At a Glance
- Tasks: Lead and deliver impactful CRM strategies for top brands, enhancing customer engagement.
- Company: Reputable CRM consultancy known for partnering with leading market brands.
- Benefits: Competitive salary, flexible working, and opportunities for career progression.
- Other info: Fast-paced environment with clear growth potential as the consultancy scales.
- Why this job: Join a dynamic team and make a real difference in client CRM success.
- Qualifications: 4-6+ years in CRM, strong multi-channel experience, and data-driven mindset.
The predicted salary is between 65000 - 65000 £ per year.
We’re working with a highly regarded CRM consultancy that partners with some of the most recognised brands in the market, acting as a true extension of their internal marketing and lifecycle teams. With a strong reputation and a growing client base, they’re now looking for a CRM Lead to join the team and take ownership of delivering high-impact, data-driven CRM programmes across a range of exciting clients.
The Role
You’ll own and deliver end-to-end CRM and lifecycle initiatives across a portfolio of clients, acting as a trusted partner to help improve customer engagement, lifecycle performance and overall marketing effectiveness.
What You’ll Be Doing
- Develop and deliver multi-channel CRM strategies aligned to client objectives
- Build and optimise lifecycle journeys across email, SMS, push and in-app channels
- Own campaign execution including segmentation, automation and personalisation
- Lead customer experience and journey optimisation projects across the full lifecycle
- Analyse performance and translate data into clear, actionable insights
- Advise clients on CRM best practice, tooling and ways to improve efficiency
- Support implementations and migrations across marketing automation platforms
- Build strong client relationships and identify opportunities for account growth
What They’re Looking For
- 4-6+ years’ experience in CRM or lifecycle marketing
- Strong hands-on experience across email and multi-channel CRM
- Experience with modern CRM platforms such as Braze, Salesforce, HubSpot, Klaviyo or similar
- Exposure to CDPs or data platforms is a strong plus
- Data-driven mindset with confidence analysing performance and optimising campaigns
- Strong communication skills with the ability to manage stakeholders and present ideas clearly
- Comfortable working across multiple clients in a fast-paced environment
Why This Role
- Work with a range of high-profile, well-known brands
- Strong reputation as a true partner to client CRM functions
- Opportunity to operate across strategy and execution
- Collaborative, high-performing team environment
- Clear progression as the consultancy continues to scale
Senior CRM Manager - £60,000 in London employer: Xpand Group
Join a leading CRM consultancy in London, where you'll have the opportunity to work with prestigious brands and make a significant impact on their customer engagement strategies. With a collaborative and high-performing team culture, this role offers clear pathways for professional growth and development, alongside the flexibility of a hybrid working model. Embrace the chance to enhance your skills in a dynamic environment that values data-driven insights and innovative solutions.
StudySmarter Expert Advice🤫
We think this is how you could land Senior CRM Manager - £60,000 in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the CRM space and let them know you're on the lookout for opportunities. You never know who might have the inside scoop on a role that’s perfect for you.
✨Tip Number 2
Prepare for those interviews by researching the company and their clients. Show them you understand their business and how you can help improve customer engagement and lifecycle performance. It’ll make you stand out!
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience with CRM platforms like Braze or Salesforce can benefit their team. Confidence is key, so rehearse until it feels natural.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of resources to help you land that Senior CRM Manager role. Plus, it shows you’re serious about joining the team.
We think you need these skills to ace Senior CRM Manager - £60,000 in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Senior CRM Manager role. Highlight your experience in CRM and lifecycle marketing, especially with multi-channel strategies. We want to see how your skills align with what we’re looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you’re passionate about CRM and how your background makes you a perfect fit for our team. Don’t forget to mention any specific tools or platforms you’ve worked with that are relevant to the role.
Showcase Your Data Skills:Since this role is all about data-driven decision-making, make sure to include examples of how you've used data to optimise campaigns in the past. We love seeing clear, actionable insights that have led to successful outcomes!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at Xpand Group
✨Know Your CRM Stuff
Make sure you brush up on your CRM knowledge, especially around the platforms mentioned like Braze, Salesforce, and HubSpot. Be ready to discuss how you've used these tools in past roles and how they can drive customer engagement.
✨Showcase Your Data Skills
Since this role is all about data-driven strategies, prepare examples of how you've analysed performance metrics in previous campaigns. Bring specific numbers or outcomes to the table to demonstrate your impact.
✨Prepare for Scenario Questions
Expect questions that ask how you'd handle specific client situations or challenges. Think through potential scenarios related to lifecycle marketing and be ready to explain your thought process and solutions.
✨Build Rapport with Interviewers
This consultancy values strong client relationships, so show your interpersonal skills during the interview. Engage with your interviewers, ask them questions about their experiences, and demonstrate your ability to connect with others.
