At a Glance
- Tasks: Own the tagging and optimisation stack, driving data-driven marketing strategies.
- Company: Leading global fintech reshaping marketing measurement and personalisation.
- Benefits: Competitive salary, 20% bonus, hybrid work model, and career growth opportunities.
- Other info: Exciting role with exposure to AI-powered marketing solutions.
- Why this job: Join a performance-led team and make a real impact in a dynamic environment.
- Qualifications: Experience with GA4, GTM, and a solid grasp of digital analytics.
The predicted salary is between 80000 - 85000 € per year.
A leading global fintech is reshaping how it measures, personalises and scales its marketing, and they need someone to own the tagging, optimisation and attribution layer that underpins all of it. This is a newly defined role inside an established Marketing Tech team, with a wider function built out of people from digital-first organisations. It is performance-led, not a traditional financial services environment.
The Role
You’ll own the tagging and optimisation stack end-to-end, from the data layer up through GA4, GTM and server-side, into attribution, experimentation and the reporting layer the business actually uses. You’ll be the person performance, growth, SEO and CRM teams come to when they need data they can trust and a measurement model they can actually optimise against. You’ll work alongside an existing MarTech Delivery Lead.
Typical work:
- Owning the tagging stack across GA4, GTM, server-side tagging and conversion APIs
- Designing and maintaining the data layer across web, app and server-side
- Leading attribution and multi-touch attribution modelling
- Driving optimisation, experimentation and conversion improvements off the back of the data
- Unlocking analytics for SEO, performance, growth and CRM teams to act on
- Scoping and delivering AI-powered marketing solutions, from experimentation into production
Requirements
- Hands-on with GA4, GTM and server-side tagging (or strong on one and growing into the others)
- Solid grasp of conversion APIs, data layer design and attribution
- Hands-on experience with multi-touch attribution
- Background in digital analytics, MarTech, performance marketing, optimisation or measurement
- Some exposure to AI, ML or automation in a marketing or commercial context
- Bias for shipping, not just discovery decks
Nice to have
- AI workflow tooling or prompt engineering
- A/B testing, experimentation or CRO experience
- MMM
- Adobe Analytics (or other analytics platforms beyond GA4)
- Comfort around APIs, data schemas and integrations
Tagging & Optimisation Manager in London employer: Xpand Group
As a leading global fintech, we pride ourselves on fostering a dynamic and innovative work culture that empowers our employees to take ownership of their roles. With a focus on performance and growth, our London-based team offers competitive compensation, including a generous bonus structure, and ample opportunities for professional development in a collaborative environment that embraces cutting-edge technology and data-driven decision-making.
StudySmarter Expert Advice🤫
We think this is how you could land Tagging & Optimisation Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the fintech space, especially those working in marketing tech. A friendly chat can open doors and give you insights that job descriptions just can't.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your tagging and optimisation projects. This will help you stand out and demonstrate your hands-on experience with GA4 and GTM.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of multi-touch attribution and conversion APIs. Be ready to discuss how you've used data to drive optimisation and growth in past roles.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Tagging & Optimisation Manager in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Tagging & Optimisation Manager. Highlight your hands-on experience with GA4, GTM, and any relevant projects that showcase your skills in data layer design and attribution.
Craft a Compelling Cover Letter:Use your cover letter to tell us why you're the perfect fit for this role. Share specific examples of how you've driven optimisation and experimentation in previous roles, and don’t forget to mention your passion for performance marketing!
Showcase Your Technical Skills:Since this role is all about the tech, make sure to highlight your technical expertise. Whether it's your experience with conversion APIs or multi-touch attribution, we want to see how you can own the tagging stack end-to-end.
Apply Through Our Website:We encourage you to apply through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and ensure it lands in the right hands!
How to prepare for a job interview at Xpand Group
✨Know Your Tools Inside Out
Make sure you’re well-versed in GA4, GTM, and server-side tagging. Brush up on how these tools work together to create a seamless tagging stack. Being able to discuss specific examples of how you've used these tools in past roles will show your hands-on experience.
✨Showcase Your Analytical Skills
Prepare to talk about your experience with multi-touch attribution and conversion APIs. Bring examples of how you've driven optimisation and experimentation based on data insights. This will demonstrate your ability to unlock analytics for various teams.
✨Understand the Bigger Picture
Familiarise yourself with the fintech landscape and how performance marketing differs from traditional financial services. Be ready to discuss how your role as a Tagging & Optimisation Manager fits into the broader marketing strategy and contributes to growth.
✨Be Ready to Discuss AI and Automation
Since the role involves scoping AI-powered marketing solutions, it’s crucial to have a grasp of AI and ML concepts. Prepare to share any relevant experiences or ideas on how these technologies can enhance marketing efforts, even if it's just a basic understanding.
