At a Glance
- Tasks: Lead email and SMS marketing campaigns to boost customer engagement and repeat purchases.
- Company: Fast-growing D2C e-commerce brand with a dynamic growth team.
- Benefits: Competitive salary, collaborative environment, and opportunities for professional growth.
- Other info: Work closely with creative and merchandising teams in a vibrant London office.
- Why this job: Take ownership of lifecycle marketing and make a real impact in a thriving business.
- Qualifications: 4+ years in CRM or lifecycle marketing, preferably in e-commerce.
The predicted salary is between 60000 - 65000 € per year.
A fast-growing D2C e-commerce brand is looking for a CRM & Lifecycle Manager to join their growth team. This is a hands-on role, focused on email and SMS marketing, driving repeat purchases, and supporting key trading moments. You'll work closely with the growth, creative, and merchandising teams to execute campaigns, optimise automated flows, and ensure lifecycle marketing drives measurable impact.
Key responsibilities
- Own the planning, execution, and optimisation of all email and SMS campaigns
- Build and refine lifecycle journeys and automated flows to increase repeat purchase and engagement
- Identify key customer segments and deliver targeted campaigns
- Run testing and reporting to track performance and inform future campaigns
- Maintain CRM data quality, segmentation, and audience capture
Requirements
- 4+ years' experience in CRM or lifecycle marketing within e-commerce or D2C
- Hands-on experience with CRM platforms (e.g., Klaviyo, Ometria, or similar)
- Strong attention to detail and ability to work to campaign deadlines
- Data-driven mindset with ability to analyse and act on campaign performance
- Collaborative approach to working with growth, creative, and merchandising teams
This is a fantastic opportunity for a CRM professional looking to take full ownership of lifecycle marketing at a fast-growing, ambitious e-commerce business.
CRM & lifecycle Manager - Klaviyo - £60,000 in London employer: Xpand Group
Join a dynamic and fast-growing D2C e-commerce brand in London, where you will have the opportunity to take full ownership of lifecycle marketing and make a measurable impact. With a collaborative work culture that values creativity and innovation, you'll benefit from a supportive environment that encourages professional growth and development. Enjoy the flexibility of working three days a week in a vibrant city, alongside a passionate team dedicated to driving success.
StudySmarter Expert Advice🤫
We think this is how you could land CRM & lifecycle Manager - Klaviyo - £60,000 in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at companies you're interested in. A friendly chat can sometimes lead to job opportunities that aren't even advertised.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your previous CRM and lifecycle marketing successes. This will give potential employers a taste of what you can bring to their team.
✨Tip Number 3
Prepare for interviews by practising common questions related to CRM and lifecycle marketing. We recommend using the STAR method (Situation, Task, Action, Result) to structure your answers and highlight your achievements.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace CRM & lifecycle Manager - Klaviyo - £60,000 in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of CRM & Lifecycle Manager. Highlight your experience with email and SMS marketing, and don’t forget to mention any hands-on work with platforms like Klaviyo!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to showcase your passion for e-commerce and how your skills can drive repeat purchases. Be sure to mention specific campaigns you've executed in the past.
Show Off Your Data Skills:Since this role is all about data-driven decisions, make sure to include examples of how you've analysed campaign performance in previous roles. We love seeing numbers that back up your achievements!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Xpand Group
✨Know Your CRM Tools Inside Out
Make sure you’re well-versed in Klaviyo and any other CRM platforms mentioned in the job description. Be ready to discuss specific campaigns you've executed using these tools, as well as how you’ve optimised automated flows to drive engagement.
✨Showcase Your Data Skills
Prepare to talk about your experience with data analysis. Bring examples of how you've used data to inform your campaigns and improve performance. This could include A/B testing results or insights from customer segmentation that led to successful targeted campaigns.
✨Demonstrate Collaboration
Since this role involves working closely with growth, creative, and merchandising teams, be ready to share examples of how you've successfully collaborated in the past. Highlight any cross-functional projects where your input made a significant impact on campaign outcomes.
✨Be Ready for Scenario Questions
Expect questions that ask how you would handle specific situations related to lifecycle marketing. Think about potential challenges you might face in this role and prepare thoughtful responses that showcase your problem-solving skills and strategic thinking.
