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- Tasks: Create and execute marketing strategies for international trade events using innovative techniques.
- Company: Dynamic company focused on international trade exhibitions and conferences.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Fast-paced environment with opportunities to work with diverse teams and clients.
- Why this job: Join a creative team and make an impact in the exciting world of international marketing.
- Qualifications: 1-2 years of marketing experience and strong copywriting skills required.
The predicted salary is between 30000 - 40000 £ per year.
About the Role
Senior Marketing Executive responsible for developing effective marketing strategies and campaign plans for international trade exhibitions and conferences. Use traditional and innovative marketing techniques to attract visitors, delegates, exhibitors, sponsors and press.
Key Responsibilities
- Contribute to all aspects of marketing activities and communicate clear promotional messages.
- Create and issue promotional electronic newsletters and effective email campaigns.
- Maintain and update event websites, apply SEO knowledge and recommend ways to enhance user journey.
- Manage PPC campaigns – review results and make recommendations.
- Utilise and manage digital tools (i.e. App, survey tool) to enhance campaigns.
- Manage the exhibitor promotional campaign and contribute to campaign strategy.
- Lead copy writing, design and production of delegate marketing materials, and emails.
- Become an expert in Salesforce – identify marketing opportunities and utilise data.
- Marketing administration including proof reading, delivering advertising copy, responding to enquiries, monitoring competitor activity etc.
- Negotiate barter details with appropriate media partners and associations.
- Liaise with external suppliers (incl. PR companies, designers, online providers, data houses, registration companies, printers, photographers, mailing houses).
- Support the implementation of research projects to review customer satisfaction and identify portfolio developments.
- Provide onsite support to ensure the smooth running of marketing related activity (i.e. registration, press office, research, placement of branding and materials; sales stand).
Qualifications and Experience
1–2 years experience. Strong copy writing skills, HTML proficiency and experience using databases and creating targeted direct marketing campaigns.
Compensation Rates depend on experience and client requirements.
Senior Marketing Executive employer: Xpand Group
Contact Detail:
Xpand Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Executive
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential employers on LinkedIn. We all know that sometimes it’s not just what you know, but who you know!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best marketing campaigns and strategies. Use real examples of your work to demonstrate how you’ve made an impact in previous roles. We want to see your creativity and results!
✨Tip Number 3
Prepare for interviews by researching the company and its marketing strategies. Be ready to discuss how you can contribute to their goals. We love candidates who come in with fresh ideas and a clear understanding of our mission!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we’re always looking for passionate individuals who are eager to make a difference in the marketing world!
We think you need these skills to ace Senior Marketing Executive
Some tips for your application 🫡
Show Off Your Marketing Skills: Make sure to highlight your experience with both traditional and innovative marketing techniques. We want to see how you've attracted visitors and delegates in the past, so share specific examples that showcase your creativity and effectiveness.
Tailor Your Application: Don’t just send a generic application! Take the time to tailor your CV and cover letter to match the job description. We love it when candidates show they understand our needs and can contribute to our marketing strategies.
Be Clear and Concise: When writing your application, keep it clear and to the point. We appreciate well-structured content that communicates your skills and experiences without unnecessary fluff. Remember, strong copywriting is key!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Xpand Group
✨Know Your Marketing Strategies
Make sure you brush up on both traditional and innovative marketing techniques. Be ready to discuss how you've successfully attracted visitors or sponsors in the past, and think of specific examples that showcase your skills.
✨Showcase Your Copywriting Skills
Since strong copywriting is key for this role, prepare a few samples of your work. Whether it's promotional emails or marketing materials, having tangible examples will demonstrate your expertise and creativity.
✨Familiarise Yourself with Digital Tools
Get comfortable with digital tools like Salesforce and any other relevant platforms mentioned in the job description. Being able to discuss how you've used these tools to enhance campaigns will set you apart from other candidates.
✨Prepare Questions About the Role
Think of insightful questions to ask during the interview. This shows your genuine interest in the position and helps you understand how you can contribute to their marketing strategies effectively.