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For Companies At a Glance
- Tasks: Drive customer engagement and retention through hands-on CRM campaign execution.
- Company: Fast-growing digital consumer business with a focus on performance.
- Benefits: Competitive salary, flexible working days, and a dynamic team environment.
- Why this job: Take ownership of impactful campaigns and make a real difference in customer loyalty.
- Qualifications: 1-3 years of CRM experience in ecommerce or similar fields.
- Other info: Join a data-driven team that values innovation and accountability.
The predicted salary is between 40000 - 45000 £ per year.
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We're working with a fast-growing, digital consumer business looking to hire a hands-on Senior CRM Executive to drive engagement, repeat purchase and customer lifetime value. This is not a coordination or strategy-only role. They're looking for someone who enjoys being in the platform daily - building, launching and optimising campaigns directly.
The Role
- You’ll take ownership of CRM campaign execution across email, push and in-app channels, helping to drive repeat transactions and customer retention within a performance-focused environment.
Responsibilities
- Build and deploy email, push and in-app campaigns to drive engagement and repeat purchase
- Create and optimise automated journeys across onboarding, active, non-purchaser and lapsed segments
- Support high-impact promotional campaigns, including urgency and countdown mechanics
- Own test-and-learn activity across messaging, timing, segmentation and incentives
- Use behavioural and transactional data to drive segmentation and personalisation
- Partner with Product and Data teams to improve targeting and campaign performance
- Execute at pace within a lean, high-accountability team
Requirements
- 1-3 years' hands-on CRM experience within ecommerce, gaming, subscription or similar digital environments
- Confident building campaigns and automation workflows end-to-end
- Strong understanding of retention metrics such as repeat purchase rate, churn and lifetime value
- Commercial mindset focused on revenue impact and performance outcomes
- Comfortable working in a fast-moving, data-led business
This is a great opportunity for someone who enjoys execution, testing and optimisation, and wants to take real ownership of retention performance.
Senior CRM Executive - £45k employer: Xpand Group
Contact Detail:
Xpand Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior CRM Executive - £45k
✨Tip Number 1
Get to know the company inside out! Research their CRM strategies, recent campaigns, and overall business model. This will help you tailor your conversations and show that you're genuinely interested in what they do.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. A friendly chat can sometimes lead to insider tips or even a referral, which can give you a leg up in the hiring process.
✨Tip Number 3
Prepare for the interview by practising common CRM-related questions. Think about your past experiences and how they relate to the role. Be ready to discuss specific campaigns you've worked on and the results you achieved.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email can leave a lasting impression and keep you top of mind. Plus, it shows your enthusiasm for the role and the company.
We think you need these skills to ace Senior CRM Executive - £45k
Some tips for your application 🫡
Show Your Hands-On Experience: Make sure to highlight your hands-on CRM experience in your application. We want to see how you've built and launched campaigns directly, so share specific examples that showcase your skills in execution and optimisation.
Focus on Results: When detailing your past roles, focus on the results you've achieved. Use metrics like repeat purchase rates and customer lifetime value to demonstrate your impact. We love numbers that tell a story about your success!
Tailor Your Application: Don’t just send a generic application! Tailor your CV and cover letter to reflect the job description. Mention your understanding of retention metrics and how you can contribute to our performance-focused environment.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications better and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Xpand Group
✨Know Your CRM Inside Out
Make sure you brush up on your CRM knowledge before the interview. Understand the tools and platforms commonly used in the industry, and be ready to discuss your hands-on experience with building and launching campaigns. This role is all about execution, so showing that you can hit the ground running will impress them.
✨Showcase Your Data Skills
Since this position involves a lot of data-driven decision-making, be prepared to talk about how you've used behavioural and transactional data in past roles. Bring examples of how you've segmented audiences or optimised campaigns based on data insights. This will demonstrate your commercial mindset and focus on performance outcomes.
✨Prepare for Scenario Questions
Expect questions that ask you to solve hypothetical problems related to CRM campaigns. Think about how you would approach building an automated journey for different customer segments or how you'd handle a drop in repeat purchase rates. Practising these scenarios will help you articulate your thought process clearly during the interview.
✨Emphasise Your Teamwork Skills
This role requires collaboration with Product and Data teams, so highlight your ability to work within a team. Share examples of successful projects where you partnered with others to improve campaign performance. Showing that you're a team player who thrives in a fast-paced environment will resonate well with the interviewers.