At a Glance
- Tasks: Lead paid social strategies across platforms like Meta, TikTok, and Google.
- Company: Fast-growing consumer brand with a dynamic team culture.
- Benefits: Competitive salary, benefits, and the chance to shape acquisition strategies.
- Other info: Collaborate closely with creative teams and senior leadership.
- Why this job: Make a real impact in a high-energy environment with ownership of campaigns.
- Qualifications: Strong experience in paid social buying and performance marketing.
The predicted salary is between 50000 - 70000 € per year.
A fast‐growing consumer brand is looking for a hands‐on Paid Social & Performance Lead to own acquisition strategy across multiple international markets. Reporting directly into the CMO, this is a senior individual contributor role for someone who lives inside the ad platforms, understands creative‐led performance marketing, and knows how to scale lead gen and direct response campaigns profitably.
The Role
- Own paid acquisition across Meta, TikTok, Google, Snapchat and X
- Lead channel strategy, budget allocation, optimisation and reporting
- Scale lead generation campaigns with accountability for CPA, ROAS and LTV:CAC
- Work closely with creative teams to build and iterate high‐performing ads
- Run structured testing across audiences, creative, placements and bidding
- Manage international campaign activity across multiple markets
- Deliver clear forecasting, pacing and performance insight to leadership
About You
- Strong hands‐on paid social buying experience, particularly across Meta and TikTok
- Proven track record scaling performance campaigns profitably
- Deep understanding of direct response and lead generation
- Commercially minded and highly data‐driven
- Comfortable working closely with creative and production teams
- Experience across international markets is highly desirable
- Exposure to gaming, prize draw or regulated consumer sectors is a plus
Why Join?
- High‐impact role with real ownership
- Fast‐paced, performance‐led environment
- Opportunity to shape acquisition strategy at scale
- Close collaboration with senior leadership and creative teams
Get in touch on ccurlewis@welovesalt.com to find out more.
Head of Paid Social, Lifestyle, London, c. £50-70K + benefits employer: Xpand Group
Join a fast-growing consumer brand in London as the Head of Paid Social, where you'll have the opportunity to take ownership of acquisition strategies across multiple international markets. With a focus on high-impact performance marketing, you'll thrive in a dynamic and collaborative environment that values creativity and data-driven decision-making, while enjoying competitive benefits and significant opportunities for professional growth.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Paid Social, Lifestyle, London, c. £50-70K + benefits
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your successful campaigns. This will help you stand out and demonstrate your hands-on experience with paid social platforms.
✨Tip Number 3
Prepare for interviews by practising common questions related to performance marketing. Be ready to discuss your strategies for scaling campaigns and how you’ve worked with creative teams in the past.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities that might be perfect for you. Plus, it’s a great way to get noticed by hiring managers who are looking for talent like yours.
We think you need these skills to ace Head of Paid Social, Lifestyle, London, c. £50-70K + benefits
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Head of Paid Social. Highlight your hands-on experience with platforms like Meta and TikTok, and showcase any successful campaigns you've led. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about performance marketing and how your skills align with our needs. Be sure to mention your experience in scaling lead generation campaigns and working with creative teams.
Showcase Your Data Skills:Since this role is highly data-driven, make sure to include specific metrics from your past campaigns. Talk about your CPA, ROAS, and LTV:CAC achievements. We love numbers that tell a story about your success!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, we love seeing candidates who take that extra step!
How to prepare for a job interview at Xpand Group
✨Know Your Platforms Inside Out
Make sure you’re well-versed in the ad platforms mentioned in the job description, especially Meta and TikTok. Brush up on their latest features and best practices for scaling lead generation campaigns, as this will show your potential employer that you’re not just familiar but truly engaged with the tools of the trade.
✨Showcase Your Data Skills
Prepare to discuss your experience with CPA, ROAS, and LTV:CAC metrics. Bring examples of how you've used data to optimise campaigns and drive performance. This will demonstrate your commercial mindset and ability to make data-driven decisions, which is crucial for this role.
✨Collaborate with Creative Teams
Highlight any past experiences where you’ve worked closely with creative teams to develop high-performing ads. Be ready to share specific examples of successful campaigns and how collaboration led to better results. This will show that you understand the importance of creativity in performance marketing.
✨Prepare for International Campaign Discussions
If you have experience managing campaigns across different markets, be sure to bring that up. Discuss the challenges you faced and how you adapted strategies for various audiences. This will illustrate your versatility and readiness to handle the global aspect of the role.
