At a Glance
- Tasks: Create and manage engaging social media content for a premium fashion brand.
- Company: Join a trendy, design-led consumer brand with a creative vibe.
- Benefits: Competitive salary, flexible hours, and opportunities for growth.
- Other info: Dynamic role with a focus on creativity and collaboration.
- Why this job: Be at the forefront of digital storytelling and community building.
- Qualifications: 2+ years in social media management and a passion for fashion.
The predicted salary is between 30000 - 40000 € per year.
This is an exciting opportunity to join a premium, design-led consumer brand in a highly visible and creatively driven role. Sitting at the intersection of brand, content, and commerce, this role will play a key part in driving awareness, engagement, and digital growth. You'll be hands-on in both content production and platform management. This role is ideal for someone with 2+ years of experience who is highly creative, culturally aware, and commercially minded, with a passion for storytelling, fashion, and building engaged online communities.
Key Responsibilities
- Social Media Strategy & Channel Management: Develop and execute social media strategies that strengthen brand presence, grow audience engagement, and support commercial objectives. Own and manage day-to-day activity across all key social platforms, ensuring content is aligned with wider brand direction and campaign priorities. Plan, schedule, publish, and optimise content across social channels, maintaining consistency in tone, visual identity, and messaging. Monitor platform performance, audience engagement, and emerging trends to inform content direction and channel growth strategies.
- Content Creation & Storytelling: Create engaging photo, video, and multimedia content tailored to different social platforms and audiences. Lead the development of short-form, trend-aware content designed to maximise reach, engagement, and brand relevance. Write compelling captions and social copy aligned with brand positioning and tone of voice. Edit and optimise visual, video, and audio content for digital and social-first formats. Collaborate with wider creative and marketing teams to ensure social content aligns with campaigns, launches, and broader brand storytelling objectives.
- Performance & Analytics: Track and analyse social and content performance metrics, using insights to refine strategy and improve effectiveness. Deliver regular reporting on engagement, audience growth, traffic, and conversion performance. Monitor referral traffic and social-driven e-commerce activity to support commercial decision-making. Identify opportunities to improve reach, engagement, conversion, and community growth through data-led optimisation.
- Community & Brand Engagement: Build and nurture online communities through active engagement and audience interaction. Monitor conversations, comments, and audience sentiment to strengthen brand perception and responsiveness.
Required Experience and Skills
- Proven experience managing social media and content for a premium consumer, fashion, retail, or lifestyle brand.
- Strong understanding of platform-specific content strategies and social media best practices.
- Experience creating and editing engaging multimedia content, including short-form video.
- Confident both behind and in front of the camera, with a strong eye for visual storytelling.
- Excellent writing and communication skills, with the ability to create compelling social copy.
- Strong understanding of analytics, engagement metrics, and performance reporting.
- Highly organised with the ability to manage multiple projects and deadlines simultaneously.
- Proactive, trend-aware, and commercially minded, with a strong understanding of digital culture and audience behaviour.
- Comfortable working independently while collaborating effectively across wider teams.
- Degree in marketing, communications, or a related discipline preferred but not essential with relevant experience.
Social Media Manager in London employer: Xpand Group
Join a dynamic and innovative team at a premium, design-led consumer brand that values creativity and collaboration. As a Social Media Manager, you'll thrive in a vibrant work culture that encourages personal growth and professional development, offering opportunities to shape impactful digital strategies while engaging with a passionate community. With a focus on storytelling and trend awareness, this role not only allows you to express your creativity but also positions you at the forefront of the fashion industry in a location that inspires and motivates.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Manager in London
✨Tip Number 1
Get your social media game on point! Before you even step into an interview, make sure your own profiles reflect the creativity and engagement you’d bring to the role. Show us you know how to build a community by sharing relevant content and interacting with your audience.
✨Tip Number 2
Research the brand inside out! Understand their tone, style, and current campaigns. When you apply through our website, mention specific examples of how you can enhance their social media presence based on what you’ve learned. This shows you’re not just another applicant; you’re genuinely interested.
✨Tip Number 3
Prepare for the interview by thinking about your past successes. Have a few stories ready that showcase your experience in managing social media strategies and creating engaging content. We love hearing about real results, so be ready to share metrics and outcomes!
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email reiterating your excitement for the role and how you can contribute to their goals can set you apart from other candidates. It shows initiative and keeps you fresh in their minds.
We think you need these skills to ace Social Media Manager in London
Some tips for your application 🫡
Show Your Creative Side:When you're crafting your application, let your creativity shine through! Use engaging language and showcase your storytelling skills. Remember, we’re looking for someone who can create compelling content, so make sure your application reflects that vibe.
Tailor Your Experience:Don’t just send a generic application! Highlight your relevant experience in social media management and content creation. We want to see how your background aligns with our brand and the role, so be specific about your achievements and how they relate to what we do.
Be Data-Driven:We love numbers! Include any metrics or analytics from your previous roles that demonstrate your impact on engagement and growth. This shows us you understand the importance of performance and can use data to inform your strategies.
Apply Through Our Website:Make it easy for us to find your application by applying directly through our website. It helps us keep track of all applications and ensures you don’t miss out on any updates. Plus, it’s super straightforward!
How to prepare for a job interview at Xpand Group
✨Know Your Platforms
Before the interview, make sure you’re well-versed in the social media platforms relevant to the role. Research their latest features and trends, and be ready to discuss how you would leverage them for the brand's growth.
✨Showcase Your Creativity
Prepare a portfolio of your best work that highlights your content creation skills. Include examples of engaging multimedia content you've produced, and be ready to explain the thought process behind each piece.
✨Understand the Brand
Dive deep into the brand’s identity and values. Be prepared to discuss how you can align your social media strategies with their overall brand messaging and commercial objectives during the interview.
✨Be Data-Driven
Familiarise yourself with key performance metrics and analytics tools. During the interview, demonstrate your ability to use data to inform your strategies and improve engagement, showing that you’re not just creative but also commercially minded.
