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For Companies At a Glance
- Tasks: Lead strategic reviews in performance and marketing analytics for impactful growth.
- Company: Join a forward-thinking company focused on community-led growth and retention.
- Benefits: Competitive daily rate, hybrid working, and a chance to influence major strategies.
- Why this job: Shape the future of marketing analytics while collaborating with diverse teams.
- Qualifications: Experience in performance analytics and a strong consulting background required.
- Other info: Short-term engagement with significant impact and flexibility.
The predicted salary is between 80000 - 120000 £ per year.
This job is brought to you by Jobs/Redefined, the UK's leading over‑50s age inclusive jobs board. We're supporting a business going through a major strategic reset – shifting focus from acquisition to retention, efficiency, and community‑led growth.
Engagement Overview
- We're looking for a senior, consulting‑style Head of Performance / Marketing Analytics to lead a short, high‑impact engagement (not hands‑on execution).
- 20‑day engagement, Outside IR35
- Strategic review across paid media, CRM, platforms & lifecycle
- Heavy stakeholder engagement (workshops, interviews, cross‑team collaboration)
- Focus on first‑order churn, retention & marketing efficiency
- Hybrid working in London
- Circa £400 – £500 per day, outside IR35
Qualifications & Experience
- Previous Head of Performance / Marketing Analytics experience
- Strong consulting background
- Subscription experience + Braze (or similar CRM)
- Comfortable operating in ambiguity and challenging the status quo
Head of Performance & Marketing Analytics in London employer: Xpand Group
Contact Detail:
Xpand Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Performance & Marketing Analytics in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry and let them know you're on the lookout for opportunities. A personal recommendation can go a long way, especially for senior roles like Head of Performance & Marketing Analytics.
✨Tip Number 2
Prepare for those interviews by brushing up on your consulting skills. Think about how you can demonstrate your strategic thinking and stakeholder engagement experience. We want to see you shine when discussing your approach to retention and marketing efficiency!
✨Tip Number 3
Don’t forget to showcase your subscription experience! Be ready to discuss how you've tackled first-order churn and improved retention in past roles. This is your chance to show how you can drive community-led growth.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we’re all about making the job search process as smooth as possible for you. Let’s get you that high-impact engagement!
We think you need these skills to ace Head of Performance & Marketing Analytics in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Head of Performance & Marketing Analytics. Highlight your previous experience in performance analytics and consulting, especially any work related to subscription models or CRM systems like Braze.
Craft a Compelling Cover Letter: Use your cover letter to tell us why you're the perfect fit for this strategic engagement. Share specific examples of how you've tackled challenges in retention and marketing efficiency, and don’t forget to mention your comfort with ambiguity!
Showcase Stakeholder Engagement Skills: Since this role involves heavy stakeholder engagement, make sure to highlight your experience in leading workshops and interviews. We want to see how you’ve successfully collaborated across teams in the past.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves!
How to prepare for a job interview at Xpand Group
✨Know Your Numbers
As a Head of Performance & Marketing Analytics, you’ll need to demonstrate your expertise in data. Brush up on key metrics related to retention, churn, and marketing efficiency. Be ready to discuss how you've used data to drive strategic decisions in previous roles.
✨Showcase Your Consulting Skills
This role requires a strong consulting background, so prepare to highlight your experience in stakeholder engagement and cross-team collaboration. Think of examples where you’ve led workshops or interviews that resulted in actionable insights.
✨Embrace Ambiguity
The job description mentions operating in ambiguity, so be prepared to discuss how you handle uncertain situations. Share specific instances where you’ve successfully navigated challenges and turned them into opportunities for growth.
✨Familiarise with CRM Tools
Since experience with CRM tools like Braze is essential, make sure you can speak confidently about your familiarity with such platforms. Discuss how you’ve leveraged these tools to enhance customer engagement and retention strategies.
