills will set you apart.